Oatmeal Market to Experience Robust Growth, Projected to Reach USD 12.77 Billion by 2032

► Global Oatmeal Market Set to Reach USD 12.77 Billion by 2032, Driven by Health Trends and Regional

The global oatmeal market is poised for significant growth, with projections indicating a rise from USD 6.79 billion in 2024 to USD 12.77 billion by 2032, reflecting a robust CAGR of 8.2% during the forecast period. This surge is attributed to increasing health consciousness, the convenience of ready-to-eat options, and a growing preference for nutritious breakfast choices.

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► Competitive Landscape and Regional Demand

Key players shaping the oatmeal market include The Quaker Oats Company, Nature's Path Foods, Inc., Nestlé S.A., Kellogg NA Co., and General Mills, Inc. These companies are actively engaging in mergers, acquisitions, and product innovations to strengthen their market positions. Notably, B&G Foods Inc. acquired McCann's Irish Oatmeal from TreeHouse Foods, Inc. for USD 32 million, enhancing its product portfolio.

► Regional Insights

◘ United States: Growth and Consolidation

In the United States, the oatmeal market is witnessing steady growth, propelled by a focus on health and wellness. The acquisition of The Quaker Oats Company by PepsiCo in 2001 has been instrumental in expanding product offerings and market reach. Additionally, the 2023 split of Kellogg's into WK Kellogg Co and Kellanova aims to optimize operations and cater to evolving consumer preferences.

◘ Asia Pacific: Opportunities and Trends

The Asia Pacific region is emerging as a lucrative market for oatmeal, with countries like China and India leading the charge. In 2015, PepsiCo Inc. expanded its nutritional business by inaugurating a new Quaker Oats manufacturing facility in China, underscoring the region's growth potential. The increasing popularity of oatmeal, coupled with changing lifestyles and a shift towards convenience foods, is driving market expansion.

◘ Middle East and Africa: Trends and Updation

The Middle East and Africa are witnessing a gradual uptick in oatmeal consumption, fueled by growing health awareness and dietary shifts. The proliferation of supermarkets and hypermarkets in the region is enhancing product availability, contributing to market growth.

◘ Europe: Consolidation and Growth

Europe remains a significant player in the oatmeal market, with a strong preference for oatmeal as an affordable and nutritious breakfast option. Companies like Hamlyn's of Scotland and Weetabix Ltd. continue to innovate and expand their product lines to meet consumer demand.

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► Key Recent Developments

Product Innovations:

In February 2024, Marico Limited, an Indian FMCG company, introduced four new gourmet-style flavors in its flavored oats range under the Saffola brand, including Nutty Chocolate, Apple 'n' Almonds, Spicy Mexicana, and Cheesy Italia .

In January 2024, Quaker Oats launched a new Instant Oats product line in India with flavors like Herby Cheese, Masala Magic, and Mixed Berries, catering to the demand for quick and flavorful snack options .

Strategic Expansions:

Above Food Corp.'s acquisition of Only Oats and Culcherd in Canada has allowed the company to establish a significant oat supply chain, enhancing its offerings in the plant-based food sector .

► Market Segmentation: In-Depth Analysis:

◘ by Type

Whole Oat Groats
Steel Cut Oats
Scottish Oats
Regular Rolled Oats
Quick Rolled Oats
Instant Oats
Others

Because of its many benefits, including its high nutritional value, ability to decrease cholesterol and protect LDL cholesterol from damage, ability to improve blood sugar regulation, and provision of vital vitamins and minerals, the instant oats category held the greatest share in 2024.

◘ by Distribution Channel

Hypermarket
Supermarket
Specialty Retailers
Convenience Stores
Independent Retailers
Others

Over the course of the predicted period, a supermarket is expected to experience tremendous expansion. The main reason for the rapid expansion of supermarkets is a rise in the organized retail industry. The supermarket provides a large selection of oatmeal items together with alluring deals and discounts. The worldwide oatmeal market is also anticipated to be driven by the expansion of supermarkets in emerging economies.

◘ by Application

Instant rolled oats
Whole oat grain
Regular oat
Steel- cut oat

For deeper market insights, peruse the summary of the research report:https://www.maximizemarketresearch.com/market-report/global-oatmeal-market/26329/

► Learn about the top players driving innovation in the Market :

1. Quaker Oats Company
2. Nature's Path Foods, Inc.
3. Nestlé S.A
4. Kellogg NA Co.
5. General Mills, Inc.
6. Hamlyn's Of Scotland
7. World Finer Foods
8. Weetabix Ltd.
9. Cargill
10.Incorporated
11.Bagrry's India Ltd
12.Attune Foods
13.Avena Food
14.Blue Lake Milling
15.Bob's Red Mill Natural Foods
16.Dr. McDougall's Right Foods
17.POST CONSUMER BRANDS
18.Richardson International
19.Sturm Foods
20.Think Thin
21.Tortofood.com
22.Bagrry's India Ltd.

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