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GREENLITE GIVEAWAY LIGHTS UP MICROSOFT CAFES

03-13-2008 09:36 PM CET | Energy & Environment

Press release from: Greenlite Lighting Corporation

/ PR Agency: The Miller Group
February 28th -Thursday, Greenlite Lighting Corporation will give away 32,000 Compact Fluorescent Light (CFL) bulbs to Microsoft employees on the company’s Redmond Campus. The giveaway will take place at various Microsoft Cafes. Huge boxes of the environmentally progressive CFLs have already been delivered in anticipation of employees lining up for the energy-saving bulbs.

The “Greenlite” giveaway is the brainchild of Microsoft managers Rafferty Lengle and Josh Henretig. Lengle and Henretig have been meeting regularly to brainstorm entrepreneurial ideas and industry innovations for several years. They had both been reading about CFLs and immediately recognized how getting a large group to switch a few CFLs for their old incandescent bulbs would pack a significant earth-saving punch.

“People can get behind CFLs because they are a simple solution whose benefits impact not only the environment, but people’s wallets as well. My hope is that we demystify the CFL so people can let those benefits sink in,” said Henretig.

“Who doesn’t want to save on their electric bill and decrease their carbon footprint? It starts with a four pack of CFLs, but we don’t want people to stop there; we want this event to serve as a catalyst to replace as many incandescent bulbs with CFLs as possible. When you think about entire households making the switch..the benefits are mind blowing,” said Lengle.

According to the Environmental Protection Agency (EPA), one CFL can save the world more than 450 pounds of emissions from a power plant over its lifetime.

Lengle and Henretig networked within Microsoft to see if staging a CFL giveaway on campus would be possible. With Microsoft providing the venue, the Microsoft managers reached out to Greenlite Lighting Corporation’s Director of Sales Tom Cohen, who enthusiastically agreed to supply the bulbs. The group partnered with Puget Sound Energy, and Snohomish County PUD to stage a mass dispersal of four packs of CFLs.

“Josh and Rafferty possess entrepreneurial spirit with an environmental conscience. My mission and my company’s mission have always extended beyond selling a product. Greenlite wants to raise public awareness about reducing global emissions and how CFLs can play a role in that. We can save the earth and some money too…one bulb at a time,” said Greenlite CEO and President Nina Gupta.

The Miller Group
1516 S. Bundy Drive Suite 200
Los Angeles, CA 90025
Renee Miller
renee@millergroup.net
phone: (310) 442-0101

The Miller Group is an award-winning full-service agency that offers a full array of services, including general market and multi-cultural advertising, branding and positioning, retail and co-op advertising, interactive, guerrilla and viral marketing, media planning, research and public relations. The agency also possesses a unique niche in direct mail, direct/database marketing, traffic building promotions and events.
Founded in 1990, The Miller Group has offices in Los Angeles and Dallas. Throughout its history, The Miller Group has received numerous honors and most recently was named one of the fastest growing businesses in Southern California by the Los Angeles Business Journal. The agency is also recognized as one of the top woman-owned businesses in California.

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