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Instant Pot Industry Set for 7.8% CAGR Growth, Doubling Market Value by 2031 - Analysis by TMR

04-10-2025 06:44 AM CET | Consumer Goods & Retail

Press release from: Transparency Market Research

instant pot market

instant pot market

The instant pot, a revolutionary kitchen appliance that combines multiple cooking functionalities-such as pressure cooking, slow cooking, sautéing, and steaming-has transformed the home cooking experience. Increasing urbanization, busy lifestyles, and the growing preference for homemade, healthy meals are key factors driving the demand. The appliance's ability to save time and energy, coupled with consistent results, has positioned it as a household essential, especially in North America and Asia-Pacific.

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Market Size and Growth

The market's valuation at US$ 4.7 billion in 2022 reflects its solid foundation and widespread consumer acceptance. Forecasts indicate the market will nearly double by 2031, with a robust CAGR of 7.8%. This growth is primarily attributed to technological innovations, increased consumer awareness of energy-efficient appliances, and rising disposable incomes globally. The ease of use and versatility of instant pots continue to drive sales both online and through traditional retail channels.

Market Segmentation

The global instant pot market can be segmented based on product type, distribution channel, capacity, and end user.

By product type, the market includes basic, Wi-Fi-enabled, and advanced multi-functional models. Wi-Fi-enabled instant pots are gaining traction as smart kitchen solutions become more integrated into the Internet of Things (IoT).

By distribution channel, online retail dominates due to ease of access and attractive discounts, while offline retail still plays a significant role in emerging economies.

By capacity, 6-quart models remain the most popular due to their versatility for mid-sized families.

By end user, residential users account for the majority of demand, although the commercial sector-especially small food service providers-is an emerging segment.

Regional Analysis

North America leads the global instant pot market, largely due to the widespread adoption of smart home appliances and a strong presence of leading brands such as Instant Brands Inc. and National Presto Industries.

Asia-Pacific is expected to witness the fastest growth during the forecast period, driven by increasing urban population, rising middle-class income, and expanding e-commerce infrastructure. Countries like China and India are experiencing a surge in demand for smart cooking appliances due to changing dietary habits and rapid technological adoption.

Europe also shows steady growth, with consumers leaning towards sustainable and energy-efficient home appliances, and growing demand from countries like Germany, the UK, and France.

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Market Drivers and Challenges

Key drivers of market growth include increasing consumer awareness of healthy eating, time-efficient cooking solutions, and the multifunctionality of instant pots. Furthermore, the growing popularity of culinary content on social media platforms has amplified interest in smart kitchen gadgets, pushing consumers toward innovative appliances.

Challenges persist in the form of high initial cost for premium models and limited awareness in certain rural regions. Additionally, traditional cookware's entrenched presence and consumer hesitation toward new technology may slow penetration in older demographics or low-tech households.

Market Trends

Major trends shaping the market include the integration of smart technology and voice control, enabling users to operate their instant pots remotely. Eco-friendly materials and energy-efficient designs are also gaining popularity as sustainability becomes a more influential purchase criterion. The rise of customizable cooking presets and health-focused meal planning apps is helping manufacturers differentiate their offerings and cater to health-conscious consumers.

Competitive Landscape

The market is highly competitive, with key players investing heavily in product development, brand positioning, and global expansion.

Prominent names include:

Instant Brands Inc. - The pioneer and leader in the instant pot category, known for its constant innovation.
Arovast Corporation and Gourmia, Inc. - Offering technologically advanced and user-friendly appliances.
Breville Group Limited, Fagor Professional, and Midea Group - Focused on global expansion and strategic partnerships.
Tayama Appliance Inc., Tristar Products, Inc., and Wonderchef Home Appliances Pvt. Ltd. - Catering to niche markets and price-sensitive consumers.

These companies are continually enhancing their product lines to cater to evolving consumer needs and strengthen their foothold in the global market.

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Future Outlook

Looking ahead, the instant pot market is poised for significant evolution. Advancements in AI integration, enhanced safety features, and compatibility with digital assistants like Alexa and Google Assistant will likely redefine consumer expectations. Companies that can offer seamless connectivity, personalized cooking experiences, and eco-conscious solutions will hold a competitive edge. The market's future will be shaped by the fusion of smart technology with culinary innovation.

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About Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

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Transparency Market Research Inc.
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Tel: +1-518-618-1030
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Website: https://www.transparencymarketresearch.com
Email: sales@transparencymarketresearch.com

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