Generator Sales Market Global Industry Analysis Forecast 2016 - 2024

The growing demand for uninterrupted and reliable power is the main factor boosting the sales of generators across the globe, finds Transparency Market Research in a report. Titled “Generator Sales Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024”, the publication finds that rapid industrial growth has also supported this market. Rising investments by large companies and governments toward the development of advanced and upgraded power generators is set to help this market achieve new heights.

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Based on type, the generator sales market can be bifurcated into gas and diesel. On the basis of power rating, the market includes generators above 1000 kVA, 350-1000 kVA, 100-350 kVA, and below kVA. The key application segments of the generator sales market include prime or continuous power, standby, and peak shaving. By end user, the market comprises commercial, industrial, and residential. Based on geography, the market for generator sales includes key regions such as Latin America, North America, Western Europe, Eastern Europe, Asia Pacific, and the Middle East and Africa. The report offers a detailed assessment of each of these segments, highlighting the leading and most rapidly expanding categories. It also includes sharp and actionable insights pertaining to expansion strategies.

Asia Pacific is one of the key markets for generator sales and is primarily fueled by rapid industrialization in developing countries such as India and China. The rising trend of utility companies switching to cleaner power sources is also contributing to the rapid growth of the APAC generator sales market. Brazil and Mexico also offer immense scope for growth as the demand for generators in commercial, residential, and financial sectors increases. The Middle East and Africa is also a lucrative region, the report finds. By end use, the industrial sector accounts for a significant share in the generator sales market as the demand for the same rises in sectors such as automotive, chemicals and petrochemicals, and electrical and electronic goods. Based on type, gas generators comprise a major chunk of the demand as they are cost effective and more environment friendly than diesel generators.

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There are several companies operating in the global generator sales market. These include MTU Onsite Energy (Germany), Mitsubishi Heavy Industries, Ltd. (Japan), Briggs & Stratton Corporation (U.S.), Himoinsa S.L. (Spain), Wacker Neuson (Germany), Caterpillar Inc. (U.S.), Generac Holdings Inc. (U.S.), Yanmar Co. Ltd. (Japan), Cummins Inc. (U.S.), MQ Power Corporation (U.S.), Wartsila Corporation (Finland), Kirloskar Electric Company Ltd. (India), and Kohler Co. (U.S.). The report identifies and evaluates the leading players competing in the market for generator sales and takes into account key factors such as company and business overview, recent development, product portfolio, financial status, and business strategies while profiling them. Analysts have also employed the SWOT analysis model to shed light on the strengths, weaknesses, opportunities, and threats of the prominent vendors.

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