Europe Beer Market 2025 Edition Size, Share & Forecast 2033

Market Overview 2025-2033

The Europe beer market size was valued at USD 152.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 181.6 Billion by 2033, exhibiting a CAGR of 1.85% from 2025-2033. The market is expanding due to rising consumer demand, craft beer trends, and premium product innovations. Sustainability initiatives, changing preferences, and technological advancements are driving growth, making it a dynamic and competitive industry.

Key Market Highlights:

✔️ Steady market growth driven by rising demand for craft, premium, and low-alcohol beers
✔️ Increasing consumer preference for sustainable and locally brewed beer options
✔️ Expanding distribution through e-commerce, breweries, and specialty retail stores

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Europe Beer Market Trends and Drivers:

The beer market in the UK and Europe is changing quickly. More people now want better-quality beer with unique and interesting flavors. In 2024, craft beer sales went up by 12%, even though there were issues like high prices and supply delays. Many shoppers are choosing beers made with local ingredients and small-batch brewing instead of regular lagers. This shift is happening not only in the UK but also in countries like Germany and Belgium. Big beer companies are reacting by buying craft beer brands or making their own premium lines. At the same time, higher costs and strict alcohol advertising rules-especially in Nordic countries-are making it harder for some breweries to grow.

But eco-friendly brewing is gaining ground. In 2024, over 60% of European breweries set clear environmental goals. For example, Carlsberg's "Together Towards Zero" plan is aiming for zero carbon emissions by 2040. These green efforts are helping grow the Europe Beer Market Forecast, as more consumers choose sustainable options. Health trends are also changing the market. More people, especially younger drinkers, are buying low-alcohol and alcohol-free beer. In 2024, non-alcoholic beer sales rose by 18%. Countries like Spain and the Netherlands are leading this trend, and the UK is quickly catching up. Big brands like Heineken are now making a large share of their sales from alcohol-free beer. Heineken's 0.0 brand, for example, now brings in 30% of its revenue in Europe.

New EU tax laws that support drinks under 3.5% alcohol are also helping push the Europe Beer Market Size. Still, small breweries face big challenges. Larger companies have more money to invest in new technology and research. To compete, smaller brewers are focusing on eco-friendly practices. Many consumers are willing to pay more for beer in biodegradable cans or made using recycled water. The EU's plastic ban is also pushing beer brands to find new packaging ideas. One example is AB InBev testing edible six-pack rings. However, companies must stay honest-shoppers want real sustainability, not just marketing claims.
Overall, the UK and European beer industries are mixing old traditions with new ideas.

The growth of craft and premium beers shows that people want quality. The rise of alcohol-free beer shows a shift toward health and wellness. And sustainability is bringing all of these changes together. Even smaller brewers are adding low-alcohol options to stay in the game. In warmer parts of Europe, lighter beers are popular. In colder regions, people prefer beers with health benefits like adaptogens. Online beer sales are growing quickly. In 2024, beer subscription services jumped by 22%. However, local pubs and taprooms still serve as key social spots. Looking ahead, the Europe Beer Market Forecast shows strong growth potential. Breweries must meet today's consumer demands to succeed. Healthy, eco-friendly, and fun beers will lead the way. Balancing innovation with affordable pricing will be key to success across the UK and Europe.

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Europe Beer Market Segmentation:

The report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024
Historical Year: 2019-2024
Forecast Year: 2025-2033

Analysis by Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others

Analysis by Packaging:

• Glass
• PET Bottle
• Metal Can
• Others

Analysis by Production:

• Macro-Brewery
• Micro-Brewery
• Others

Analysis by Alcohol Content:
• High
• Low
• Alcohol-Free

Analysis by Flavor:

• Flavored
• Unflavored

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others

Country Analysis:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

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Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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This release was published on openPR.