Event Management Software Market Size, Share, Growth Factors, Trends, and Forecast 2024-2030

MMR has recently released a report titled "Event Management Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2030." The study provides a detailed analysis, including the global Event Management Software Market share, size, growth, trends, and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

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Event Management Software Market was valued at USD 7.95 Bn in 2023 and is expected to grow at 14.07% CAGR from 2024 to 2030, reaching USD 19.98 Bn by 2030.

Drivers of the Event Management Software Market

Digital Transformation

The Event Management Software Market is driven by digital transformation, which moves event planning and execution online. Scalability, real-time communication, and efficiency are all improved by the use of mobile applications, cloud-based solutions, and automated procedures. This change increases the need for EMS by facilitating smooth event management, customization, and improved data analytics.

Corporate Investment

The Event Management Software Market is driven by corporate investment, which pushes companies to use cutting-edge solutions for better workflows, more engagement, and effective event planning. The demand and market expansion for EMS solutions across a range of sectors are increased by this investment, which promotes innovation through features like data analytics and real-time tracking.

Event Management Software Market Segmentation

By Component: The Event Management Software Market is divided into two segments: software and services. Software includes analytics, ticketing, and planning tools, and is dominated by automation requirements. For integration and customisation, services like assistance and implementation are essential. Together, they make event management effective, scalable, and customized, which propels industry expansion and uptake.

By Organization Size: The Event Management Software Market is divided into two segments based on the size of the organization: small and large businesses. Large businesses use sophisticated, adaptable equipment for complicated events, and they will have a 55.3% market share in 2024. In order to increase involvement and expedite planning, SMEs are quickly implementing affordable cloud-based solutions, which is propelling overall market expansion.

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Event Management Software Market Regional Analysis

North America: In 2024, the Event Management Software Market in North America is expected to be worth USD 4.54 billion. The region holds a dominant share of about 42.8% in the global EMS market. The existence of significant EMS providers like Cvent, Eventbrite, and Aventri, as well as a strong IT infrastructure and high adoption rates of digital solutions, are all factors contributing to this leadership.

Asia-Pacific: The Asia-Pacific event management software market is expected to reach USD 16.47 billion by 2030, with a CAGR of 13.2% during the forecast period. Technological developments, the desire for virtual events, and the growth of SMEs are the main drivers of growth. China, India, and Japan are important markets where cloud-based and AI-integrated EMS solutions are becoming more popular.

Event Management Software Market Competitive Landscape

Cvent: Cvent acquired Social Tables, an expert in managing attendees, seating configurations, and event structuring, for approximately $100 million. Cvent merged with Lanyon Solutions to strengthen its venue sourcing and business travel services.

Eventbrite: Ticketfly was purchased by Eventbrite from Pandora for approximately $200 million. Over 200 million tickets were processed worldwide by the organization, which generated $4 billion in gross ticket sales.

Recent Developments:

Cvent introduced faster check-ins and shorter wait times for guests, made possible by the OnArrival Payment Reader, which accepts contactless and chip credit card payments.
The Eventbrite mobile app was modified to improve participant happiness and engagement by providing interactive maps, real-time event updates, and tailored agendas.

Conclusion

The market is anticipated to keep growing as more companies use EMS to expedite event management procedures, with North America and Asia-Pacific driving the growth.
Cloud solutions, AI, and better mobile capabilities are being added to the services of major firms like Cvent and Eventbrite.

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