Protein Powder Market Size Forecasted To Achieve $39.39 Billion By 2029 With Steady Growth

The Protein Powder Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Expected Protein Powder Market Size During the Forecast Period?
The market size of protein powder has seen significant expansion in the past few years. It is projected to increase from $26.94 billion in 2024 to $28.82 billion in 2025, with a compound annual growth rate (CAGR) of 7.0%. The surge in growth during the historic period can be linked to shifts in dietary patterns, an increase in demand for sports nutrition, the rise of vegetarian and vegan diets, changes in the fitness industry, and e-commerce market expansion.

The market size of protein powder is predicted to witness robust expansion in the upcoming years. The market is estimated to reach $39.39 billion by 2029, growing at a compound annual growth rate (CAGR) of 8.1%. This growth during the projected period could be due to a rise in health awareness, an aging population, an increase in disposable income, and trends towards personalisation and digital health and fitness platforms. Key trends to watch during this forecast period include a predominance of plant-based protein powders, inclusion of functional ingredients, a clearer and more transparent labelling system, personalization, and factors considering cognitive and mental health.

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What Are the Major Segments in the Protein Powder Market?
The protein powder market covered in this report is segmented -

1) By Type: Casein Protein, Whey Protein, Egg Protein, Soy Protein
2) By Flavor: Chocolate, Cookies And Cream, Vanilla, Strawberry, Other Flavors
3) By Sources: Plant Sources, Animal Sources
4) By Distribution Channel: Nutrition Stores, Super markets, Chemists, Online, Other Channels
5) By End Use: Dietary Supplements, Food And Beverages, Pharmaceuticals, Other Uses

Subsegments:
1) By Casein Protein: Micellar Casein, Casein Hydrolysate
2) By Whey Protein: Whey Protein Concentrate, Whey Protein Isolate, Hydrolyzed Whey Protein
3) By Egg Protein: Whole Egg Protein, Egg White Protein
4) By Soy Protein: Soy Protein Isolate, Soy Protein Concentrate

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What Are The Driving Protein Powder Market Evolution?
The projection for the protein powder market is set to significantly increase, primarily driven by the growing number of people devoted to fitness. These individuals hold a heightened concern for their dietary habits and physical wellbeing, considering food to be a critical aspect of their overall health. Utilization of protein powder by fitness enthusiasts aids in weight loss and muscle toning, thus contributing to market expansion. For example, the 2022 IHRSA Health Club Consumer Report, by the International Health, Racquet & Sportsclub Association, revealed that more than one in five Americans were members of a fitness studio or health club in 2022. This approximated to a reach of 66.5 million consumers, with growth at a rate of 3.6%. Consequently, the increased prominence of fitness enthusiasts is fuelling the growth of the protein powder market.

Which Firms Dominate The Protein Powder Market Segments?
Major companies operating in the protein powder market include NutraBio, Amway Corp., Abbott Laboratories, Glanbia Plc., Herbalife International of America Inc., Vitaco Health Limited, ABH Pharma Inc., Makers Nutrituion LLC, GNC Holdings LLC, Atlantic Multipower UK Limited, Melaleuca Inc., Dalblads Nutrition AB, BPI Sports LLC, MusclePharm Corporation, CytoSport Inc., NOW Foods, Hilmar Ingredients, Arla Foods Ingredients, ADM (Archer Daniels Midland Company), HF Series, Nature's Best, Kerry Group, Isopure, Dymatize Nutrition, Omega Protein Corporation, Jarrow Formulas, Optimum Nutrition, Vega

What Trends Are Expected to Dominate the Protein Powder Market in the Next 5 Years?
The rise of innovative products stands out as a major trend in the protein powder market. To reinforce their market position, key players in the protein powder industry concentrate on creating novel and inventive solutions. Take for example, Dymatize Enterprises LLC, a US-based firm that offers various nutritional and bodybuilding supplements, unveiled its Dymatize Complete Plant Protein in July 2022. This new vegan plant-based protein powder offers a unique combination of a full amino acid profile and a performance protein mix from five plant sources. It aids muscle support and recovery and is a lactose-free powder that blends easily with water or milk substitutes. Furthermore, it provides 25 grams of complete protein at 160 calories.

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Which Is The Largest Region In The Protein Powder Market?
North America was the largest region in the protein powder market in 2024. Asia-Pacific is expected to be the fastest-growing region in the protein powder market report during the forecast period. The regions covered in the protein powder market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Protein Powder Market?
2. What is the CAGR expected in the Protein Powder Market?
3. What Are the Key Innovations Transforming the Protein Powder Industry?
4. Which Region Is Leading the Protein Powder Market?

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