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Gluten-free Food Market on Track to Reach US$ 8.31 Bn by 2031 - Persistence Market Research

04-09-2025 11:37 AM CET | Food & Beverage

Press release from: Persistence Market Research

Gluten-free Food Market on Track to Reach US$ 8.31 Bn by 2031 -

The global gluten-free food market has transitioned from a niche dietary requirement to a mainstream health movement. Estimated at US$ 5.24 Bn in 2024, the market is projected to reach US$ 8.31 Bn by 2031, growing at a CAGR of 6.8% during the forecast period. This growth is driven by the rising prevalence of celiac disease, gluten sensitivity, and a broader shift toward health-conscious diets among non-celiac consumers. As lifestyle trends increasingly emphasize clean-label, plant-based, and functional food options, gluten-free alternatives are becoming more prevalent in everyday consumption patterns.

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The bakery and confectionery segment currently dominates the market, holding a 42% share, led by growing demand for gluten-free bread, cakes, and cookies. North America stands out as the leading regional market, expected to account for 35% of global revenue in 2024. This is attributed to the high prevalence of celiac disease, increased awareness, and the region's affinity for health-focused food products. Plant-based gluten-free offerings are also gaining traction, with this category anticipated to hold a commanding 70% share in 2024.

Key Highlights from the Report:

➤ Gluten-free bakery and confectionery products dominate the market with a projected 42% share in 2024.
➤ North America is expected to lead the market with a 35% revenue share due to rising health awareness.
➤ Plant-based gluten-free products are projected to constitute 70% of the market in 2024.
➤ E-commerce sales of gluten-free food are forecasted to surpass 20% of total sales by 2025.
➤ Gluten-free diets are increasingly adopted by non-celiac consumers seeking weight management and wellness.
➤ Millennials and Gen Z consumers are driving demand for nutritious, convenient, and gluten-free snacks.

Market Segmentation

The gluten-free food market is segmented by product type, source, and sales channel. By product type, the market includes bakery and confectionery, snacks and ready-to-eat (RTE) products, dairy products, sauces and dressings, meat and meat substitutes, and others. Among these, bakery and confectionery products are leading the segment due to their high consumption rates and increased product innovation.

Based on source, the market is divided into plant-based and animal-based foods. The plant-based segment holds a dominant 70% market share as more consumers prefer ethical, sustainable, and vegan-friendly food options. Naturally gluten-free ingredients such as legumes, fruits, vegetables, and grains are driving this trend.

In terms of sales channels, hypermarkets/supermarkets continue to lead, followed by convenience stores and specialty stores. Online retail is the fastest-growing segment, expected to account for over 20% of total sales by 2025, as digital platforms gain popularity among busy, health-conscious consumers.

Regional Insights

North America is the leading regional market, holding an anticipated 35% share in 2024. The U.S. has one of the highest numbers of diagnosed celiac disease patients and gluten-sensitive individuals. Increased awareness campaigns, easy access to gluten-free products, and a well-developed food processing industry support regional market growth.

Europe follows closely, with a strong tradition of bread and baked goods consumption now pivoting to gluten-free alternatives. The European market benefits from regulatory support and growing demand for clean-label foods.

Asia-Pacific is emerging as a promising region, driven by urbanization, growing middle-class income, and increasing adoption of Western diets. Countries such as India and China are witnessing an upsurge in gluten-free food product launches as local consumers become more health-conscious.

Latin America, Middle East & Africa, and South Asia & Oceania show gradual growth but offer untapped potential due to rising awareness and improving food retail infrastructure.

Market Growth Drivers

One of the primary drivers for market growth is the rising prevalence of celiac disease and gluten sensitivity, which has significantly boosted the demand for gluten-free dietary options. Medical advancements and improved diagnostic capabilities have enabled early detection of gluten-related disorders, especially among children and women.

Additionally, the surging demand for convenient, healthy food products is playing a crucial role in propelling the market forward. With increasingly hectic lifestyles, consumers are opting for gluten-free ready meals, snacks, and frozen foods that align with their nutritional and lifestyle needs. The rise in working women and dual-income households further emphasizes the need for healthy, convenient meal solutions.

The shift in dietary preferences toward plant-based and clean-label products is also influencing consumer choices. Millennials and Gen Z are seeking foods that are free from allergens, artificial additives, and gluten, thus fueling market expansion.

Market Restraints

Despite the promising outlook, the market faces a few constraints. The limited availability of specialized gluten-free ingredients in certain regions hinders product innovation and development. Sourcing gluten-free oats, sorghum, and other essential ingredients remains a challenge in developing nations, where the supply chain infrastructure may be inadequate.

Additionally, higher costs associated with gluten-free products present a challenge for mass-market penetration. Due to more expensive ingredients and the necessity of specialized processing facilities to avoid cross-contamination, gluten-free foods are often priced higher, limiting access for price-sensitive consumers.

Market Opportunities

One of the most prominent opportunities in the gluten-free food industry lies in the growing consumer shift toward wellness and lifestyle-based diets. Gluten-free products are no longer limited to people with gluten intolerance but are widely accepted for their perceived benefits such as weight management, better digestion, and increased energy.

Innovation in product formulation offers significant growth potential. Brands are introducing gluten-free snacks, frozen meals, and beverages enhanced with functional ingredients like probiotics, superfoods, and plant proteins. Such offerings cater to consumers looking for nutritious options that align with their personal health goals.

The expansion of e-commerce platforms also opens up new avenues for manufacturers to reach a wider audience. The ability to deliver gluten-free products directly to consumers allows brands to overcome regional limitations and create personalized experiences.

Frequently Asked Questions (FAQs)

◆ How big is the gluten-free food market in 2024?
◆ What is the projected growth rate of the gluten-free food market from 2024 to 2031?
◆ Who are the key players in the global gluten-free food market?
◆ What is the market forecast for gluten-free food for 2032?
◆ Which region is estimated to dominate the industry through the forecast period?

Company Insights

• General Mills
• Nestlé S.A.
• Kellogg's Company
• Dr. Schär AG/SPA
• Amy's Kitchen Inc.
• The Hain Celestial Group Inc.
• The Kraft Heinz Company
• ConAgra Brands Inc.
• Prima Foods Ltd.
• Hero AG
• Alara Wholefoods Ltd.
• Raisio PLC
• Enjoy Life Foods
• Barilla G.E.R Fratelli S.P.A
• Freedom Foods Group Limited

Contact Us:
Persistence Market Research
G04 Golden Mile House, Clayponds Lane
Brentford, London, TW8 0GU UK
USA Phone: +1 646-878-6329
UK Phone: +44 203-837-5656
Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com

About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 25.92, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

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