Press release
Hair Supplements Market Global Industry Historical Background, Industry Structure, Development, Demographics, Developing Factors
Market Size and Growth
The hair growth supplements segment, in particular, is expected to witness a CAGR of 11.5% from 2021 to 2031, reaching US$ 2.86 Bn by 2031.
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Market Drivers and Challenges
Drivers:
• Rising Hair Loss Incidence: Conditions like androgenetic alopecia and traction alopecia are becoming more prevalent, increasing the demand for hair supplements.
• Shift to Preventive Healthcare: Consumers are increasingly adopting supplements to maintain hair health and prevent hair loss.
• Influence of Social Media and Celebrities: Endorsements and awareness campaigns have boosted market growth.
Challenges:
• Regulatory Hurdles: Lack of stringent regulations can lead to market saturation with ineffective products.
• Consumer Skepticism: Doubts about the efficacy of supplements may hinder market growth.
• Economic Factors: Fluctuations in disposable income can affect purchasing decisions.
Market Trends
• Personalized Nutrition: Tailoring supplements based on individual needs and genetic profiles.
• Clean Label Products: Demand for transparency in ingredient sourcing and formulation.
• Holistic Hair Care: Integrating supplements with overall wellness routines.
• Digital Marketing: Leveraging online platforms and influencers to reach consumers.
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Competitive Landscape
Key players in the market include:
• GNC Holdings Inc.
• OUAI HAIRCARE
• InVite Health
• Nutraceutical Wellness Inc
• Codeage LLC
• HUM Nutrition
• Source Naturals, Inc.
• Vital Proteins LLC
• The Bountyful Co.
• Viva Naturals
• NutraChamps
• PHILIP KINGSLEY PRODUCTS LTD
• KLAIRE LABS
• Hair La Vie
• Life Extension
• New Nordic Healthbrands AB
These companies are focusing on product innovation, strategic partnerships, and expanding their distribution networks to maintain a competitive edge.
Future Outlook
The hair supplements market is poised for continued growth through 2031, driven by technological advancements, increasing consumer awareness, and the development of effective, science-backed products. Emerging markets, particularly in Asia-Pacific and Europe, offer significant growth opportunities due to rising disposable incomes and changing lifestyles.
Key Market Study Points
• Market Size and Forecast: Understanding the current market size and projected growth.
• Consumer Behavior Analysis: Insights into purchasing patterns and preferences.
• Regulatory Landscape: Impact of regulations on product development and marketing.
• Technological Innovations: Advancements in supplement formulations and delivery methods.
• Competitive Analysis: Strategies adopted by key players to gain market share.
Market Segmentation
By Service Type:
• Hair Growth Supplements
• Hair Loss Prevention Supplements
• Hair Strengthening Supplements
By Sourcing Type:
• Plant-Based/Vegan
• Animal-Based
• Synthetic
By Application:
• Androgenetic Alopecia
• Alopecia Areata
• Telogen Effluvium
• Others
By Industry Vertical:
• Healthcare
• Personal Care & Cosmetics
• E-commerce
• Pharmaceuticals
By Region:
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa
Regional Analysis
• Asia-Pacific: Dominated the market with a 47.2% share in 2024, driven by rising awareness and easy access to products.
• North America: Held a 41% revenue share in 2024, with a strong presence of leading companies and high consumer awareness.
• Europe: Expected to grow at a CAGR of 5.52% from 2025 to 2034, with the UK experiencing the highest growth rate due to the prevalence of hair disorders.
Recent Developments
• Nutrafol: Launched DHT Blocker MD and Collagen Infusion MD in 2024.
• Capillus: Introduced Nurish, a hair supplement line for men and women, in January 2023.
• Divi: Launched a new hair vitamins line in September 2023 to nourish scalp health.
• Happy Head: Released an all-in-one daily hair growth capsule in July 2023, containing vitamin D3, spironolactone, and minoxidil.
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