Future Trends and Competitive Landscape of Mobile Analytics Market, 2022
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Mobile analytics market is segmented on the basis of solution, deployment model, vertical and region. On the basis of solution, mobile analytics market can be segmented into application analytics, mobile marketing & advertising analytics, in-app analytics and other solutions. According to deployment model, mobile analytics market can be segmented into on-premise and cloud-based deployment model. Mobile analytics market can be segmented according to vertical which includes public, retail, manufacturing, media & entertainment, transportation & logistics, IT & telecommunication, banking, financial service and insurance (BFSI), healthcare and energy & utility. Regionally, mobile analytics market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.
Mobile analytics market is witnessing high growth and is prospective to exhibit double digit CAGR during the projected period. North America was the dominant regional market in 2014 and is expected to remain dominant followed by Western Europe during the forecast period. Asia Pacific is expected to reflect highest CAGR among all regional markets due to increasing base of people equipped with tablets and smartphones across countries like India, China and Indonesia.
Mobile analytics market is being primarily driven by increasing penetration of smartphones and other mobile devices in regions across the globe. Furthermore, increasing inclination of enterprises towards mobile-based advertising coupled with emergence of cloud analytics tools are further expected to accelerate the growth of mobile analytics market during the projected period. However, data privacy and security concerns along with lack of awareness regarding mobile analytics solutions especially in developing regions are expected to hamper the growth of mobile analytics market during the forecast period 2015-2025.
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The key vendors in the Mobile Analytics market include IBM Corporation, Yahoo Inc., Mixpanel Inc., Webtrends Inc., Google Inc., Adobe Systems Inc., Amazon Web Services Inc., Upsight Inc., Netbuiscuits Inc., Crittercism Inc. and others. Major players in the mobile analytics market adapt the strategy of mergers and acquisitions to enhance their market share and product portfolio. Furthermore, long-term collaborations with cloud-based providers is another strategy followed by major mobile analytics providers to gain competitive edge.
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