Direct to Shape Printer Market Projected to Reach USD 7,860.08 Million by 2034, Growing at a CAGR of 10.4%

Direct to Shape Printer Market

The direct to shape printer market was valued at USD 2,916.27 million in 2024. It is expected to reach USD 7,860.08 million by 2034, exhibiting a compound annual growth rate (CAGR) of 10.4% from 2025 to 2034.

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Market Preface

Direct to shape (DTS) printers are a developed form of direct to object printers. These printers utilize robotics to revolve objects so there is a uniform printing. For instance, DTS digital printing can administer wraparound graphics on stainless steel beakers, glass bottles, candle holders, and plastic sports bottles. Also, there is instantaneous printing on basketballs and footballs of varied shapes for plastic packaging for consumer commodities.

Rotary direct to shape printers apply images, texts, and graphics to cylindrical commodities such as cans, bottles and drinkware. The products are mechanically rotated so the complete circumference of the object can be imaged. It offers the brands the capacity to meet consumers' demands for a superior option and allows them to modify commodity design and messaging and apply ingenious marketing campaigns.

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Key Growth Drivers

Continuing Inventions: Ongoing inventions in print head technology, magnified imaging, and enhanced ink expressions have improved the productivity, accuracy, and ingenuity of direct to shape printing solutions. For instance, in September 2024, HP instigated HP print AI, a smart printing solution to facilitate and enhance printing experiences. Its first feature, Perfect Output, optimizes web content for printing by removing advertisements and unrequired elements, ultimately reducing time, paper and ink. This is having a favourable impact on direct to shape printer market sales.

Shift towards Digitalized Production: The shift towards digitalized production procedures and just-in-time manufacturing has escalated the demand for adjustable and productive printing solutions. These printers correspond to Industry 4.0 principles by providing smooth integration with intelligent manufacturing habitats, enabling real-time personalization, data-propelled production, and reduced inventory prices.

Competitive Landscape

The market is experiencing rapid growth as industries increasingly seek customized, fast, and cost-effective printing solutions. Major companies are noted below:

Agfa-Gevaert Group
Canon Inc.
Durst Group
EFI
HP Development Company, L.P.
Inca Digital Printers Ltd.
Konica Minolta, Inc.
Kornit Digital Ltd.
Mimaki Engineering Co., Ltd.
Ricoh Company, Ltd.
Roland DG Corporation
Seiko Epson Corporation
Stratasys Ltd
Xaar plc
Xerox Corporation

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Industry Developments in Direct to Shape Printing

March 2025 - Epson introduced the EcoTank L3250, a compact A4 Wi-Fi all-in-one ink tank printer designed for home users. The device features high print yields, borderless photo printing, wireless connectivity, and Epson's energy-efficient Heat-Free Technology. It also supports spill-free ink refilling and offers seamless management via a dedicated mobile app.

February 2025 - Epson unveiled its first Direct-to-Film (DTFilm) printer, the SC-G6000, aimed at the textile printing industry. Equipped with PrecisionCore technology and UltraChrome DF ink, the printer delivers exceptional-quality prints and versatile transfer capabilities. Enhanced with automated maintenance and the intuitive Edge Print Pro software, it minimizes manual intervention and streamlines the production process.

May 2024 - ColorJet launched the Polo Earth, a 3.2-meter eco-solvent printer, as part of its commitment to sustainable printing solutions. In partnership with Kromodyne Digital Solutions, the initiative includes the introduction of an eco-friendly polyethylene substrate, promoting sustainable large-format printing for both indoor and outdoor applications while maintaining high performance and print quality.

Market Segmentation

The direct to shape printer market segmentation is done on the basis of technology, ink type, type, end use, and region.

By technology analysis, the inkjet segment holds the largest market share in 2024 due to its superior versatility, high-resolution printing capabilities, and cost-effectiveness.

By end-use analysis, the toys & sporting goods segment is anticipated to witness substantial growth during the forecast period due to rising consumer personalization trends and growing need for brand differentiation.

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Regional Analysis

The direct to shape printer market is geographically segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. In 2024, the Asia Pacific region emerged as the market leader, underpinned by its robust manufacturing ecosystem spanning industries such as packaging, consumer goods, and electronics.

The region's accelerated industrialization, along with rising investments in cutting-edge printing technologies, has significantly driven the adoption of direct to shape (DTS) printers. A notable development includes the October 2024 collaboration between FUJIFILM India and Sri Lanka's Advance Digital Graphics, aimed at advancing the digital printing landscape. This strategic alliance integrates Fujifilm's advanced printing technologies, enhancing print quality, operational efficiency, and sustainability across commercial, photo, and packaging sectors.

Moreover, the growing demand for sustainable and highly customized printing solutions in key countries such as China, Japan, and India is fostering strong market growth. The region also benefits from cost-efficient manufacturing capabilities and the presence of prominent industry players, positioning Asia Pacific as a pivotal hub in the global direct to shape printer market.

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