Press release
North America Electric Lawn Mower Market to Hit USD 6.11 Billion by 2025, Poised to Grow at 6.7% CAGR
The North America electric lawn mower market closed 2024 at USD 5.73 billion, a turning point year of change fueled by policy, product development, and consumer movement toward sustainable landscaping options. The year saw municipalities mounting pressure on emissions-intensive equipment, which caused both home and business consumers to turn towards battery-powered models.
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Market Dynamics and Growth Drivers
Several factors contribute to the robust growth of the electric lawn mower market in North America:
Environmental Regulations and Sustainability Initiatives: Governments across North America are implementing stringent regulations to curb emissions from gas-powered equipment. For instance, California has enacted laws to phase out gas-powered lawn care equipment, promoting the adoption of electric alternatives . These policies are accelerating the shift towards eco-friendly lawn maintenance solutions.Technological Advancements: The integration of smart technologies, such as GPS, artificial intelligence (AI), and Internet of Things (IoT), is transforming electric lawn mowers into intelligent devices. Features like automated mowing paths, obstacle detection, and remote operation enhance user convenience and efficiency . Consumer Preferences for Quiet and Low-Maintenance Equipment: Electric lawn mowers offer quieter operation and require less maintenance compared to their gas-powered counterparts. This appeals to consumers seeking hassle-free and noise-reduced lawn care solutions, particularly in suburban areas
Rising Demand in Residential and Commercial Sectors: The increasing popularity of gardening, landscaping, and backyard beautification activities is driving demand for electric lawn mowers in both residential and commercial sectors. Professional landscaping services are also adopting electric mowers to meet client demands for sustainable practices .
Product Segmentation and Market Trends
The electric lawn mower market comprises various product types, each catering to specific consumer needs:
Walk-Behind Mowers: Accounting for over 58% of the market share in 2022, walk-behind mowers are favored for their affordability, ease of use, and suitability for small to medium-sized lawns .
Ride-On Mowers: These mowers are gaining traction among consumers with larger lawns, offering comfort and efficiency. The ride-on segment is expected to witness considerable growth due to increasing awareness of environmental sustainability . Robotic Mowers: Representing a significant portion of the market, robotic mowers are equipped with advanced features like AI and GPS, enabling autonomous operation. Their popularity is rising among tech-savvy consumers seeking convenience and precision in lawn maintenance .
Regional Insights
The United States dominates the North American electric lawn mower market, holding approximately 65.5% of the market share in 2021 . Factors contributing to this dominance include:
Urbanization and Suburban Growth: The expansion of suburban areas with larger lawns increases the demand for efficient lawn care equipment.
Environmental Awareness: Growing concerns about air and noise pollution drive consumers towards electric mowers..
Technological Adoption: High consumer acceptance of innovative technologies facilitates the penetration of smart electric mowers.
Canada is also witnessing significant growth in the electric lawn mower market, with a projected CAGR of 4.7% from 2024 to 2032 . The country's focus on environmental sustainability and the adoption of smart gardening equipment contribute to this upward trend.
Challenges and Opportunities
Despite the positive outlook, the market faces certain challenges:
High Initial Costs: Electric mowers, particularly robotic and ride-on models, have higher upfront costs compared to traditional gas-powered mowers. This may deter budget-conscious consumers and small landscaping businesses . Battery Limitations: Although advancements in battery technology are improving performance, concerns about battery life and charging times persist.
However, these challenges present opportunities for innovation and market expansion:
Technological Innovations: Continued research and development can lead to more efficient, cost-effective, and user-friendly electric mowers.
Government Incentives: Subsidies and incentives for eco-friendly equipment can encourage adoption among consumers and businesses.
Customization and Diversification: Offering a range of products tailored to different consumer needs and preferences can capture a broader market segment.
Competitive Landscape
Key players in the North American electric lawn mower market are focusing on strategic partnerships, product innovation, and technological integration to strengthen their market position. Notable developments include:
Deere & Company and EGO Partnership: In June 2023, Deere & Company collaborated with EGO to expand its product offerings by featuring EGO's battery-powered lawn mowers, combining EGO's battery technology with John Deere's engineering expertise .
Bosch's Robotic Mower Launch: Bosch introduced the Indego S+ robotic lawn mower, which can be managed remotely via a smartphone app or voice control using Amazon Alexa .
These initiatives reflect the industry's commitment to innovation and meeting evolving consumer demands.
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Future Outlook
The North American electric lawn mower market is set for continued growth, driven by environmental concerns, technological advancements, and changing consumer preferences. As manufacturers focus on developing efficient,
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