Hair Curling Irons Market Set to Hit USD 7.56 Bn by 2032

Hair Curling Irons Market Overview:

The Hair Curling Irons Market size was valued at USD 5.23 Bn. in 2024 and the total Hybrid Makeup Market size is expected to grow at a CAGR of 4.7% from 2025 to 2032, reaching nearly USD 7.56 Bn. by 2032. In 2024, Hair Curling Irons Market Size was valued at approximately USD 1.79 billion in North America and its Market share of 35%. Also, in Europe held a market share of 21.5% in the same year, equating to revenues of USD 0.867 billion in 2024.

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Hair Curling Irons Market Dynamics

Celebrity endorsements and influencer-driven campaigns boost the hair curling irons market by enhancing brand visibility and consumer trust. However, rising awareness of heat damage has led to the popularity of non-heat styling methods like braids and rollers. Social media fuels both trends, with tutorials promoting heat-free alternatives, slightly offsetting the market growth driven by celebrity-backed products.

Leading market Players Fueling Industry Evolution

Conair Corporation, ghd (Good Hair Day), and Panasonic these companies collectively enhance the market by targeting diverse consumer segments-from budget-friendly mass appeal (Conair), to professional-grade styling (ghd), to tech-forward haircare (Panasonic).

Ceramic is dominated by Material Type segment in terms of value, in 2024

This Ceramic dominates the Hair Curling Irons Market which ceramic curling irons hold the largest market share among barrel materials, driven by their ability to provide even heat distribution and minimize hair damage. It has excellent heat conductivity and ensures even distribution across the barrel, preventing hot spots that potentially damage hair.

Online Retail is dominated by Distribution Channel segment in terms of value, in 2024

This Online Retail dominates the Hair Curling Irons Market which online shopping provides incomparable convenience, enabling consumers to browse and purchase hair curling irons from the comfort of their homes or on-the-go via mobile devices. E-commerce platforms including Amazon, Sephora, and brand-specific websites offer a wide array of products, offering diverse options in terms of brands, models, sizes, and price points.

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Hair Curling Irons Market Regional Insights

North America is estimated to be the largest dominating region in terms of value, during the forecast period

This is the largest region in Hair Curling Irons Market which the valued at approximately USD 1.79 billion in North America and its Market share of 35% in 2024. This market is driven by a combination of high consumer purchasing power, strong brand presence, technological advancements, social media influence, and the region's ability to adapt to evolving beauty trends.

Europe is estimated to be the Second-largest dominating region in terms of value, during the forecast period

This is the Second-largest region in Hair Curling Irons Market which the valued at approximately USD 0.867 billion in Europe and its Market share of 21.5% in 2024. This market is driven by a blend of cultural preferences for beauty and grooming, high consumer demand for premium products, and the influence of social media. Technological innovation, brand loyalty, and e-commerce expansion further solidify Europe's strong market presence.

Hair Curling Irons Market Segmentation

By Product Type
Traditional
Wand
Automatic
Multi-Functional
Others

By Material Type
Ceramic
Tourmaline
Titanium
Others

By Distribution Channel
Online Retail
Offline Retail

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Hair Curling Irons Market Competitive Landscape

Conair Corporation: Conair is a major player in the global hair styling tools market, with a diverse line of products that includes hair curling irons, hairdryers, and straighteners. American Securities, a private equity group, acquired Conair in 2021. In 2024, the company made USD 1.4 billion in revenue.

GHD (Good Hair Day): ghd is a top brand in the professional hair styling market, renowned for its high-performance products and strong brand devotion among both professionals and consumers. In 2020, Coty sold a majority ownership in ghd to KKR, a multinational investment group, while keeping a minority interest. In 2024, the company generated USD 247.5 million in revenue.

Panasonic Corporation: Panasonic is known for incorporating cutting-edge technology into their hair styling equipment, such as curling irons and hairdryers, with a focus on features like moisture retention and heat safety. Panasonic's nanoeTM hair styling tool, released in 2020, uses innovative technology to add moisture to hair during styling, appealing to people looking for hair care advantages. In 2024, the company made USD 55.1 billion in revenue.

Emerging Trends in the Hair Curling Irons Market

There is a rise in eco-friendly designs with energy-efficient models. Cordless, portable curling irons are gaining popularity, catering to on-the-go users.
Multi-functional devices that can curl, wave, and straighten hair are in demand.
Additionally, social media influencers play a key role in shaping consumer preferences, driving the popularity of certain models.

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Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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