Europe Olive Oil Market Projected to Generate Sales of USD 15.7 Billion by 2032

The Europe olive oil market is on a steady growth trajectory, with its projected size expanding from USD 12.6 billion in 2025 to USD 15.7 billion by 2032, representing a compound annual growth rate (CAGR) of 3.6% from 2025 to 2032. This growth is driven by several key factors, including evolving consumer preferences for healthier, more natural food products, a deepening cultural connection to the Mediterranean diet, and the growing popularity of organic and premium olive oils.

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Overview of the Market and Key Growth Drivers

The olive oil market in Europe is a mature and dynamic sector that continues to evolve in response to changing consumer behaviors, agricultural innovations, and market pressures. The leading olive oil-producing countries such as Spain, Italy, Greece, and Portugal anchor the market, providing not only substantial supply but also maintaining a reputation for high-quality products. Spain, in particular, continues to dominate as the largest producer, accounting for more than 40% of global olive oil production.

Several growth drivers contribute to the market's expansion. Health-conscious consumer trends are among the most prominent, with olive oil gaining recognition for its heart-healthy monounsaturated fats, antioxidants, and anti-inflammatory properties. As a result, consumers are shifting away from traditional cooking oils, like sunflower and palm oils, toward olive oil, particularly extra virgin olive oil (EVOO), which is seen as the healthiest option. Furthermore, the widespread adoption of the Mediterranean diet, which emphasizes olive oil as a core component, has further solidified its place in European households and restaurants.

Key Growth Statistics:

The market value for European olive oil in 2025 is expected to reach USD 12.6 billion.

By 2032, the European olive oil market will grow to USD 15.7 billion.

The market will grow at a steady CAGR of 3.6% from 2025 to 2032.

The market is witnessing significant demand for extra virgin olive oil, which holds the largest market share due to its premium nutritional value and association with quality. In addition to culinary applications, olive oil is increasingly used in personal care products, including skincare and hair care, further boosting its market presence.

Key Highlights from the Report

➤ Rising consumer shift toward heart-healthy edible oils like olive oil is fueling market growth in Europe.
➤ Extra virgin olive oil dominates due to its nutrient-rich profile, quality certifications, and association with the Mediterranean diet.
➤ Eco-friendly and aesthetic packaging is emerging as a key differentiator for environmentally conscious consumers.
➤ Olive oil's natural benefits encourage its use for skincare, haircare, and hotel toiletry products.
➤ PDO and PGI labels and national campaigns such as "Foods of Spain" reinforce authenticity and quality.
➤ The increasing adoption of the Mediterranean diet across Europe continues to drive the market.

Market Segmentation

The European olive oil market can be segmented in various ways, with product types, end-users, and distribution channels offering valuable insights into the dynamics of consumer demand.

Product Type Segmentation

The European market is dominated by extra virgin olive oil (EVOO), which is preferred for its superior health benefits and rich flavor profile. Extra virgin olive oil contains high levels of monounsaturated fats, antioxidants, and essential vitamins that are linked to heart health, making it a staple in many European households. Alongside EVOO, there is also demand for virgin olive oil and pomace olive oil, which are typically lower in quality but remain cost-effective options for many consumers. As consumer preferences lean towards premium, health-conscious options, EVOO is expected to retain the dominant market share.

End-Use Segmentation

The olive oil market is also segmented based on end-use, which includes food processing, foodservice, household/retail, and cosmetics & personal care. The foodservice sector, in particular, is experiencing robust growth as more restaurants and hotels emphasize the health benefits of olive oil in their menu offerings. Furthermore, as consumers become more health-conscious, household demand for high-quality EVOO has surged. Olive oil is also gaining traction in the personal care industry due to its beneficial properties for skin and hair, driving innovation in cosmetic products.

Regional Insights

Spain and Italy: Leading Producers and Consumers

Spain is not only the largest producer of olive oil in Europe but also remains a global leader. The country accounts for a significant portion of Europe's olive oil exports, driven by the continued growth in demand for high-quality olive oils, especially EVOO. Additionally, Spain's commitment to sustainability, innovation, and quality certifications such as PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) has helped to enhance its reputation in the global market.

Italy also plays a vital role in the European olive oil market, particularly with its artisanal production of small-batch olive oils that emphasize tradition and quality. The Italian olive oil market has witnessed a steady increase in the demand for cold-pressed, high-quality olive oils, with a focus on premium products. Italy's strong culinary culture and commitment to the Mediterranean diet have reinforced olive oil's place at the heart of Italian cuisine, thus driving consumption across both household and commercial sectors.

Market Drivers

Several factors are propelling the growth of the European olive oil market, with health trends and lifestyle changes being central drivers. As awareness around cardiovascular health increases, olive oil has become a go-to choice for heart-healthy cooking oils, replacing saturated fats found in butter and margarine. Furthermore, the growing preference for organic products is increasing demand for organic olive oil, as consumers seek products that are not only nutritious but also free from pesticides and other chemicals.

The rise in Mediterranean diet adoption is another key driver, as consumers seek to benefit from its widely recognized health benefits. Olive oil is an essential component of this diet, which has been associated with better cardiovascular health, weight management, and overall longevity. As more European countries and consumers embrace the Mediterranean diet, the demand for olive oil continues to soar.

Market Restraints

Despite the positive outlook, the European olive oil market faces certain challenges. Volatile raw material costs are a significant constraint. Olive oil production is highly dependent on the olive harvest, which is susceptible to climate fluctuations such as droughts, frosts, and heatwaves. These irregular weather patterns have impacted production in key countries like Spain, Italy, and Greece, leading to price instability and supply chain disruptions. Additionally, geopolitical tensions and trade barriers can increase the cost of olive oil imports, further elevating the market price and potentially driving consumers toward cheaper alternatives.

Market Opportunities

The European olive oil market presents various opportunities for growth, particularly in the realm of eco-friendly packaging. As sustainability becomes a critical concern for consumers, brands that adopt recyclable, biodegradable, and aesthetically pleasing packaging solutions can capture the attention of environmentally conscious buyers. Furthermore, the rising popularity of natural skincare and personal care products provides an opportunity for olive oil to expand into new product categories. Companies can leverage the nutritional and skincare benefits of olive oil to develop innovative cosmetics and personal care items, tapping into the clean-label beauty trend.

Frequently Asked Questions

➤ How Big is the Europe Olive Oil Market?
➤ Who are the Key Players in the Europe Olive Oil Market?
➤ What is the Projected Growth Rate of the Europe Olive Oil Market?
➤ What is the Market Forecast for the Europe Olive Oil Market by 2032?
➤ Which Region is Estimated to Dominate the Olive Oil Market through the Forecast Period?

Company Insights

✦ Cargill, Incorporated
✦ Bunge Global
✦ Deoleo
✦ Sovena Group
✦ Gallo Worldwide (Victor Guedes S.A.)
✦ Salov S.p.A.
✦ Oro del Desierto
✦ Sucesores de Hermanos López SA
✦ Hacienda El Palo Oils SL
✦ Frantoio Romano

Recent Developments:

■ In March 2025, Citizens of Soil, a London-based DTC company specializing in premium extra virgin olive oil, secured €2.1 million in Seed funding.
■ In December 2024, Unaprol and France Olive formed a partnership to promote certified extra virgin olive oil, emphasizing quality, origin, and tradition.

Conclusion

The Europe olive oil market is poised for continued growth, driven by a combination of health-conscious consumer trends, increased demand for premium products, and a strong cultural connection to the Mediterranean diet. Spain, Italy, and Greece remain the backbone of the market, but the rise of eco-friendly packaging, organic products, and new end-use applications in cosmetics present exciting opportunities for innovation. Despite challenges such as climate-related supply disruptions and rising production costs, the market is expected to flourish, driven by sustainability trends and consumer demand for quality olive oils.

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