Press release
Frozen Potato Market Outlook and Strategic Insights by 2031
The frozen potato market size is projected to reach US$ 98.02 billion by 2031 from US$ 67.46 billion in 2023. The market is expected to register a CAGR of 4.8% during 2023-2031. The rising adoption of innovative technologies for frozen potato processing is likely to remain a key trend in the market.Frozen Potato Market Analysis
There is a surge in the demand for frozen food due to growing consumer preference toward ready-to-eat convenience food items, as they are highly suitable for on-the-go consumption and require minimal preparation time. The number of dual-income families in developed countries such as the US, China, Germany, and the UK is rising substantially. People find it hard to manage work as well as household chores due to lack of time. Therefore, they prefer to eat out or consume ready-to-eat products that require minimal preparation and cooking efforts. In addition, the number of single or two-person households is growing in various developed nations such as the US, Canada, and some European countries, e.g., the UK and Germany. According to the 2020 Current Population Survey, there were 36.1 million single-person households in the US, accounting for 28% of all households. As a result of the growing number of one or two-person families, the demand for ready-to-eat, portion-controlled foods has risen. Frozen food products are also growing in demand as they have an extended shelf-life, are suitable for single-person consumption, and can be prepared in less time.
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Frozen Potato Market Overview
Potatoes are one of the major staple food products and are consumed either as fresh potatoes or processed potatoes. It is one of the most widely consumed crops. One of the main types of processed vegetables is frozen potato which is highly convenient and flexible about preparation time. Frozen potatoes contain different vitamins and nutrients in naturally preserved form and have a long shelf life. Frozen potatoes contain Vitamin B6, fiber, magnesium, and antioxidants. Frozen potato is made by processing fresh potato with the help of advanced machinery at a very low temperature. French fries, hash brown, shaped, mashed, and battered potato are some of the popular frozen potato products. Products like star-shaped, alphabet-shaped, potato shots, lattice/basket weave cuts, and wedges are some examples of shaped frozen potatoes available in the market. Products having unique shapes become popular among consumers who are ready to pay more for such products. Battered potatoes are very simple and easy to make. These types of potatoes are usually used for a side dish or an appetizer which are dipped into a batter and then deep fried.
Frozen Potato Market Share Analysis by Geography
The geographic scope of the frozen potato market report is mainly divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.
North America dominates the market. The region is one of the major markets for frozen potatoes due to the presence of a well-established food processing industry, rising trends of takeaway, dine-in, and on-the-go consumption, and string retail as well as the food service sector. Many significant frozen potato manufacturers including H.J. Heinz Company, J.R. Simplot Company, and McCain Foods Limited, among others, are operating actively in the region. These companies have expanded their business across the region and hold a significant market share as well.
Frozen Potato Market Regional Insights
The regional trends and factors influencing the Frozen Potato Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Frozen Potato Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
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Contact Person: Ankit Mathur
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The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.
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