Cloud Business Email Market Driven by the Expansion of the Small and Medium Sized Organizations

Even though the utilization of the social networks, web conferencing, texting and other methods of communication is expanding, Emails remain the most formal method of communication and have remained the most common type in business environment. Cloud business emails are fundamentally focused at business associations of all sizes, for use in an open or private cloud environment. Businesses benefit due to low cost access, stockpiling, sending and getting of messages without the utilization of equipment or complex programming. The worldwide cloud business email market is expanding at a significant pace driven by the expansion of the small and medium sized organizations.

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The gap in functionality between on-premise and cloud email solutions has disappeared, thus encouraging customers to cut deployment costs through migrating over cloud solutions. This has led an increased significance of cloud-based business emails and the market is seeing huge growth in demand. The majority of the providers of these services offer more than simple emails and collaborated facility. The services often incorporate unified communications, additional capacity, social networking, file sync, sharing and texting. The cloud-based email communications at first were focused toward smaller organizations with limited funding; however, now cloud email is seeing strong acknowledgment with organizations of all sizes across the globe which is aiding the growth of cloud business email market, worldwide.

The growing emphasis of the businesses on reducing the cost and accelerated diversion to more agile solutions has elevated the cloud computing market. Furthermore, it enable user to focus over business effectively. The most encouraging factor for the development of cloud business email market is its easily accessibility, speed, and collaboration. Another factors boosting the growth of cloud business email market include reduced burden of IT staff, backup and archiving of emails.

Despite the favorable market growth conditions and numerous benefits of the cloud-based business emails, there are some major factors which might restrain consumers from using it. The key restraint in the global cloud business email market involves the data security issues. Increasing cyber threats, illegal intrusions, and lack of security standardization of the cloud computing may pose risks to this growing market. Data such as banking details, addresses, and telephone numbers are examples of information that can be misused post breach. However, initial deployment and hidden costs remains pertaining issues hindering the growth of the market.

On the basis of product type, the cloud business email market is categorized in two types including cloud business email providers and Hosted Microsoft Business Partners. On the basis of applications, the market is segmented into private cloud business email and public cloud business email. The cloud business email market is also categorized by geography, which incorporates North America, Europe, Asia Pacific, Middle East and Africa and South America.

The major players operating in the cloud business email market include BAE Systems plc, Amazon Web Services, Inc., Dimension Data, GoDaddy Operating Company, LLC., Google, Inc., IBM Corporation, Microsoft Corporation, Rackspace Inc., NaviSite (Time Warner Cable Enterprises LLC.), Intermedia.net, Inc., SherWeb, Inc., and Apptix, Inc.

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