Brookfield Properties Unveils 'Powered By Purpose' Campaign on Earth Day 2025

Brookfield Properties, a leading global operator and developer of high-quality real estate assets, has launched its Earth Day 2025 campaign titled 'Powered by Purpose'. It is a six-week initiative focused on encouraging sustainable behavior and building awareness on climate impact.

In a unique digital-first approach, the company released what it calls "the least impactful video ever"-a deliberately low-resolution film designed to highlight the environmental cost of high-definition streaming and excessive content consumption. Aligned with this year's Earth Day global theme "Our Planet. Our Power". The campaign invites people to take a digital sustainability pledge and reflect on the unseen environmental impact of their online habits.

"The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day-across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future" said Reema Kundnani, Executive Vice President and Head of Marketing and Key Account Management, Brookfield Properties in India.

As part of its on-ground efforts, Brookfield Properties will plant 5,000+ native trees across Bengaluru and Delhi-NCR. This builds on the success of its 'Forest of Hope' initiative, through which over 3,000 trees have already been planted-estimated to sequester 1,500 tonnes of CO2 and generate more than 2,700 tonnes of oxygen annually.

This campaign reinforces Brookfield Properties' larger environmental commitment:
• 40% of Delhi-NCR energy needs already transitioned to renewable power through Brookfield's Bikaner Solar Power Project.
• 1.5 million+ sq. ft. of green cover created across campuses in India.
• 20,000+ metric tons of CO2 eliminated annually-equivalent to removing 4,300 cars from the road.

The company remains on track to power 100% of its India portfolio with clean energy by 2027, and to achieve net-zero emissions across its 55 million sq. ft. portfolio by 2040 or earlier.

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About Brookfield Properties: Brookfield Properties is a leading global operator and developer of high-quality real estate assets. We are active in nearly all real estate sectors, including office, retail, multifamily, hospitality, and logistics, operating more than 1,100 properties and over 390 million square feet of real estate in global markets on behalf of Brookfield Asset Management, one of the largest asset managers in the world. With a focus on sustainability, a commitment to excellence, and the drive for relentless innovation in the planning, development, and management of buildings and their surroundings, Brookfield Properties is reimagining real estate from the ground up.

In India, Brookfield Properties manages approximately 55 million square feet of high-quality assets across 10 key gateway cities of which over 40 million square feet is already operational. Some of the marquee assets in its portfolio include Candor TechSpace in Gurugram, Noida and Kolkata; Worldmark in Delhi and Gurugram; Downtown Powai and Equinox in Mumbai; Ecoworld and Ecospace in Bengaluru; and CoWrks, a leading co-working and flexi office business across India.

Moreover, over 50% of the above portfolio is managed by Brookfield India Real Estate Trust (BIRET), India's only 100% institutionally managed office REIT. Sponsored by an affiliate of Brookfield, whose asset management business is one of the world's leading alternative asset managers, BIRET has quality assets which position it as the 'landlord of choice' in India's dynamic real estate landscape.

For more information about our approach to operating and developing best-in-class real estate, please visit www.brookfieldproperties.com

This release was published on openPR.