US Nutritional Supplements Market Size, Share, Growth Factors, Trends and Forecast 2024-2030

MMR has recently released a report titled "US Nutritional Supplements Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2030." The study provides a detailed analysis, including the global US Nutritional Supplements Market share, size, growth, trends, and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

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US Nutritional Supplements Market was valued at USD 170.12 Bn in 2023 and is expected to grow at 7.92% CAGR from 2024 to 2030, reaching USD 290.20 Bn by 2030.

Drivers of the US Nutritional Supplements Market

Health and Wellness Trends

Supplements containing plant-based components, including omega-3s generated from algae, are becoming more and more popular among vegan and eco-conscious customers. In response, companies are using ethical production methods and securing certifications such as Fairtrade and USDA Organic in an effort to gain the trust of consumers. Nutritional therapies are increasingly more successful since consumers may obtain individualized advice based on their own genetic profiles, health objectives, and lifestyles.

Aging Population

Consumers may get tailored advice based on their own genetic profiles, health objectives, and lifestyles, which increases the efficacy of dietary treatments. The need for supplements that treat age-related health issues is rising as the number of people 65 and older continues to climb; estimates suggest that by 2040, there will be 80 million members of this group. Clean-label and organic goods are becoming more and more popular among elderly consumers who value natural supplements without additives.

US Nutritional Supplements Market Segmentation

By Product: Sports nutrition products are intended to promote physical health, recuperation, and athletic performance. They include Sports Food, Sports Drinks, Sports Supplements, and Fat Burners. Dietary supplements are frequently utilized to support a variety of health functions and correct nutritional gaps in the diet. They include Vitamins, Minerals, Enzymes, and Conjugated Linoleic Acids (CLA). Functional foods go beyond basic nutrition and provide additional health benefits. Functional foods offer extra health advantages over and above basic nutrition. They include Probiotics and Omega-3. Other kinds of supplements include Green Tea, Fiber, Protein, and Green Coffee.

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US Nutritional Supplements Market Regional Analysis

United States: The West Coast area of the United States, which includes states like California, Washington, and Oregon, is the nutritional supplements market. States like California, New York, and Texas are major players in the US market for nutritional supplements because of their sizable, health-conscious populations and metropolitan areas where lifestyle-related health problems are more common. Key players such as Amway Corporation, Herbalife Nutrition Ltd., GNC Holdings, Inc., Abbott Laboratories, and Glanbia PLC dominate the US Nutritional Supplements Market.

US Nutritional Supplements Market Competitive Landscape

Herbalife Nutrition Ltd.: In March 2025, A legally binding memorandum of agreement was signed by Herbalife to purchase all of Pro2col Health LLC and Pruvit Ventures, Inc.'s assets.

Abbott Laboratories: Abbott acquired St. Jude Medical for approximately $25 billion. The acquisition of Alere Inc., an acquisition of $5.8 billion, increased Abbott's diagnostics offerings

Glanbia plc: In April 2024, Flavor Producers, a U.S.-based company, was purchased by Glanbia for $300 million up front, with possible further payments contingent on 2024 success.

Recent Developments:

Oral thin-film supplements are being developed by companies such as Redwood Scientific Technologies. These supplements dissolve under the tongue and are quickly absorbed.
Companies such as OMI are launching peptide-powered hair growth candies that contain unique peptides, biotin, and B vitamins.
Conclusion

The demand for vitamins, minerals, functional foods, and sports nutrition products is rising as consumers look for quick, efficient, and customized ways to promote their general well-being.
Product formulation innovations such as oral thin films, and customized supplements, together with growing distribution methods, particularly e-commerce, are changing the market.
For additional reports on related topics, visit our website:

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