Press release
Vallo Media CEO Anthony Chiaravallo Joins Strategic Counsel Podcast to Debunk "Google Ads Are Dead" Myth and Explain the Real Future of AI in Marketing
In a recent episode of the Strategic Counsel by ForthRight Business [https://podcasts.apple.com/us/podcast/are-google-ads-dead-your-digital-performance-marketing/id1538045387?i=1000701645450] podcast, Anthony Chiaravallo, Founder and CEO of Vallo Media [https://www.vallomedia.com/], pulls back the curtain on the evolution of Google Ads, the rise of Performance Max campaigns, and the realities of using AI in digital marketing. The episode, titled "Are Google Ads Dead? Your Digital Performance Marketing Questions Answered", is a must-listen for marketing leaders, performance media buyers, and brand strategists navigating the ever-changing ad landscape.
In a conversation that balances strategy with practical application, Chiaravallo dispels the myth that Google Ads are obsolete, instead making the case that the platforms - and the job of the media buyer - are simply evolving. With Google leaning heavily into AI-driven formats like Performance Max, he warns against blind automation without strategy.
"You don't want to optimize to the lowest common denominator... Your brand has to stand for something. You have to have a unique point of view. And that's where you're going to see success," said Chiaravallo during the episode.
Listeners will gain insights on:
* How AI is changing the media buyer's role (and why that's a good thing)
* What Performance Max campaigns actually do - and how to use them wisely
* Why clean data and strategic testing still reign supreme
* How to avoid blending in with generic, AI-generated marketing
Chiaravallo also emphasizes the long game of integrating brand and performance marketing, teasing his upcoming book Brand Powered Media , which will expand on this holistic approach to digital growth.
Listen to the full episode of Strategic Counsel by Forthright Business featuring Anthony Chiaravallo at this link: https://podcasts.apple.com/us/podcast/are-google-ads-dead-your-digital-performance-marketing/id1538045387?i=1000701645450
About Anthony Chiaravallo
Anthony Chiaravallo is the founder and CEO of Vallo Media [https://www.vallomedia.com/], a leading digital performance media agency that partners with clients ranging from venture-backed startups to Fortune 500 companies. With over 16 years of agency leadership experience, Anthony has developed and executed progressive integrated marketing, digital strategy, and paid media solutions that consistently drive exceptional ROI.
Anthony has placed over $100 million in paid media, crafting impactful campaigns for some of the world's most recognizable brands, including Nike, Amazon, Walmart, FedEx, and Resorts World. His expertise spans a broad range of industries such as hospitality, gaming, retail, technology, beauty, and sports, offering services that include social, search, influencer media, mobile, and programmatic advertising.
As an award-winning thought leader, Anthony was recognized in PRWeek 's 40 Under 40 for his professional excellence. His insights have been featured in Forbes, Mediapost, USA Today , and The Wall Street Journal , and he is a sought-after speaker at industry events like SXSW and Digiday, where he shares his perspective on marketing trends, paid media, and performance analytics.
Media Contact
Company Name: Publicity by Christina
Contact Person: Christina Lenkowski
Email: Send Email [http://www.universalpressrelease.com/?pr=vallo-media-ceo-anthony-chiaravallo-joins-strategic-counsel-podcast-to-debunk-google-ads-are-dead-myth-and-explain-the-real-future-of-ai-in-marketing]
Phone: 503-989-8073
Country: United States
Website: https://www.publicityxchristina.com
Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. GetNews makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Vallo Media CEO Anthony Chiaravallo Joins Strategic Counsel Podcast to Debunk "Google Ads Are Dead" Myth and Explain the Real Future of AI in Marketing here
News-ID: 3963942 • Views: …
More Releases from Getnews
Junk Heroes Now Offers Same-Day Junk Removal for Homes & Businesses in Vancouver
Image: https://www.globalnewslines.com/uploads/2026/01/1767788597.jpg
Junk Heroes announces the official launch of same-day junk removal services for residential and commercial customers in Vancouver, WA. The release highlights the company's response to growing demand for fast, professional cleanouts driven by residential growth, renovations, and property transitions.
Vancouver, WA - Junk Heroes [https://gojunkheroes.com/], a locally owned and operated junk removal company, is expanding access to fast, dependable junk removal through its official service launch in Vancouver, Washington,…
Junk Masters Launches Full-Service Junk Removal in Shorewood, Minnesota
Image: https://www.globalnewslines.com/uploads/2026/01/1767788273.jpg
Junk Masters announces the launch of full-service junk removal solutions in Shorewood, MN, expanding access for local homeowners and businesses to reliable residential junk removal, property cleanouts, and light demolition services. Based in Eden Prairie and led by owner Mitch Harrison, the company highlights fast response times, transparent pricing, and eco-conscious disposal practices, including recycling and donation whenever possible.
Eden Prairie, MN - Junk Masters [https://junkmastersmn.com/] has officially expanded its…
Junk Tank Introduces Same-Day Junk Removal for Lancaster Homes & Businesses
Image: https://www.globalnewslines.com/uploads/2026/01/1767787682.jpg
Junk Tank announces the launch of same-day junk removal services for residential and commercial customers throughout Lancaster County, PA. The release highlights the company's response to rising demand for fast, reliable cleanouts driven by moves, renovations, and property turnovers.
Hummelstown, PA - Junk Tank [https://junktank.com/] Introduces Same-Day Junk Removal for Lancaster Homes & Businesses
Junk Tank, a trusted provider of professional junk removal services, is expanding access to fast, reliable cleanouts…
Kitsap Junk Removal Wins "Best in Central Kitsap" for the Second Year in a Row
Image: https://www.globalnewslines.com/uploads/2026/01/1767787164.jpg
Kitsap Junk Removal announces that it has been awarded "Best in Central Kitsap" for the second consecutive year, recognizing the company's continued excellence in professional junk removal services. The release highlights the company's strong reputation for customer satisfaction, reliable residential and commercial junk hauling, recycling, donation coordination, and light demolition services.
Kitsap County, WA - Local junk removal provider Kitsap Junk Removal [https://kitsapjunk.com/] has once again proven its commitment to…
More Releases for Anthony
Anthony Radcliff Addresses Misinformation and Clarifies Public Image
Anthony Radcliff, founder of Secret Candy Society, issues a statement to clarify misinformation circulating on social media and to affirm the legal status of his candy business in the United States.
Image: https://www.abnewswire.com/upload/2025/12/86b1ed1fb37846d5d79048a19c33270a.jpg
United States - December 4, 2025 - Anthony Radcliff, an entrepreneur and music artist, has issued a public statement to address recent misinformation that has circulated on social media platforms and news outlets. The statement comes as a response…
Anthony Todd Johnson Introduces Nature-Based Coaching
Anthony Todd Johnson now introduces a unique form of coaching that places nature, truth, and the body at the center of real transformation. From Idyllwild, California, he invites clients into the forest, into themselves, and into deep emotional clarity. "People do not need fixing. They need space to feel," he says.
Anthony Todd Johnson [https://vocal.media/education/anthony-todd-johnson-steps-to-develop-a-powerful-vision] meets his clients outdoors, in natural settings surrounded by trees, sunlight, and silence. He does not…
Anthony Milewski joins Fast Company Executive Board
London, United Kingdom, December 6, 2024 - Anthony Milewski, founder of The Oregon Group, has been accepted into the Fast Company Executive Board, an exclusive community of business leaders committed to shaping the future of business through innovation and design.
Anthony Milewski was selected to join this prestigious organization based on his proven expertise in the commodity industry. As a member, Anthony Milewski joins industry-leading peers across technology, marketing, advertising, social…
Shocking Ad Mocking Anthony Albanese Airs in Sydney
Australia's fastest growing affair site incites anger with controversial billboard
The shocking mobile billboard that reads "You've been letting him screw you for so long, your wife figured it was her turn to cheat" with a photo of Anthony Albanese has taken to the streets of Sydney and has already sparked a flood of complaints. The company responsible is Sasha7, a discreet affair website in Australia whose slogan is "Married, but…
Prairie Announces the Promotion of Anthony Dolan
OAKBROOK TERRACE, IL – July 8, 2021 – Prairie Capital Advisors, Inc., a leading corporate advisory and investment banking firm, is pleased to announce the promotion of Anthony Dolan to Managing Director.
Anthony Dolan joined Prairie Capital Advisors in 2005 and is a shareholder in the firm. “Anthony has played an important role in the continued growth of Prairie’s Investment Banking practice through his ability to effectively manage client engagements, lead…
FourPL Leadership Announcement - Anthony Hawkins
FourPL welcomes back founding member and partner, Anthony Hawkins after his secondment at Open Sky Group Pty Ltd as CEO
Sydney, New South Wales, Australia., September 24, 2020 -- FourPL, a leading Australian IT consulting company specialising in supply chain and spend management, is excited to welcome back founding member and partner, Anthony Hawkins to the FourPL fold after his secondment at Open Sky Group Pty Ltd as CEO.
For the past…
