SOAR Market Soars: Forecast to Hit $3.48 Billion by 2030

◆ SOAR Market Set to Reach USD 3.48 Billion by 2030, Driven by Surge in Cybersecurity Needs and Cloud Adoption

The global Security Orchestration, Automation, and Response (SOAR) market is poised for robust expansion, growing from USD 1.27 billion in 2023 to USD 3.48 billion by 2030, at an impressive CAGR of 15.5% from 2024 to 2030. This surge is attributed to the increasing complexity of digital infrastructure and a growing frequency of cyberattacks, prompting organizations to seek automated security solutions that improve response time and operational efficiency.

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◆ Competitive Landscape: Industry Titans in the Spotlight
Major players in the SOAR market include IBM Corporation, Splunk Inc., Rapid7, Swimlane LLC, Cisco Systems Inc., and Palo Alto Networks. These companies are investing in advanced security analytics, automation platforms, and integration with AI and ML technologies to gain a competitive edge. The market is fragmented, with ongoing innovations and strategic collaborations reshaping the competitive landscape.

◆ Regional Demand: North America Leads the Surge
North America is witnessing the highest demand for SOAR solutions due to a spike in cybersecurity breaches and rapid adoption of cloud computing and IoT devices. The U.S., in particular, is investing heavily in securing digital infrastructure, making it a primary growth hub for SOAR deployments.

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◆ Country-Specific Developments and Insights
Security Trends in the United States
M&A and Innovation Boom in the US Cybersecurity Landscape

The U.S. is a hotbed for SOAR-related mergers and acquisitions. In recent years, Splunk's acquisition by Cisco and Palo Alto Networks' purchase of Demisto have significantly reshaped the market. Companies are integrating AI to enhance SOAR capabilities, emphasizing real-time threat detection and zero-trust architecture.

Opportunity Growth in Japan
SOAR Integration with AI and Robotics

Japan's growing focus on smart cities and industrial IoT has amplified demand for automation in cybersecurity. The country is seeing increased government funding and corporate adoption, particularly in financial services and manufacturing, where AI-driven SOAR tools are streamlining threat responses.

Trends in South Korea
Advanced Threat Detection Solutions Fuel Growth

South Korea's leading tech firms are heavily investing in cyber defense tools. Samsung SDS and LG CNS are developing proprietary SOAR solutions integrated with national security systems. This aligns with the government's digital transformation agenda amid rising threats from cyber espionage.

Opportunity Expansion in Vietnam
Emerging Hub for Cybersecurity Startups

Vietnam's tech sector is booming, with increasing cyber threats pushing both public and private sectors to adopt SOAR tools. Recent initiatives by the Ministry of Information and Communications are funding partnerships between local startups and global players like IBM for knowledge transfer and deployment of cloud-based SOAR.

Updation Strategy in Thailand
Policy-Driven SOAR Adoption

Thailand is ramping up its National Cybersecurity Act enforcement, prompting organizations in banking and telecom to adopt automated incident response systems. Multinational firms like Cisco are collaborating with Thai agencies to implement SOAR systems tailored to regulatory compliance and real-time threat intelligence.

Consolidation in Singapore
M&A Activity Accelerates in Cyber Defense

Singapore continues to be a leading hub for cybersecurity innovation in Southeast Asia. Key developments include Ensign investment in local AI cybersecurity firms. The government-backed Cybersecurity Industry Call-for-Innovation (CyberCall) is propelling new SOAR product development, particularly for maritime and fintech sectors.

SOAR Growth Trajectory in China
Rapid Expansion of Domestic Platforms

With increasing regulatory scrutiny and geopolitical risks, Chinese firms are building homegrown SOAR platforms to ensure digital sovereignty. Key players like Qi An Xin and Venustech are rapidly gaining market share with AI-integrated, multilingual platforms designed for China's unique security landscape.

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◆ Security Orchestration Automation and Response Market Segment Analysis:

by Deployment model
Cloud Base
On Premises
Others

by Components
Solution
Service

by Application
Threat Intelligence
Network Forensics
Incident Management
Compliance Management
Workflow Management
Other

◆ Technology Trends in Europe
Cross-Border Cyber Defense Collaboration

Europe is embracing SOAR technology as part of its digital sovereignty and GDPR compliance initiatives. The European Union Agency for Cybersecurity (ENISA) is funding collaborative SOAR trials among member states. Recent partnerships include Atos collaborating with Thales Group to build unified threat intelligence platforms.

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