Men's Grooming Products Market Expected to Surpass US$ 135.5 Bn by 2031 - Persistence Market Research

The men's grooming products market is undergoing a significant transformation, driven by shifting perceptions of masculinity and increasing awareness around personal care and aesthetics. Traditionally viewed as a niche or luxury category, men's grooming is now a mainstream global industry witnessing strong growth. In 2024, the market is estimated to be worth US$68 Bn, with projections suggesting a surge to US$135.5 Bn by 2031, at a robust CAGR of 7.8% from 2024 to 2031.

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This growth is bolstered by multiple factors, including the personalization of grooming solutions, rising demand for organic and natural formulations, and the influence of social media and celebrity endorsements that normalize male grooming. Among all product categories, skincare leads the market, accounting for 35% of the total share in 2024. Regionally, Asia Pacific dominates the global landscape, holding a remarkable 38% share due to growing awareness, online retail penetration, and the rising popularity of self-care routines among men in countries like China and India.

Key Highlights from the Report

➤ Personalization and customization of men's grooming products is a major trend driving market expansion.
➤ Skincare dominates the product category, holding 35% of the total market share in 2024.
➤ Asia Pacific leads the regional landscape with a 38% market share, driven by increased consumer awareness.
➤ Demand for natural and organic grooming products is significantly influencing purchasing patterns.
➤ Supermarkets remain the most popular distribution channel, capturing 45% of the market share.
➤ Celebrity and influencer-led campaigns continue to drive male grooming acceptance and product adoption.

Market Segmentation

The men's grooming products market is broadly segmented by product type, distribution channel, type, and region. Based on product type, the market includes skincare, hair styling, and grooming accessories. Skincare emerges as the top-performing segment, driven by rising concerns about skin sensitivity, aging, and acne among men.

By distribution channel, supermarkets dominate, offering product visibility and variety, while online channels are gaining traction among tech-savvy consumers. The market is further segmented into mass and premium product types, with premium gaining ground as men increasingly seek tailored and high-quality grooming solutions.

Regional Insights

Asia Pacific stands out as the frontrunner in the men's grooming market, contributing 38% of the global market share in 2024. The growth is attributed to the increasing use of e-commerce for personal care purchases in countries like China, India, and Southeast Asian nations. The growing popularity of male grooming routines and increasing exposure to Western grooming standards are also playing pivotal roles.

North America and Europe remain mature markets, with high demand for innovative grooming solutions, particularly among millennial and Gen Z demographics. The Middle East & Africa and Latin America are emerging markets showing increasing adoption driven by urbanization and lifestyle changes.

Market Drivers

Growing Social Acceptance and Grooming Awareness:
The rise of the metrosexual male, along with growing cultural acceptance of grooming practices, is driving market growth. Men are embracing grooming routines as a part of self-care, influenced by social media, changing societal norms, and increased access to male-focused personal care products.

Surge in Demand for Natural and Organic Products:
Modern consumers are becoming more ingredient-conscious, seeking grooming products free from parabens, sulfates, and synthetic fragrances. The demand for clean-label grooming products is driving innovations in natural and eco-friendly formulations.

Digital Retail and E-commerce Boom:
E-commerce platforms and direct-to-consumer models are fueling the growth of men's grooming brands by offering personalized shopping experiences, subscription models, and quick product delivery, particularly appealing to younger demographics.

Market Restraints

Intense Brand Competition:
The market is highly saturated with global giants and emerging niche players, leading to intense competition. This saturation often results in price wars and frequent product innovation to maintain brand relevance.

Price Sensitivity in Emerging Markets:
Despite a growing demand for premium products, many consumers, particularly in emerging regions, remain price-sensitive. Economic fluctuations can impact purchasing decisions, especially for high-end grooming products.

Market Opportunities

Personalized and Custom Grooming Solutions:
Brands that invest in AI-driven customization tools and skin analysis technologies are poised to gain competitive advantage. Tailoring products to individual grooming needs fosters consumer loyalty and enhances user experience.

Rise of Influencer Marketing and Brand Collaborations:
Collaborations with influencers and celebrities allow brands to reach niche audiences and create a strong brand identity. These partnerships play a critical role in educating and engaging consumers.

Sustainability and Ethical Sourcing:
Eco-conscious men are increasingly opting for sustainable packaging, cruelty-free testing, and ethically sourced ingredients. Brands tapping into this segment are well-positioned to capture a loyal and growing customer base.

Frequently Asked Questions (FAQs)

◆ How big is the men's grooming products market in 2024?
◆ What is the projected growth rate of the men's grooming products market?
◆ Who are the key players in the global market for men's grooming products?
◆ What is the market forecast for men's grooming products for 2032?
◆ Which region is estimated to dominate the industry through the forecast period?

Company Insights

• Procter & Gamble Co
• ITC Limited
• Johnson & Johnson Private Limited
• Unilever PLC
• Coty, Inc.
• L'Oréal S.A
• Edgewell Personal Care Co
• Beiersdorf AG
• Colgate-Palmolive Company
• Kao Corporation
• Estee Lauder Companies, Inc.
• Reckitt Benckiser

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This release was published on openPR.