Global Toys Market Edition 2025: Industry Size to Reach USD 196.3 Billion by 2033, CAGR of 6.2%.

According to the latest report by IMARC Group, titled "Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033", offers a comprehensive analysis of the industry, which comprises insights on the global toys market. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global toys market size reached USD 113.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 196.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033.

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Global Toys Market Dynamics:

Changing Consumer Tastes and Technology Integration:

The world toys industry is in the process of a profound shift being fueled by changing consumer tastes and the heightened integration of digital technologies. Contemporary parents and kids are looking for toys that provide lively and interactive play, frequently combining physical and digital content.

This demand has also contributed to the development of smart toys, networked toys, and AR and VR combined toys that are fun and educative to play. Digital content, social networking sites, and online gaming further have an influencing impact on how children desire their toys, thereby contributing to demands for toys using well-known digital franchises and digital trends. Toy companies are increasingly using digital platforms to market, distribute, and design engaging play experiences, mirroring the changing consumer environment.

Increasing Interest in Educational and Eco-Friendly Toys:

There is an increasing trend towards toys that provide educational content and enhance learning and development in children. Parents are increasingly looking for toys that enhance creativity, problem-solving, and cognitive skills. This has created a boom in demand for STEM toys (Science, Technology, Engineering, and Mathematics), construction toys, and puzzles. In addition, eco-awareness is affecting consumer behavior, with increased demand for sustainable and green toys produced from recycled materials or sustainable sources. Toy companies are fighting back by integrating educational elements into their products and using sustainable production methods to appeal to this expanding market for enriching and responsible play experiences.

Influence of Media and Entertainment and Licensing:

The international market for toys is dominated by the media and entertainment sector. Movie franchises, television programs, computer games, and internet content tend to generate considerable demand for ancillary merchandise in the form of action figures, dolls, and playsets. Licensing relationships between toy firms and entertainment properties are important vehicles for leveraging the popularity of franchises. Box-office or TV popularity can directly determine the success of related toys and, thus, generate considerable market opportunity. Such an interlocking relationship between entertainment and toys helps explain the power of media tie-ins and character licensing to shape consumer demand and influence market trend.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toys Market Report are Given Below:

• Clementoni Spa
• Funskool Ltd.
• Hasbro Inc.
• Lego A/S (Kirkbi A/S)
• Mattel Inc.
• Playmobil (Brandstätter Group)
• Pressman Toy Corporation (Goliath B.V.)
• Simba Dickie Group
• Spin Master
• Talicor Inc.
• Thinkfun Inc. (Ravensburger North America Inc.)
• Tomy Company Ltd.

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Global Toys Market Trends:

The global toys market is experiencing a number of dynamic trends that are defining its future. One of the most notable trends is the growing personalization and customization of toys. Improvements in manufacturing technologies are allowing manufacturers to provide personalized toys that are customized to individual children's tastes, like custom-designed dolls or buildable figures. Another trend is the increased popularity of toy rental services and subscription boxes, providing consumers with an affordable and convenient means to enjoy a wide range of toys. The industry is also seeing an increase in the popularity of retro and nostalgic toys, attracting adult consumers looking to revisit their childhood memories. In addition, the growing up-take of e-commerce websites is revolutionizing the manner in which toys are sold and purchased, granting consumers increased convenience and a broader array of products.

Key Market Segmentation:

Breakup by Product Type:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

sports and outdoor toys dominate the market

Breakup by Age Group:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

5 to 10 years hold the largest share in the market

Breakup by Sales Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others

Specialty stores dominate the market

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance
• Market Outlook
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

This release was published on openPR.