Probiotic Drinks Market Size, Share, Growth Factors, Trends and Forecast 2024-2030

MMR recently released a report titled "Probiotic Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2030." The study provides a detailed analysis, including the global Probiotic Drinks Market share, size, growth, trends, and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

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Probiotic Drinks Market was valued at USD 17.25 Bn in 2023 and is expected to grow at 6% CAGR from 2024 to 2030, reaching USD 25.94 Bn by 2030.

Drivers of the Probiotic Drinks Market

Health Consciousness and Wellness Trends

Consumers are increasingly proactive and knowledgeable about their health, which has led to a rise in the demand for functional foods and drinks that provide real health advantages above and beyond simple nourishment. With growing awareness of the gut-brain link and the need to preserve a healthy microbiome, probiotic drinks are increasingly being viewed as vital parts of a balanced lifestyle rather than merely dietary supplements

Product Innovation and Diversification

Manufacturers are launching organic, dairy-free, and low-sugar probiotic drinks to satisfy consumers concerned about their health. Plant-based probiotic beverages, such as those prepared with almond, soy, oat, or coconut milk, are one significant trend. Probiotic beverages are becoming more popular and pleasurable as brands are branching out beyond standard yogurt or kombucha tastes to include exotic fruit infusions, herbal mixes, and even savory varieties.

Probiotic Drinks Market Segmentation

By Product: Dairy-based probiotic Drinks are popular and widely consumed because they contain up to 61 types of healthy bacteria and yeast. This segment held about 65% of the market share in 2024. The Plant-Based Probiotic Drinks segment experienced growth at a CAGR of 9.1%. This segment includes Drinks produced using coconut, soy, or almond milk that provide dairy-free options.

By Distribution Channel: Offline Channels include Supermarkets and Hypermarkets that dominate the market, accounting for approximately 60% of total probiotic drink sales, Convenience Stores, and Specialty and Health Food Stores. Online Channels, including E-commerce Platforms by the middle of 2023, making up almost 25% of all probiotic drink sales.

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Probiotic Drinks Market Regional Analysis

North America: The North American Probiotic Drinks Market was estimated to be worth $3.29 billion in 2023. In 2023, more than 30% of probiotic drink companies in the US promoted their goods as environmentally friendly or sustainable. In the United States and Canada, almost 40% of customers are willing to spend more for probiotic beverages made with premium, organic components. Key players such as PepsiCo, Danone S.A., and Lifeway Foods dominate the North American market.

Asia-Pacific: The APAC region is anticipated to grow at a CAGR of 10.4% between 2025 and 2032. Over 40% of the world's probiotic drink consumption occurs in APAC, with China, Japan, and India making major contributions. Yili introduced a solid beverage in 2022 that included probiotics and GABA. Key players like Nestle S.A., Danone S.A., and PepsiCo, Inc. dominate the Asian market.

Probiotic Drinks Market Competitive Landscape

Danone S.A.: Danone purchased WhiteWave Foods, acquiring the Silk, So Delicious, and Alpro brands for approximately $ 12 billion. Danone strengthened its position in the North African dairy industry by increasing its ownership of Centrale Laitière, Morocco's top dairy company, to 67%.

Nestlé S.A.: Nestlé acquired The Bountiful Company, a U.S.-based manufacturer of nutritional supplements, for approximately $5.8 billion. Nestle purchased the $950 million food delivery business Freshly in the U.S.

Recent Developments:

Danone's Activa+ blends probiotics with vitamins A and D and zinc to promote immune and intestinal health.
Products like the organic plant-based probiotic smoothies from Kate Farms and Mshrm Oat give customers who are looking for vegan or dairy-free alternatives options.

Conclusion

The Probiotic Drinks Market will keep growing as a result of product variety, advancements, and an emphasis on healthy living.
The industry is also seeing a change toward customized probiotic drinks and eco-friendly packaging due to consumers' increasing desire for individualized health care.

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