Catsy: The #1 Platform for Managing Product Content at Scale

Running an e-commerce business is challenging. Each passing day, expectations continue to grow: from faster delivery times to better user experience and higher conversions. One area that has drawn a lot of attention is product information management, and how it is playing a bigger role in mitigating some challenges.

As product catalogs expand and new sales channels are integrated, it is more complex to keep all information consistent across platforms. This issue affects thousands of businesses.

That's why new technologies have been developed to help them manage product information more effectively.

One of the leading solutions in the market is Catsy, a Product Information Management (PIM) and Digital Asset Management (DAM) system that allows businesses to centralize information, distribute it, and scale smoothly.

Product Information Management Issues

Your businesses might use traditional methods of organizing information like spreadsheets, shared folders, PDFs, or even emails. If your e-commerce is small, and you only have a dozen items, you probably won't be bothered, as it doesn't take long to locate and update the necessary data through platforms.

But as your business grows, creates new products, and integrates new sales channels (like retail partners or new marketplaces), you will need to repeat the process of uploading and updating each of your products manually, consuming valuable resources from your team, like their time.

Tasks that used to take an afternoon can now require weeks, like, for instance, launching new product lines.

This approach can lead to various consequences, including slow time to market, delays in launches, and loss of competitive advantage.

Centralization

To solve this problem, Catsy offers a platform that centralizes all your product information: descriptions, pricing, categories, media assets, documentation, and more. This gives you a single source of truth, which allows you to distribute your information across all the multiple channels where you sell.

With this approach, inconsistencies are eliminated, allowing your company to scale faster, without compromising your time or your team's.

User Permissions

Another factor that Catsy improves is the security of your information through user permission protocols. You can ensure that only the necessary people access certain information, reducing the possibility of leaks.

Likewise, your team members can access updated information at any time, while a version history is recorded to be able to know who modifies the information.

Digital Asset Management

Each product has its own images, videos, and documents. This information is relevant, since it works as sales material. As more products are added to your portfolio, the greater the amount of media assets you must store.

Usually, shared folders like Dropbox, Google Drive, or even hard drives are used to store and manage information. However, the more assets they store, the more complex the storage becomes, translating into hundreds of subfolders and a lot of time invested to find a single image.

Catsy PIM system integrates a DAM tool, which allows you to store all your media assets, organize them by tags or categories, and link them to the corresponding products, solving this obstacle.

Moreover, since each sales channel requires specific image dimensions, Catsy automatically resizes and formats them to meet those specs.

Accelerate Time-to-Market

The speed at which your product reaches the market gives you a competitive advantage.

Catsy defines and automates processes for product information approval and publishing, which simplifies processes and facilitates the publishing of your products. As a centralized system, it reduces the time associated with managing your information.

Integrations with Sales Channels

Distributing information to e-commerce platforms, retail partners, and social channels is one of the most detailed phases of publishing your products. Your data across all these channels must be unified while maintaining brand tone and personality.

This is one of the reasons why integrating a PIM system with your sales channels is so helpful, since it allows you to sync your product information automatically.

Executing this task from Catsy is easy. You can connect and manage multiple Shopify stores, ensuring consistent information across storefronts. Additionally, the Catsy PIM also integrates with Amazon and more distributor portals through standardized templates and automated feeds.

The Solution That Helps Digital Businesses Scale

Your product information should not limit your growth, it should help you scale faster. Catsy PIM is designed to support your brand as it scales, offering more solutions as your needs evolve.

The Catsy PIM system is designed to handle high data volumes, with thousands of items, without affecting performance. It also offers flexible data modeling to customize product attributes to match your specific business needs, no matter which field your business is in.

Join Catsy

Many companies have implemented Catsy to transform how they store and use their product information, and your business can be the next one.

With Catsy PIM, e-commerce businesses centralize product information and distribute it across sales channels, eliminating bottlenecks and giving back teams valuable time they can invest in business development, innovation, and strategy.

If you are interested, discover how Catsy can transform your product information management processes and drive growth for your business at catsy.com http://www.catsy.com, or book a demo and join a personalized discovery call https://catsy.com/request-demo.

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