Saudi Arabia Perfume Market Expected to Reach USD 2.7 Billion by 2033 | CAGR of 3.9% During 2025-2033

Saudi Arabia Perfume Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 1.9 Billion

Market Forecast in 2033: USD 2.7 Billion

Market Growth Rate (2025-2033): 3.9%

The Saudi Arabia perfume market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.7 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. The market is experiencing significant growth mainly driven by a strong demand for premium and luxury fragrances, rising preference for traditional Arabic scents and the rise of digital and e-commerce platforms. Increasing consumer preference for unisex perfumes and sustainable ingredients are also contributing positively to the market growth.

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Saudi Arabia Perfume Market Trends and Drivers:

The fragrance market in Saudi Arabia is surging, and the reasons include combined culture, high disposable incomes, and changing consumer preferences. Fragrance is related to why it is significant culturally. For example, it is associated with hospitality, tradition, and individual grooming, establishing an always constant demand. Moreover, the markets are connecting a fast-growing young population that places high value on premium and luxury scents that are being urbanized. It becomes the trend among international brands by designing unique collection launches that resonate perfectly well with the regional market, where they mix oud and musk with contemporary floral and woody notes. Not to mention, e-commerce and social media influence have made purchase behavior different, as people in this sphere search for niche and designer perfumes online.

Another major driver is the culture of gifting for festivals, weddings, or religious occasions while presenting perfumes as high-value gifts. The flourishing tourism segment of the Kingdom, for example through events like Riyadh Season and Hajj pilgrimage, also adds on to the sales since tourists are looking for authentic Arabian fragrances. At that time, local perfumers are gaining acceptance by fusing an artisanal touch with contemporary packaging, thus appealing to both the citizens and outside buyers. Emerging as a key trend, ed brands go for eco-friendly ingredients and cruelty-free formulations to promote them towards environmentally conscious consumers. Value point personalization innovation on scent, where customers can create unique fragrances, is growing engagement and loyalty on this competitive platform as well.

Therefore, the Saudi Arabia perfume market will continue its growth under numerous government programs, such as Vision 2030, which promote local production and diversification of retail channels. Women are more encouraged to enter the market because of shifting social norms and greater financial independence. Companies are investing in digital marketing strategies that involve collaborative activities with influencers and immersive in-store experiences to add to their brand positioning. The market, indeed, brings a great combination of tradition with modernity, attracting investors from around the globe as well as niche players, thus paving the way into a vibrant and prosperous future for the fragrance industry.

Saudi Arabia Perfume Market Industry Segmentation:

Breakup by Price:

Premium Products
Mass Products

Breakup by Gender:

Male
Female
Unisex

Breakup by Product:

Arabic
French
Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Abdul Samad Al Qurashi
Ahmed Al Maghribi Perfumes
Ajmal Perfumes
Arabian Oud
Rasasi Perfume Industry LLC
Rashat
Swiss Arabian Perfumes Group

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Key highlights of the Report:

Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter's Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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