"The Garden of Sisterhood" Comes to Life in Vlisco's New Campaign Featuring Fally Ipupa's "MAYANGA"

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Vlisco, the iconic Dutch textile brand with over a century of influence in African fashion, presents "MAYANGA", the latest music video from Congolese superstar Fally Ipupa. Produced by Vlisco, this project is an extension of the brand's ongoing celebration of fashion, creativity and cultural storytelling.

Launched on March 18th in celebration of Women's Month, Vlisco's latest campaign, "The Garden of Sisterhood", is inspired by the song "MAYANGA" and the beauty that emerges when women come together - each one unique yet bound by an unspoken connection. This collection brings to life intricate floral motifs and soft colour palettes that celebrate the strength and individuality that blossoms through community.

Filmed in Ivory Coast, "MAYANGA" expands the vision of Vlisco's "The Garden of Sisterhood" campaign, uniting music and fashion in a poetic tribute of self-expression, cultural pride, and unity.

A voice that transcends borders, Fally Ipupa brings his signature combination of soulful rumba and contemporary sound, crafting an anthem for the Vlisco Woman. In collaboration with renowned Ivorian fashion designer Loza Maleombho and Nigerian director and multidisciplinary artist Daniel Obasi, "MAYANGA" embodies the spirit of community, illustrating how collective spaces - physical, emotional, and symbolic - empower women to thrive. From Maleombho's generation-spanning silhouettes to Obasi's striking storytelling and Ipupa's musical artistry, every element of the music video represents the essence of "The Garden of Sisterhood".

"Collaborating with Vlisco has been a beautiful experience. They understood my vision of working with talented artists and honoring the beautiful women who wear Vlisco fabrics. By creating exclusive designs for me and for the remarkable women in the cast, Vlisco really brought our artistic vision to life, harmoniously fusing music and fashion." - Fally Ipupa

''It's been an honor to collaborate with Fally Ipupa and the creative team behind the 'Garden of Sisterhood' campaign. His song 'MAYANGA' perfectly reflects our admiration for the women who shaped us, inspire us, and mean so much to us. For us, it's not just about fashion; it's about the stories told through our beautiful prints. And I believe the best stories are always told together.'' - Marlou van Engelen, Creative Director

The collection is now available in select stores and online at http://vlisco.com.

For press inquiries, interviews, and high-resolution images, please contact: contact@annatourepr.com

Follow the conversation on social media: @vlisco [https://www.instagram.com/vlisco/]

Video: https://www.youtube.com/embed/XI5jYXheC4M

About Vlisco

Founded in 1846 in the Netherlands, Vlisco has been designing and manufacturing unique printed fabrics, made with time-honored methods and quality materials originally derived from Indonesian wax-based batik. Vlisco's heritage and design signature is a multicultural symbiosis of beauty and craftsmanship, where each print has its own distinctive identity. For almost 200 years, Vlisco has created over 350,000 original textile designs and color variances. Many of these designs have become cultural treasures, adopted and embraced by African women; and honored with names and meanings by the wholesale partners in West and Central Africa. Within this world of heritage, craftsmanship, design, and storytelling, Vlisco's fabrics form the starting point of fashion, creativity and bold self-expression, where every final piece, is one of a kind.

Image: https://www.globalnewslines.com/uploads/2025/04/33900bc5b3e333b727a136f532db8fdd.jpg

Photoshoot Team Credits:

Creative Director and Producer: Daniel Obasi, Production Coordinator: Oma Amagwara, Fashion Designer: Loza Maleombho, Stylist: Kader Diaby, Hair Direction: Yua Hair, Hair Stylist: Marie-Celine Agossa, Makeup Artist: Lydia Ashitey
Media Contact
Company Name: Vlisco
Contact Person: Anna Toure
Email: Send Email [http://www.universalpressrelease.com/?pr=the-garden-of-sisterhood-comes-to-life-in-vliscos-new-campaign-featuring-fally-ipupas-mayanga]
Country: Netherlands
Website: https://www.vlisco.com

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This release was published on openPR.