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Hairstyling Products Industry Poised to Reach $42.13 Billion by 2032, Growing at 5.3% CAGR

04-10-2025 05:41 AM CET | Consumer Goods & Retail

Press release from: Polaris Market Research & Consulting

Hairstyling Products Industry Poised to Reach $42.13 Billion

Hairstyling Products Market
With a 2023 valuation of USD 26.48 billion, the hairstyling products market is expected to reach a value of USD 42.13 billion by 2032 from USD 27.85 billion in 2024. It is projected to exhibit a CAGR of 5.3% over the forecast period.

Market Explanation
Hairstyling products such as gels (for strong hold and shine), mousses (Adds volume and body to hair), serums (Provide shine and manage frizz), and sprays (for setting hairstyles in place) help shape, define, and enhance hairstyles, offering benefits ranging from hold and volume to shine frizz control, and even heat protection. Their significance lies in their ability to facilitate various hairstyles, trends, and personal expression. Hairstyling products play a role in shaping hair trends and fashion, with new products and techniques constantly emerging.

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Emerging Market Trends
• In recent times, consumers have become more aware of their appearance, resulting in a rising demand for hair styling products market.

• Ongoing product innovation and targeted marketing initiatives by key players are fueling market growth.

• The quick global adoption of various hairstyling products, such as gels and mousse, is anticipated to boost demand in the market.

• Enhancing innovation and product creation in hairdos alongside major shifts in global fashion trends.

Competitive Market Environment
The hairstyling products market showcases a vibrant and competitive environment characterized by numerous major participants striving for market leadership. A few of such players are:
• Procter & Gamble
• L'Oréal Groupe
• Revlon, Inc.
• Kao Corporation
• Unilever
• Shiseido Company, Limited
• Henkel AG & Co. KGaA
• Mandom Corporation
• Amorepacific
• Flora and Curl

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Region-Wise Analysis
• North America
o Product Outlook
 Hair Spray
 Pomade
 Hair Gel
 Hair Mousse
 Hair Wax
 Others
o Distribution channel Outlook
 Specialty Stores
 Hypermarkets & Supermarkets
 Convenience Stores
 Online
 Others
o End-User Outlook
 Female
 Male

• Europe
o Product Outlook
 Hair Spray
 Pomade
 Hair Gel
 Hair Mousse
 Hair Wax
 Others
o Distribution channel Outlook
 Specialty Stores
 Hypermarkets & Supermarkets
 Convenience Stores
 Online
 Others
o End-User Outlook
 Female
 Male

Segment-Wise Outlook
• The hairstyling products market is segmented based on distribution channel, product, end-user, and region.

• By product, the hair spray segment dominated the market in 2023 due to a notable increase from robust product innovation, especially from new players launching creative lines.

• The hypermarkets & supermarkets segment, based on distribution channel, held the largest market share in 2023 owing to their broad selection of products, convenient accessibility, and capacity to fulfill various consumer demands in one convenient location.

Hairstyling Products Market, Product Outlook (Revenue - USD Billion, 2019-2032)
• Hair Spray
• Pomade
• Hair Gel
• Hair Mousse
• Hair Wax
• Others

Hairstyling Products Market, Distribution channel Outlook (Revenue - USD Billion, 2019-2032)
• Specialty Stores
• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others

Hairstyling Products Market, End-User Outlook (Revenue - USD Billion, 2019-2032)
• Female
• Male

Explore The Complete Report:
https://www.polarismarketresearch.com/industry-analysis/hairstyling-products-market

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About Polaris Market Research & Consulting, Inc:

Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for PMR's clientele spread across different enterprises. We at Polaris are obliged to serve PMR's diverse customer base present across the industries of healthcare, technology, semiconductors, and chemicals among various other industries present around the world. We strive to provide PMR's customers with updated information on innovative technologies, high-growth markets, emerging business environments, and the latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced, and extremely qualified team of experts comprising SMEs, analysts, and consultants, we at Polaris endeavor to deliver value-added business solutions to PMR's customers.

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