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Global Data Broker Market Analysis 2025-2030: Growth Drivers, Challenges, And Opportunities

Data Broker Market Size

Data Broker Market Size

The Data Broker Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

How Big Is the Data Broker Market Size Expected to Be by 2034?
The market size of data brokers has seen a robust expansion in the recent past. It is projected to surge from $303.11 billion in 2024 to $332.89 billion in 2025, with a compound annual growth rate (CAGR) of 9.8%. The exponential growth witnessed in the historical period is due to the escalating demand for real-time and personalized data insights, the widespread application of data-driven decision-making strategies, the increasing inroads made by the Internet of Things (IoT), growing internet user base, and the rising prevalence of smartphones.

There is an anticipated significant increase in the size of the data broker market within the coming years, projected to reach $479.73 billion in 2029, with a compound annual growth rate (CAGR) of 9.6%. The projected growth in this period is primarily due to the prevalent use of social media platforms, a burgeoning e-commerce sector, swift industrialization, the rising demand for targeted marketing, and an increasing number of interconnected devices. Notable market trends for the forecast period consist of emerging technologies and business models, advancements in the spheres of real-time analytics, big data analytics, and artificial intelligence. Moreover, the assimilation of AI, machine learning and cloud computing will also be key factors in this growth.

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What Are the Emerging Segments Within the Data Broker Market?
The data broker market covered in this report is segmented -

1) By Data Type: Unstructured Data, Structured Data, Custom Structure Data
2) By Pricing Model: Subscription Paid, Pay Per Use Paid, Hybrid Paid Models
3) By Application: Marketing And Advertising, Fraud Detection And Prevention, Risk Management, Customer Experience Management, Compliance Management, Personalization And Targeting
4) By End-User: Banking, Financial Service And Insurance (BFSI), Retail, Automotive, Construction, Other End-Users

Subsegments:

1) By Unstructured Data: Social Media Data, Web Content Data, Email Data, IoT Sensor Data, Multimedia Data, Surveillance And Security Data
2) By Structured Data: Demographic Data, Financial Data, Healthcare Data, Transactional Data, Behavioral Data, Location Data.
3) By Custom Structure Data: Industry-Specific Data, Proprietary Data Sets, Predictive Analytics Data, Hybrid Data Models, Aggregated And Derived Data

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What Long-Term Drivers Are Shaping Data Broker Market Trends?
The burgeoning of e-commerce is predicted to stimulate the expansion of the data broker market in the future. E-commerce, defined as the internet-based purchase and sale of commodities and services, as well as the digital transfer of funds or data, primarily drives up the growth. This increase can be attributed to factors such as growing internet usage, smartphone penetration, convenience-oriented consumer behavior, advancements in digital payment mechanisms, and the development of speedy and dependable delivery networks. Data brokers aid e-commerce businesses in improving customer targeting, personalization, and fraud prevention through provision of pivotal consumer data insights. To illustrate, in February 2025, the Census Bureau, a government agency in the US, reported that e-commerce sales for 2024 hit $1,192.6 billion, showcasing an 8.1% growth relative to 2023. Consequently, the surge in e-commerce is stimulating the progression of the data broker market.

Who Are the Top Competitors in Key Data Broker Market Segments?
Major companies operating in the data broker market are International Business Machines Corporation (IBM), Oracle Corporation, Bloomberg Finance L.P., LexisNexis Risk Solutions, Thomson Reuters, Experian Information Solutions Inc., Wolters Kluwer N.V., Equifax Inc, TransUnion LLC, NielsenIQ, Dun & Bradstreet Inc., Fair Isaac and Company, CoreLogic, Acxiom LLC, Data Axle, Epsilon Data Management LLC, Lotame Solutions Inc., Intelius LLC., Whitepages Inc., Ignite Enterprise Software Solutions LLC.

What Data Broker Market Trends Are Gaining Traction Across Different Segments?
In the data broker market, major industry players are focusing on introducing advanced services such as data onboarding to improve data accessibility, security and align with updated regulations. This process involves integrating third-party or offline data with a company's in-house data to refine customer targeting and facilitate more tailored marketing initiatives. For example, Experian Plc, a company based in Ireland that provides information services, introduced the first-ever external data marketplace in January 2025. The marketplace's standout feature is its capability to unite Experian's identity graph with data onboarding, ensuring smooth integration of third-party data with proprietary data. This provides marketers with access to more accurate and comprehensive audience segments, thereby improving targeting and personalising campaigns.

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Which Regions Are Becoming Hubs for Data Broker Market Innovation?
North America was the largest region in the data broker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the data broker market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Data Broker Market?
2. What is the CAGR expected in the Data Broker Market?
3. What Are the Key Innovations Transforming the Data Broker Industry?
4. Which Region Is Leading the Data Broker Market?

Why This Report Matters:

Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.

Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.

Efficient Research: Quickly identify market growth, leading players, and major segments.

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