Exterior Car Accessories Market Anticipated to Witness Outstanding Growth by 2032 | Thule Group, HELLA, Covercraft, CAR MATE

Exterior Car Accessories Market Overview and Growth Insights

The exterior car accessories market is experiencing accelerated growth, driven by rising consumer preference for vehicle customization and aesthetics. As per Persistence Market Research, the market is poised for robust expansion, fueled by increased vehicle ownership, a booming aftermarket industry, and growing demand for functional enhancements like roof racks, body kits, and grille guards. Globally, more vehicle owners are seeking to personalize and protect their cars, boosting the demand for a diverse range of exterior accessories.

Among the leading product segments, body kits and protection accessories such as car covers and bumper guards dominate, owing to their dual benefit of aesthetic enhancement and vehicle safety. Meanwhile, North America remains the largest regional market due to high car ownership rates, a strong DIY car culture, and wide aftermarket availability. However, the Asia Pacific region is emerging rapidly, led by countries like China and India, where rising disposable incomes and urbanization are driving higher car sales and a budding enthusiasm for vehicle customization. Increasing e-commerce penetration and online auto parts retail are also significantly contributing to market growth across all regions.

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✅Key Highlights from the Report

➤ The exterior car accessories market is projected to witness substantial growth through 2032.
➤ North America leads the global market, followed closely by emerging economies in Asia Pacific.
➤ Body kits and protective accessories are the highest-grossing product segments.
➤ E-commerce platforms are transforming aftermarket sales and product accessibility.
➤ Vehicle personalization and outdoor recreational trends are propelling roof rack sales.
➤ Strategic partnerships and product launches are key tactics among top players.

✅Market Segmentation

The exterior car accessories market can be segmented based on product type, vehicle type, and distribution channel. By product type, key categories include grille guards, roof racks, mud flaps, car covers, spoilers, body kits, and chrome accessories. Protective products like car covers and guards have widespread appeal due to their practical benefits, while aesthetic accessories such as spoilers and trims cater to a younger, trend-conscious demographic. The market is also seeing a rise in demand for accessories designed for SUVs and pickup trucks, thanks to their popularity in adventure and off-road communities.

Based on vehicle type, the market is segmented into passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs). Passenger cars dominate the market, driven by urban commuters and personal vehicle owners who are increasingly seeking custom looks and protection features. When segmented by distribution channel, the market includes offline retail (auto shops, dealerships) and online platforms. The online segment is growing quickly, offering convenience and a wider selection of brands and price points. Digital channels are especially important for small and mid-tier accessory brands seeking market reach.

✅Regional Insights

In North America, the exterior car accessories market is well-developed due to the region's robust automotive aftermarket, high vehicle ownership rates, and strong consumer inclination toward vehicle customization. The U.S. in particular has a mature market where consumers frequently invest in both aesthetics and function-enhancing upgrades like roof boxes, lighting systems, and tonneau covers. The dominance of pickup trucks and SUVs further drives demand for rugged, outdoor-oriented accessories.

The Asia Pacific market is witnessing significant momentum, fueled by the expansion of the middle class, rising car ownership, and the growing youth population's interest in car styling. China and India are key markets, with local manufacturers offering cost-effective accessories that appeal to price-sensitive customers. Furthermore, the penetration of e-commerce giants and the proliferation of automotive specialty retailers across the region are making aftermarket accessories more accessible to consumers in tier-2 and tier-3 cities.

✅Market Drivers

One of the primary drivers of the exterior car accessories market is the global rise in automobile sales, particularly in developing regions. As more people purchase vehicles, the need for customization and protection features grows alongside it. Additionally, the increased focus on vehicle aesthetics, coupled with the popularity of car modification cultures (especially among younger consumers), has led to a surge in demand for stylish body kits, spoilers, and chrome trims. The market is also benefiting from the growth of e-commerce platforms which offer a vast range of accessories, better prices, and convenience. Finally, the trend toward outdoor lifestyles and adventure travel has pushed sales of utility-focused accessories like roof racks, bike carriers, and trailer hitches.

✅Market Restraints

Despite its strong potential, the market does face a few significant restraints. One of the major challenges is the unorganized nature of the aftermarket, particularly in developing regions. Inconsistent product quality, counterfeit accessories, and a lack of standardization deter many consumers from purchasing aftermarket products. In addition, high costs of premium accessories and installation services can discourage budget-conscious consumers. The availability of OEM-integrated features in new vehicles also reduces the need for certain aftermarket accessories. Environmental regulations in some countries may further restrict the use of certain materials or limit customization options due to safety and emissions concerns.

✅Market Opportunities

The future of the exterior car accessories market looks promising, with several opportunities on the horizon. The rising adoption of electric vehicles (EVs) opens new doors for accessory designers to develop lightweight, aerodynamic, and EV-compatible components. There is also immense growth potential in smart accessories that integrate with digital systems, such as smart lighting, cameras, and sensors. In addition, the booming ride-sharing and vehicle rental sectors are prompting operators to invest in aesthetic and protective enhancements to prolong vehicle life and brand appeal. Untapped markets in Africa and Latin America, where vehicle ownership is rising, present attractive opportunities for companies to expand their distribution and tailor products to regional tastes.

✅Frequently Asked Questions (FAQs)

➤ How Big is the Exterior Car Accessories Market in 2024?
➤ Who are the Key Players in the Global Exterior Car Accessories Market?
➤ What is the Projected Growth Rate of the Market?
➤ What is the Market Forecast for Exterior Car Accessories by 2032?
➤ Which Region is estimated to dominate the Industry through the Forecast Period?

✅Company Insights

✦ Thule Group
✦ HELLA KGaA Hueck & Co.
✦ Oakmore Pty Ltd.
✦ Lund International, Inc.
✦ Covercraft Industries, LLC
✦ Classic Soft Trim
✦ CAR MATE MFG.CO.,LTD.
✦ Pep Boys
✦ O'Reilly Auto Parts
✦ U.S. Auto Parts Network, Inc.
✦ H.I Motors
✦ Star Automotive Accessories

✅Recent Developments

■ In December 2023, Thule Group launched a new range of aerodynamic roof boxes with enhanced fuel efficiency and noise reduction technology.
■ In August 2023, Covercraft Industries introduced an eco-friendly line of car covers made from recycled and biodegradable materials, targeting sustainability-focused consumers.

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