Press release
Changing the Cycle: How my mimi is Leading the Way in Sustainable Period Care

Sustainable, comfy, and empowering - my mimi's menstrual disc is changing the way you do period care.
educating and empowering through period care
At the core of my mimi's (https://mymimi.com.au) mission is the belief that period products should do more than function - they should empower. That's why my mimi has prioritised educational content alongside product development, supporting customers with honest, accessible information about menstrual health.
Whether it's via helpful blog posts, expert collaborations, or engaging social media content, the brand encourages users to learn about their bodies and feel confident choosing reusable period care. my mimi is not just a product - it's a trusted guide in the journey toward body literacy and environmental responsibility.
designed with sustainability in mind
The my mimi menstrual disc is made from 100% medical-grade silicone and is built to last up to five years. This long-lasting, reusable design helps reduce the thousands of disposable products that typically end up in landfill over a menstruating lifetime.
Switching to a menstrual disc (https://mymimi.com.au) is a simple yet impactful way to support both personal health and the planet. By choosing a sustainable option, users significantly cut back on waste while enjoying long wear time, mess-free intimacy, and a comfortable fit.
breaking down taboos, building inclusivity
For too long, menstrual care has been a silent, private matter. my mimi is challenging that by creating open, inclusive conversations and making reusable products more accessible to everyone. Its menstrual disc is designed for comfort and ease of use, with two sizes and a loop tab for easy removal - perfect for first-timers and seasoned users alike.
The brand is also committed to welcoming all menstruators into the conversation, regardless of experience or background. It's about feeling informed, supported, and seen.
a growing community of changemakers
With a loyal customer base and glowing reviews, my mimi (https://mymimi.com.au) has built more than a brand - it's created a community. Customers frequently share how the menstrual disc has transformed their experience, often saying they'll never go back to traditional products.
Through ongoing education, innovation, and connection, my mimi continues to lead the way in reshaping period care - one cycle at a time.
For more, visit my mimi
(https://mymimi.com.au)
my mimi
124 Bourke Rd
East Malvern VIC 3145
Media: Kate Newbury
my mimi is an Australian period care brand on a mission to make periods more sustainable, comfortable, and empowering. Best known for its reusable menstrual disc, my mimi combines innovative design with medical-grade materials to create a user-friendly product that lasts up to five years. With a strong focus on education and inclusivity, my mimi is helping people feel confident in their cycle care choices-while also reducing waste and supporting a healthier planet.
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