Press release
Justine's Cookies Unwraps New Look Across Its Core Range, Signalling Fresh Era for Smart Snacking
Justine's Cookies new packaging
The redesign spans nine popular SKUs, including Justine's original Protein Cookies and the fast-growing Low Carb Crunch line. With a cleaner, more contemporary design, the new look reflects Justine's evolution from niche favourite to a trusted choice for everyday health-conscious snackers.
What's New?
Vibrant Shelf Presence: Simplified, bold colour palettes and stronger branding improve shelf impact and help shoppers quickly identify their favourite product lines.
Clearer Nutritional Info: Key benefits like high protein, low carbs, and no added sugar are now front and center.
Fresh Messaging: "Guilt-free" messaging has been retired. In its place? Empowering, everyday "Just" moments, like "Just after the gym" or "Just because you deserve it."
Better Functionality: All core cookies now feature upgraded packaging for improved freshness and consistency across the range.
The refreshed products are available now at justinescookies.com, with rollout across supermarkets and independent retailers in New Zealand and Australia coming soon.
Justine's Cookies
Unit e/2 Centennial Highway, Ngauranga
New Zealand
Contact: Georgia Fenwick (Marketing Manager)
Phone: +62223621355
email: georgia@justinescookies.com
About Justine's Cookies: Founded in 2005 by Justine Muollo, Justine's Cookies offers delicious, diet-inclusive snacks crafted in New Zealand. Proudly high-protein, ultra-low carb, and gluten-free, Justine's products are made for real people with real goals-and no desire to compromise on taste.
To learn more, visit www.justinescookies.com or follow @justinescookie on Instagram
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