Global Hummus Market Set to Reach USD 9.68 Billion by 2031 Amidst Rising Demand for Plant-Based Foods

The global hummus market is experiencing significant growth, with its valuation reaching USD 3.85 billion in 2023 and projected to surge to USD 10.2 billion by 2031. This robust expansion, marked by a compound annual growth rate (CAGR) of 10.2%, is driven by increasing consumer preference for plant-based diets, health-conscious eating habits, and the versatility of hummus as a nutritious food option.​

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Market Drivers and Opportunities

The primary driver of the hummus market is the growing awareness of the health benefits associated with plant-based foods. Hummus, rich in protein, fiber, and healthy fats, aligns well with the dietary preferences of health-conscious consumers. The rise in veganism and vegetarianism globally has further propelled the demand for hummus as a staple in plant-based diets.​

Additionally, the convenience and versatility of hummus make it an appealing choice for various meal occasions, from snacks to meal accompaniments. The expansion of retail channels, including supermarkets and online platforms, has increased the accessibility of hummus products to a broader consumer base.​

Market Segmentation

The hummus market is segmented based on type, packaging, distribution channel, and region.​

In terms of type, classic hummus holds a significant share due to its traditional appeal and widespread acceptance. However, flavored variants, such as red pepper, roasted garlic, and jalapeño, are gaining popularity, catering to diverse taste preferences. The organic hummus segment is also witnessing growth, driven by consumers seeking clean-label and non-GMO products.​

Packaging formats like tubs, cups, jars, and bulk packages cater to different consumer needs. Single-serve and grab-and-go options are particularly popular among on-the-go consumers, while larger family packs are favored for household consumption.​

Distribution channels include supermarkets and hypermarkets, convenience stores, online retail platforms, and specialty gourmet outlets. Supermarkets dominate the market due to their extensive reach, while online platforms are rapidly growing, offering consumers the convenience of home delivery and a wide range of product options.​

Regionally, North America leads the global hummus market, accounting for approximately 35% of the market share. This dominance is attributed to high consumer awareness, established health trends, and the popularity of Mediterranean cuisine. Europe follows closely, with a market share of around 30%, driven by the increasing adoption of plant-based diets and the popularity of ethnic foods. The Asia-Pacific region is emerging as a high-growth market, capturing roughly 25% of the market share, fueled by urbanization, rising disposable incomes, and a growing interest in international cuisines.​

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Key Players and Recent Developments

The hummus market is characterized by the presence of several key players focusing on product innovation, strategic partnerships, and expansion into new markets:​

☛ Sabra Dipping Company: A joint venture between PepsiCo and Strauss Group, Sabra continues to lead the market with a wide range of hummus products, including classic and flavored variants. The company has recently invested in sustainable sourcing practices and expanded its production facilities to meet growing demand.​

☛ Cedar's Mediterranean Foods, Inc.: Known for its authentic recipes and organic offerings, Cedar's has expanded its distribution network across North America and introduced new packaging formats to enhance convenience for consumers.​

☛ Tribe Mediterranean Foods: Tribe has focused on clean-label products and innovative flavors, such as spicy jalapeño and roasted garlic, to attract health-conscious consumers. The company has also strengthened its presence in the online retail space.​

☛ Lantana Foods: Lantana has differentiated itself by offering unique hummus flavors, including beet, edamame, and sriracha carrot. The company has recently launched a line of dessert hummus, tapping into the growing demand for healthier sweet options.​

☛ Nestlé S.A.: Through strategic acquisitions and partnerships, Nestlé has entered the hummus market, aiming to leverage its global distribution network and expertise in plant-based products to capture market share.​

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Conclusion: Market Challenges and Technological Advancements

While the hummus market is on a growth trajectory, it faces challenges such as fluctuating raw material prices, particularly for chickpeas and olive oil, and the need for consistent quality and shelf stability. Additionally, competition from other plant-based spreads and dips necessitates continuous innovation and differentiation.​

Technological advancements in food processing and preservation are addressing some of these challenges, enabling longer shelf life and maintaining product quality without compromising nutritional value. Companies are also investing in sustainable packaging solutions and supply chain efficiencies to meet consumer expectations and regulatory requirements.​

As consumer preferences continue to evolve towards healthier and more sustainable food options, the hummus market is well-positioned for sustained growth. Continuous innovation, strategic market expansion, and a focus on quality and sustainability will be key factors driving the future success of players in this dynamic market.

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