Press release
Pet Snacks and Treats Market Growth Driven by Rising Demand for Healthier Ingredients and Sustainable Packaging Across Global Regions
InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the "Global Pet Snacks and Treats Market Size, Share & Trends Analysis Report By Product (Eatable, Chewable), By Pet Type (Dogs, Cats), By Distribution Channel (Supermarkets & Hypermarkets, Pet Specialty Stores, Online), Region, Market Outlook And Industry Analysis 2031"The global pet snacks and treats market is estimated to reach over USD 89.2 billion by 2031, exhibiting a CAGR of 12.2% during the forecast period.
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Pet snacks and treats are specialized food items provided to animals in addition to their regular diet, available in various formats such as biscuits, jerky, chewable sticks, and soft treats to suit a wide range of dietary preferences and nutritional needs. The increasing rate of pet ownership, coupled with the evolving perception of pets as family members, has led to a significant rise in demand for natural, nutritious, and palatable products that support overall animal health and wellness.
Moreover, heightened consumer awareness regarding environmental sustainability has encouraged numerous pet food manufacturers to adopt eco-conscious production methods. The growing influence of social media platforms and pet-focused influencer marketing has further shaped consumer behavior by highlighting the advantages of premium, health-oriented pet snacks. Strengthening emotional connections between pet owners and their animals also continues to drive demand for high-quality, functional treats.
Despite these positive trends, the market faces challenges from stringent regulatory frameworks, which may elevate compliance costs and restrict innovation. Convenience remains a crucial factor for consumers, with busy lifestyles prompting a preference for ready-to-serve pet snacks that combine nutritional benefits with ease of use.
List of Prominent Players in the Pet Snacks and Treats Market:
• Mars, Incorporated
• Nestlé S.A.
• The J.M. Smucker Company
• General Mills Inc.
• Colgate Palmolive Company
• Off-Leash Pet Treats
• Wellness Pet, LLC
• Merrick Pet Care
• Spectrum Brands, Inc.
• VAFO Group a.s.
Market Dynamics
Drivers
The growing demand for pet snacks and treats is influenced by multiple significant factors. The global increase in pet ownership, alongside the evolving perception of pets as integral family members, has amplified consumer attention toward their health and well-being. Rising disposable incomes have further enabled pet owners to allocate higher spending toward premium and specialized treat options. In alignment with the increasing consumer preference for natural, organic, and clean-label products, companies are prioritizing innovation in product development, focusing on healthier and more transparent ingredient formulations. Furthermore, the rapid growth of e-commerce platforms has improved product availability and selection, offering consumers greater convenience and access to a diverse range of pet snacks and treats.
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Challenges
The pet snacks and treats market encounters several critical challenges. Ensuring food safety and complying with stringent regulatory standards are significant hurdles, particularly in emerging markets where inconsistent regulations and disruptions to supply chains, exacerbated by lockdowns and social restrictions, have hindered operations. Concerns regarding pet food safety and the imposition of strict labeling regulations create entry barriers and limit innovation, especially for new market entrants. Economic downturns in developing regions often result in reduced discretionary spending, which negatively affects the demand for premium products. Furthermore, the rising costs of raw materials, particularly those required for high-quality formulations, have increased production expenses, driving up retail prices and potentially dampening consumer demand, thereby restraining overall market growth.
Regional Trends
The North American pet snacks and treats market is anticipated to capture a significant portion of global revenue, with a robust compound annual growth rate (CAGR) projected in the coming years. This growth is primarily driven by the expansion of e-commerce platforms and the increasing number of middle- and upper-income households adopting pets, fueling demand for innovative product offerings. In Europe, the market maintains a considerable share, supported by growing awareness of pet health and well-being, particularly among dog and cat owners. This trend is reflected in the rising preference for premium, customized snacks and treats. Europe's well-developed pet care infrastructure, coupled with a high concentration of pet specialty stores, further bolsters the market's expansion in the region.
Recent Developments:
• In January 2024, VAFO Group, a leading European manufacturer of luxury pet food, finished buying out Dagsmark Petfood, a firm based in Finland. The acquisition of Dagsmark recently enhances VAFO's offering and opens up new avenues for growth into further Nordic markets.With this transaction, Dagsmark gains access to more resources and knowledge to support its continued growth.
• In Feb 2024, Unreasonable Food and Mars announced the start of a three-year collaboration to promote sustainability and Net Zero by 2050. Four key pillars will be the emphasis of the Mars Unreasonable Food partnership: Reimagining Sustainable Packaging, Improving Farmer Livelihood, Changing Food Supply Chains, and Shaping the Future of Food.
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Segmentation of Pet Snacks and Treats Market-
By Product-
• Eatable
• Chewable
By Pet Type-
• Dogs
• Cats
• Others
By Distribution Channel-
• Supermarkets & Hypermarkets
• Pet Specialty Stores
• Online
• Others
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• Southeast Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of the Middle East and Africa
View Overview Report: https://www.insightaceanalytic.com/report/pet-snacks-and-treats-market/2491
About Us:
InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.
Contact us:
InsightAce Analytic Pvt. Ltd.
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