Innovative packaging for confectionery - making a lasting impression at the ProSweets 2017 with SuperThin, Waxed Paper or Paper Look packaging from Schur Flexibles.

Baden, 13 December 2016 – The Schur Flexibles Group is headquartered in Baden/Austria and has a further 13 locations throughout Europe. The company specialises in modern packaging technologies. Schur Flexibles manufactures and markets high quality flexible solutions that offer the confectionery industry a wide choice of innovative materials and processes.

At the ProSweets, which takes place from 29 January to 1 February 2017 in Cologne, the group of companies will be exhibiting ground-breaking packaging solutions and innovative production systems that make impulse-buy products such as confectionery, which have to appeal to consumers at first sight, truly eye-catching. When it comes to the decision to purchase, the way a product looks is important. However, whether the packaging is pleasant to touch is also increasingly becoming a decisive factor. Besides this, consumers are attracted by products that are packaged in a way that promises sustainability or suggests a return to traditional materials.
With regard to these aspects, Schur Flexibles will be presenting a wide choice of modern alternatives at Stand H 018 in Hall 10.1. This year's trade fair display focuses on super thin materials, waxed paper solutions and laminates with an innovative paper look, for example.

SuperThin – extremely thin, extremely light, extremely economical
The extremely thin aluminium and film solutions in the SuperThin range lead to considerable savings in terms of material use – and therefore to increased sustainability: packaging one kilogramme of sweets in SuperThin uses up to 30% less packaging material. It is cost-efficient, reduces the carbon footprint and lowers potential packaging taxes. Using these extremely thin materials means profiting from a lower packaging weight and more metres of film per kilogramme: one roll of SuperThin material results in up to 30% less material use – thus each third roll change is obsolete.
The products in the SuperThin range are extremely thin yet boast a good machineability and also very tear-resistant. In the aluminium area, these now include metallic films between 3 and 19µm that perfectly withstand folding or turning. They are ideal for packaging chocolate tablets, individual chocolates or hollow chocolate figures, for example. The reverse printing process used creates flawless results and also guarantees maximum food safety as the ink is fully coated by layers of aluminium that prevent it from touching the product.

Waxed Paper range – sticky sweets, packaged as if they were homemade
Waxed paper packaging solutions are another highlight of the Schur Flexibles display at the ProSweets 2017. They add a trendy homemade look to sweets and feel surprisingly soft and pleasant to touch.
The Schur Flexibles Waxed Paper solutions are based on a technology that uses natural, untreated wax to coat the paper, which is more biodegradable than paraffin-based solutions, for example. The base waxes can also be modified with polymers and additives to increase the shine of the paper's surface and to optimise its sealability. The material's special wood fibre composites and various surface sealants make it possible to refine the papers further. Sweet packaging made from Schur Flexibles wax-coated materials is easy to open and reseal and can also be printed on with up to 8 colours without any difficulties.

The paper surface is particularly hard-wearing and does not scratch. Flawlessly packaged candy drops & co. are a highlight on the sweet shelves. For example, the Schur Flexibles Waxed paper range is perfect for packaging sticky sweets as the waxed paper makes them easy to take out of the pack.

Paper Look – a paper look and feel add sophistication to film solutions
Paper Look packaging – meaning packaging films that feel and also look like paper – are a real trend in the industry. Consumers are attracted by products with packaging that looks like "real paper".
The Schur Flexibles Paper Look range includes two or three layered paper-laminates. Various very different materials are combined by means of a solvent-free technique. This makes it possible to manufacture customised packaging that looks and feels like paper for a specific product. At the same time, it fully meets all of the requirements with regard to barrier, gloss, durability and sealing properties and therefore protects the product perfectly. The Schur Flexibles Paper Look solutions are easy to process and can be HD flexo-printed with up to 10 colours – which creates a really eye-catching display at retail.

The Schur Flexibles Group at the ProSweets 2016 in Cologne, Hall 10.1, Stand H 018.

About the Schur Flexibles Group
The Schur Flexibles Group with its headquarter in Baden near Vienna and around 1,350 employees has specialized in innovative, high quality and made-to-measure high-barrier packaging solutions for the food, tobacco and pharmaceutical industries. With its integrated chain of added value, from extrusion via print and laminating to extensive bag-making, the Group, which was founded in 2012, recorded an overall turnover of 400 million euros. Schur Flexibles encompasses 13 companies with 13 production plants in Germany, Finland, Denmark, the Netherlands, Poland, Slovakia, Greece and Russia, all of them highly specialized and each of them enjoying technology-leadership status in its own field. This centre-of-excellence concept makes the Group an attractive and expert partner for client companies in selected branches.

Casa Blanca Communication GmbH & Co. KG
Claudia Diedrichsen
Mühlenberger Weg 61
22587 Hamburg, Germany
Phone: +49 (0)40 47 11 001-75
Fax: + 49 (0)40 47 11 001-80
Email: diedrichsen@c-b-c.de
Internet: www.c-b-c.de

This release was published on openPR.