Press release
Hair Loss Supplements Market to Hit USD 3.82 Bn by 2032
Hair Loss Supplements Market
Hair Loss Supplements Market size was valued at USD 1.63 Bn. in 2024. The total Hair Loss Supplements Market revenue is expected to grow by 11.2% from 2025 to 2032, reaching nearly USD 3.82 Bn. In 2024, Hair Loss Supplements Market Size was valued at approximately USD 273.3 million in North America and its Market share of 40%. Also, in Europe held a market share of 29% in the same year, equating to revenues of USD 186.16 million in 2024.
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Hair Loss Supplements Market Dynamics
Hair loss supplements market is expanding due to rising hair loss cases, consumer interest in holistic health, and support from experts. E-commerce boosts accessibility and variety, driving growth. However, regulatory gaps pose risks, with potential side effects from unregulated ingredients. Consumers are advised to choose certified products and consult healthcare providers, emphasizing the need for informed, safe supplement use.
Leading market Players Fueling Industry Evolution
As of 2024, Nutrafol, Lia Wellness, Inc., and Naturenetics Inc are recognized as significant players in the global hair loss supplements market.
This dominates the Hair Loss Supplements Market which the segment's value at USD 390.5 million holding 47% of market share in 2024. Rising inclination towards chewable and flavorful supplement forms over traditional tablets and capsules. Increasing availability of gummy supplements through online retail channels, enhancing accessibility.
Female are dominated by Gender segment in terms of value, in 2024
This Female dominates the Hair Loss Supplements Market which the segment's value at USD 415 million holding 50% of market share in 2024. In recent years, there has been a growth in the nutrition industry, especially among women, to target hair loss problems with special products.
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Hair Loss Supplements Market Regional Insights
North America is estimated to be the largest dominating region in terms of value, during the forecast period
This is the largest region in Hair Loss Supplements Market which the valued at approximately USD 273.3 billion in North America and its Market share of 40% in 2024. Market is driven by high consumer awareness, rising hair loss cases, advanced healthcare infrastructure, strong e-commerce and retail presence, innovative premium brands, a supportive regulatory environment, and high disposable income.
Europe is estimated to be the Second-largest dominating region in terms of value, during the forecast period
This is the Second largest region in Hair Loss Supplements Market which the valued at approximately USD 186.16 billion in Europe and its Market share of 29% in 2024. It includes a high prevalence of hair loss, rising consumer awareness, preference for natural products, regulatory environment, an aging population, and strong retail channels.
Hair Loss Supplements Market Segmentation
By Product Type
Capsules/Tablets
Softgels
Powders
Liquids
By Gender
Male
Female
Unisex
By Distribution Channel
Online
Offline
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Hair Loss Supplements Market Competitive Landscape
Nutrafol: Nutrafol is a reputed company that specializes in clinically proven hair wellness products. Their product portfolio includes formulations designed for different demographics, such as women, men, and postpartum mothers. The company's products include Nutrafol Women, Nutrafol Men, and Nutrafol Postpartum. In 2024, this company generated USD 18.2 million in sales.
Lia Wellness, Inc.: company offers a range of wellness products, specific information about their hair loss supplements is limited. In 2024, this company generated USD 5 million in sales. In 2024, Lia Wellness expanded its offerings to include mental health and wellness coaching services. The company has been actively engaging with its community through online platforms and events.
Naturenetics Inc.: This company sets a strong emphasis on product quality and transparency. Healthline, Bustle, and Bazaar are just a few of the prominent magazines that have highlighted HairAnew. DigestWise, a digestive health supplement, and LiverSmart, a liver health supplement, were added to Naturenetics' product line in 2024. In 2024, this company generated USD 5 million in sale.
Emerging Trends in the Hair Loss Supplements Market
Popularity of personalized hair care products tailored to individual needs is on the rise. Gummy supplements are gaining traction due to their convenience and taste appeal. Increased e-commerce penetration is transforming distribution channels, offering greater accessibility.
Finally, collaboration with dermatologists and healthcare professionals is enhancing product credibility and consumer trust.
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