Press release
Elder Care Services Market to Exceed USD 2.5 Billion by 2031, Driven by Aging Population - Persistence Market Research
The global elder care services market is witnessing a period of transformational growth fueled by the rapid aging of the global population, significant technological integration, and rising awareness about comprehensive care solutions. As per industry analysis, the market size is expected to more than double from its valuation of USD 1.23 billion in 2021 to approximately USD 2.56 billion by the end of 2031, growing at a CAGR of 7.6% over the forecast period.Expanding Horizons: A Demographic Imperative
According to data from the World Health Organization, the global population aged 60 years and older is expected to reach 2 billion by 2050-nearly doubling its share in the global demographic mix from 12% in 2015 to 22%. This seismic demographic shift is creating an urgent need for tailored elder care services ranging from in-home nursing to institutional and community-based care.
This demographic pressure is not limited to developed economies. In fact, by 2050, nearly 80% of elderly individuals are expected to reside in low- and middle-income countries, reshaping the care delivery landscape and pushing providers to adapt to varied socioeconomic contexts.
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Market Drivers: The Engines of Expansion
1. Public Sector Participation:
Public expenditure currently contributes to over 65% of the global elder care services market share. Government-backed programs across regions-especially in Europe, North America, and parts of Asia-Pacific-are acting as catalysts for elder care development. Policies promoting health subsidies, caregiver training, and infrastructure development are strengthening market foundations.
2. Institutional Care Dominance:
Institutional care services hold the lion's share of the market, currently accounting for over 70% of revenue. These facilities typically provide round-the-clock supervision, medical support, and structured lifestyle management, making them a preferred option for families and health systems alike.
3. Technological Innovations:
The sector is being reshaped by digital health technologies. AI-powered applications, remote monitoring systems, medication tracking software, and wearable devices are becoming standard features in care delivery. This tech integration is particularly vital for home-based and remote care, where it helps reduce hospital readmissions and enables preventive health monitoring.
4. Increased Awareness & Changing Family Structures:
Rising awareness about senior health and wellness, along with the growing number of nuclear families and dual-income households, is driving demand for elder care services. Urban migration and lifestyle changes are pushing families to seek reliable external support systems for elder family members.
Challenges Restraining Market Growth
1. Low Profit Margins:
Despite rising demand, elder care remains a low-margin business. High operational costs, stringent care standards, and limited reimbursement from insurance and government programs compress profitability. Many providers are now exploring premium care segments and diversified services to counterbalance these pressures.
2. Skilled Workforce Shortage:
One of the sector's most pressing challenges is the dearth of trained geriatric care professionals. Many emerging and low-income economies are struggling to attract and retain caregivers, often due to limited training infrastructure and lower wages.
3. Infrastructure Gaps:
In several countries, particularly in developing regions, a lack of elder care infrastructure-including well-equipped facilities, integrated healthcare systems, and transportation-limits market penetration. Investment is needed to address these disparities and enable inclusive growth.
Regional Market Insights
North America
North America, particularly the United States, remains a dominant force in the global elder care market. The U.S. alone contributes over 92% of the region's market share, thanks to a high proportion of elderly individuals, advanced healthcare infrastructure, and supportive Medicaid programs covering over 7 million low-income seniors.
Europe
Europe leads the market in terms of revenue share, driven by government-funded elder care models, rising life expectancy, and widespread adoption of digital health tools. The UK, in particular, stands out for its progressive community-based care services and expansion in retirement housing infrastructure.
Asia-Pacific
This region is set for the fastest growth in the coming decade, with countries like China and India emerging as hotspots. Increasing life expectancy, government initiatives, and rapidly urbanizing populations are creating a conducive environment for elder care innovations. India's elder care sector, supported by rising healthcare investment and public-private partnerships, is anticipated to grow at a CAGR exceeding 11%.
Recent Developments & Strategic Moves
Korian Group announced the certification of 27% of its European elder care facilities, reinforcing its leadership in high-standard institutional care.
Econ Healthcare Group opened the Chongqing Nursing Home in Singapore, featuring smart care systems and telehealth integration.
Home Instead Senior Care collaborated with GrandPad to introduce remote care platforms for aging-in-place services in rural communities.
Benesse Style Care Co. launched a 24/7 full-service nursing home in Japan, catering to the country's fast-growing elderly demographic.
NMC ProVita expanded its post-acute and home-based care services in Al Ain, providing a full suite of rehabilitation and long-term care.
These developments reflect the market's pivot toward integrated and patient-centric care systems supported by technology and global expertise.
Key Players in the Market
The elder care services market features a mix of global giants and regional leaders. Notable players include:
Korian Group
Econ Healthcare Group
Home Instead, Inc.
Benesse Style Care Co. Ltd.
Nichiigakkan Co. Ltd.
United Medicare Pte Ltd.
India Home Health Care
Orange Valley Healthcare
Samvedna Senior Care
ApnaCare India Pvt Ltd.
St. Luke's ElderCare Ltd.
Cascade Healthcare
Living Assistance Services LLC
These companies are leveraging acquisitions, strategic partnerships, and innovation to expand their geographical footprint and service offerings.
Opportunities on the Horizon
The future of elder care is increasingly shaped by:
Retirement Communities: Independent living with on-site medical and wellness services is gaining popularity, especially in the U.S. and Australia.
Home-Based Care Models: Pay-per-use services, home nursing, and teleconsultation are becoming mainstream as families prioritize cost-effective, in-home solutions.
Government Support: Subsidies in markets like Australia, where 70-85% of aged care costs are reimbursed, are spurring service provider growth and diversification.
As global fertility rates decline-especially in countries like the U.S.-the economic burden on working-age populations to support retirees will continue to rise. This further amplifies the importance of scalable and sustainable elder care models.
Conclusion
The elder care services market is at an inflection point. While challenges remain-particularly around profitability and staffing-massive demographic changes and technology adoption are opening new growth avenues. Public and private sectors must collaborate to ensure the expansion of high-quality, affordable, and accessible elder care services worldwide.
With a clear trajectory toward nearly doubling in size by 2031, the market represents both a societal necessity and a strategic investment opportunity for stakeholders across the healthcare and services spectrum.
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At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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