Global Enterprise Video Market Reach USD 49.0 Billion by 2032, Growing at a CAGR of 12.6%

According to the report published by Allied Market Research, Global Enterprise Video Market Reach USD 49.0 Billion by 2032, Growing at a CAGR of 12.6%. The report provides an extensive analysis of changing market dynamics, major segments, value chain, competitive scenario, and regional landscape. This research offers valuable able guidance to leading players, investors, shareholders, and startups in devising strategies for sustainable growth and gaining a competitive edge in the market.

The enterprise video market was valued at $16.6 billion in 2023, and is estimated to reach $49.0 billion by 2032, growing at a CAGR of 12.6% from 2024 to 2032.

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The adoption of cloud-based video platforms, integration of AI for content analysis, and growing demand for interactive video experiences, drive the growth of the enterprise video market. In addition, rising demand for employee training and development solutions, expansion of digital marketing strategies, and technological advancements enhance the growth of the market during the forecast period.

Furthermore, leveraging analytics and data insights to optimize video content for improved engagement and ROI, integration with other enterprise software solutions such as CRM, HR, and development of specialized industry-specific video solutions for sectors includes healthcare, education, and finance are expected to provide lucrative growth opportunities for the market in the coming years. However, data security and privacy concerns, bandwidth limitations and infrastructure challenges, and legal and regulatory constraints, pose significant restraints for the market growth.

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Based on the deployment mode, the on-premise segment held the highest market share in 2023 and is likely to retain its dominance throughout the forecast period, due to high security and privacy reasons.

Based on the component, the solution segment held the highest market share in 2023 and is likely to retain its dominance during the forecast period. The growth of the enterprise video solution segment is fueled by the growing need for efficient communication and collaboration tools, technological advancements, and the shift towards remote work and digital transformation across industries.

Based on enterprise size, large enterprises held the highest market share in terms of revenue in 2023, accounting revenue and is expected to dominate in terms of revenue throughout the forecast timeframe. The increasing need for effective communication and collaboration among a globally dispersed workforce has made video conferencing and streaming essential tools.

Based on industry vertical, the IT & telecom segment held the highest market share in 2023 and is likely to retain its dominance throughout the forecast period. The need for effective training, corporate communication, and customer support drives the integration of enterprise video into business processes, promoting efficiency and engagement.

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Based on region, North America held the highest market share in terms of revenue in 2023, accounting revenue and is expected to rule the roost in terms of revenue throughout the forecast timeframe. owing to the increase in internet and digital penetration. However, Asia-Pacific is expected to exhibit the highest growth during the forecast period, due to heavy investments by public and private sectors and increasing adoption of advanced technologies, driving the demand for enterprise video in the region.

Players: -

● IBM Corporation
● Microsoft
● Adobe, Inc.
● Avaya Inc.
● Brightcove Inc.
● Cisco Systems, Inc.
● Vidyo Inc.
● Polycom, Inc.
● VBrick Systems
● AWS
● Google LLC

The report provides a detailed analysis of these key players in the global enterprise video market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.

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Recent Industry Developments

● In May 2024, IBM partnered with SAP SE for their new vision. Through this collaboration, IBM and SAP shared an approach to generative AI, built on an open ecosystem, trust and purpose-built models, which will help to empower clients to optimize business outcomes.

● In May 2024, IBM and Salesforce expanded strategic partnership, which will bring together IBM watsonx AI and Data Platform capabilities with the Salesforce Einstein 1 Platform for greater customer choice and flexibility in AI and data deployment. This will empower teams to make data-driven decisions and take actions directly in their flow of work.

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