Gro.X Redefines EdTech UX with Award-Winning Design for PrepAI

Gro.X has earned a Davey Award for transforming PrepAI's website with a design that showcases how AI streamlines test creation for educators. The redesign highlights PrepAI's impressive results-79% faster test creation and 23% better student performance-while addressing concerns about AI governance and data security. Through strategic UI/UX and conversion optimization, Gro.X demonstrates its expertise in helping B2B SaaS companies turn their websites into effective customer acquisition tools.

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Gro.X's strategic web design and optimization elevate PrepAI's digital presence, winning a prestigious Davey Award.

In an era where digital experience defines user engagement, Gro.X, a leader in B2B web design and conversion optimization, has successfully transformed the online presence of PrepAI, an artificial intelligence (AI)-powered test generation platform developed by The Bertrand Education Group, a portfolio company of NewtekOne (Nasdaq: NEWT).

Gro.X's expertise in designing intuitive, high-converting websites for B2B SaaS (Software-as-a-Service) companies has been instrumental in enhancing PrepAI's product page, effectively communicating the platform's AI-driven assessment capabilities and business impact.

Bringing AI-Powered Assessments to the Forefront

PrepAI revolutionizes test creation by leveraging artificial intelligence, machine learning, and natural language processing to generate high-quality, bias-free assessments. Educators, trainers, designers of instructional materials, and hiring teams benefit from its automated question generation, which supports multiple Q&A formats all aligned with Bloom's Taxonomy.

By integrating AI, PrepAI achieves:

- 79% reduction in test creation time

- 23% improvement in student performance during final exams

Gro.X's challenge was to translate these powerful benefits into a compelling, conversion-optimized web experience.

Optimizing for Engagement & Conversion

With expertise in B2B SaaS buyer behavior, Gro.X redesigned the PrepAI product page to emphasize:

- Clear Value Propositions - Highlighting efficiency gains, AI governance, and educational impact.

- Visual Storytelling - Using engaging UI/UX to simplify complex AI-driven functionalities.

- Data Security & AI Governance - Addressing key concerns for EdTech decision-makers.

- Conversion Rate Optimization (CRO) - Implementing A/B testing to maximize lead generation.

The result? A seamless, high-converting user experience that effectively conveys PrepAI's mission and capabilities.

In October 2024, the project received the Davey Award for Websites - Silver Award in the Education Category, establishing Gro.X as a market leader in B2B SaaS web design and optimization.

Driving Growth for B2B SaaS (Software-as-a-Service)

Gro.X continues to set new benchmarks in website design and conversion rate optimization for B2B companies, especially in SaaS. By combining strategic UX/UI design with data-driven CRO, Gro.X helps businesses convert their websites into powerful customer acquisition engines.

For companies looking to enhance their online presence and drive measurable growth, Gro.X remains the go-to partner in the industry.
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Website: https://www.groxweb.com/

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