Press release
Next Generation Stevia Market to Reach USD 2.82 Billion by 2035, Driven by Demand for Healthier, Natural Sweeteners | Fact.MR Report
The global market for the next generation stevia will be worth USD 1.03 billion in 2025, as per Fact. MR's report. The industry will grow at a CAGR of 10.5% and reach USD 2.82 billion by 2035. Increased health consciousness among consumers and growing need for natural, calorie-free sweeteners are some of the important factors driving industry growth.While consumers around the globe shun artificial sweeteners and high-calorie sugar, the latest generation of stevia emerges as the go-to alternative. It offers clean label positioning, enhanced taste performance, and enhanced glycoside composition that eliminates the bitter aftertaste that has been the hallmark of past generations of stevia. Such functional benefits are driving higher penetration in food and beverage applications including soft drinks, dairy, bakery, and sports nutrition.
Extraction-based and fermentation-based production advances have significantly improved the taste and price of new stevia. With advances such as Reb M and Reb D glycosides approaching near-sugar intensity, producers are rapidly reformulating product lines to reach diabetic and overall health-conscious consumers.
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Key Takeaways from Market Study:
Market Size & Growth: The global next-generation stevia market is projected to grow from USD 1.03 billion in 2025 to USD 2.82 billion by 2035, reflecting a CAGR of 10.5% over the forecast period.
Consumer Trends: Increasing health awareness and demand for natural, calorie-free sweeteners are driving the adoption of next-generation stevia.
Product Advancements: Innovations in stevia extraction and fermentation have led to improved taste profiles and reduced bitter aftertastes, enhancing consumer acceptance.
Regulatory Support: Policies promoting sugar reduction and clean labeling are encouraging the use of stevia in food and beverage products.
Supply Chain Developments: Fermentation-based production methods are being adopted to ensure scalability and cost-effectiveness in stevia supply chains.
Leading Players Driving Innovation in the Next Generation Stevia Market:
Cargill Incorporated, PureCircle, GLG Life Tech Corporation, Ingredion Incorporated, SweeGen, Stevia Corp., Sunwin Stevia International, Inc., Stevia Natura, Tate & Lyle, Evolva Holding SA
Key Growth Drivers:
Growing consciousness about health and wellness, combined with growing fears over the health effects of sugar, is propelling demand for next-generation stevia products. The newer forms of stevia are manufactured using more sophisticated extraction and fermentation methods that yield better-tasting profiles that are less bitter, a main factor that has hitherto deterred wider consumption acceptance.
As consumers look for healthier, natural alternatives to sugar, particularly in the food and beverage sector, demand for stevia is likely to increase.
The popularity of Stevia is its capacity to offer the sweetness of sugar without the calories or the negative health impact, hence becoming very popular with people who have diabetes, those who are watching their weight, and health-oriented consumers. Therefore, new-generation stevia is quickly becoming a sought-after ingredient in various products, from drinks to baked foods and even cosmetics.
Advancements in Stevia Production:
The market for next-generation stevia is being driven by new developments in the extraction technology. The fresh extraction and fermentation techniques guarantee superior purity, quality taste, and lower costs.
These technologies have assisted stevia in overcoming a few of the early drawbacks connected with its bitter aftertaste, allowing it to gain recognition among a larger consumer group. Also, advancements in stevia's flavor profile and the creation of more environmentally friendly production processes have served to establish the ingredient as a sustainable, long-term sugar alternative.
Regulatory and Market Support:
Governments globally are regulating sugar intake and promoting the use of healthier ingredients, and this is the perfect climate for stevia's expansion. For example, most nations are introducing sugar taxes or placing restrictions on the amount of sugar in foods and drinks, prompting food and beverage companies to look for natural, calorie-free options such as stevia.
In addition, the clean label movement within the food and beverage industry, focusing on openness and the utilization of natural ingredients, is also spurring the use of stevia in foods.
Regional Insights:
With regards to regional growth, North America will spearhead the next-generation stevia market due to the growing need for sugar-free and low-calorie drinks. The U.S., specifically, has seen tremendous growth in consumer preference towards healthy options, such as the use of stevia as a natural sweetener. By 2034, the North American market is estimated to grow to USD 895.1 million.
Browse Full Report: https://www.factmr.com/report/848/next-generation-stevia-market
More Valuable Insights on Offer:
Fact.MR, in its new offering, presents an unbiased analysis of the global next generation stevia market, presenting historical data for 2020 to 2024 and forecast statistics for 2025 to 2035.
The Next Generation Stevia Market is segmented based on form, application, and region. In terms of form, the market is divided into liquid and powder categories. Liquid stevia is widely used in beverages and as a tabletop sweetener, while powdered stevia is more commonly found in food products like bakery and confectionery items. The application segment includes bakery, confectionery, cereal-based products, dairy products, and beverages such as carbonated drinks, juices, and nutraceuticals/pharmaceuticals. Stevia is also used in various other applications.
Regionally, the market is analyzed across North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa (MEA), with each region exhibiting varying growth dynamics based on consumer preferences, regulatory frameworks, and health trends.
Check out More Related Studies Published by Fact.MR Research:
Steviol Glycosides Market - https://www.factmr.com/report/3535/steviol-glycosides-market
Artificial Sweetener Market - https://www.factmr.com/report/2313/artificial-sweetener-market
Flavor Enhancers Market - https://www.factmr.com/report/403/flavour-enhancers-market
Palm Sugar Market - https://www.factmr.com/report/palm-sugar-market
Date Sugar Market - https://www.factmr.com/report/651/date-sugar-market
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