Press release
Krill Oil Market Anticipated to Hit USD 333.2 Million by 2032: Persistence Market Research Study
The global krill oil market is experiencing significant growth, with predictions indicating it will reach a market size of US$ 195.3 million by 2025, growing at a CAGR of 7.9% from 2025 to 2032, ultimately reaching US$ 333.2 million by 2032. The increased demand for omega-3 fatty acids, which are essential for heart, brain, and joint health, has driven the popularity of krill oil as a preferred supplement. Krill oil's superior bioavailability compared to traditional fish oil is one of the key factors behind its rising demand. Unlike fish oil, krill oil does not have the unpleasant fishy aftertaste, making it more appealing to health-conscious consumers. Furthermore, krill oil's ability to support various health benefits, including its anti-inflammatory properties, is attracting a growing consumer base, especially athletes and fitness enthusiasts.The krill oil market is poised to see continuous expansion, largely due to increasing consumer awareness regarding its health benefits, the rise of preventive healthcare, and innovations in sustainable harvesting practices. North America currently leads the market, accounting for a significant portion of global sales, driven by rising demand for omega-3 products and an increased focus on preventative health measures. As consumers move toward natural, eco-friendly, and sustainable products, krill oil continues to gain preference over other omega-3 sources, contributing to its market dominance.
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Key Highlights from the Report
➤ The global krill oil market is expected to reach US$ 195.3 million by 2025, with a projected value of US$ 333.2 million by 2032.
➤ The market is projected to grow at a CAGR of 7.9% from 2025 to 2032.
➤ North America is expected to dominate the market, accounting for 29.2% of global revenue by 2025.
➤ The dietary supplements segment is anticipated to hold a market share of 47.8% by 2025, driven by increasing adoption of preventive healthcare.
➤ Supermarkets and hypermarkets are the dominant sales channels, accounting for 43% of market share in 2025.
➤ Sustainable harvesting practices and MSC certification are becoming key differentiators for brands in the market.
Market Segmentation
The krill oil market is segmented into various categories, each of which plays a crucial role in determining its overall growth trajectory. One of the major divisions is based on product type, with the most notable categories being dietary supplements, pharmaceutical formulations, and animal feed. Within the dietary supplements segment, capsules and soft gels are gaining significant popularity due to their ease of consumption and absence of the fishy aftertaste associated with liquid krill oil. As of 2025, dietary supplements are predicted to capture the largest share of the market, with consumers becoming more health-conscious and prioritizing supplements that improve cardiovascular and joint health.
Another key segmentation is based on sales channels, with supermarkets and hypermarkets expected to hold a prominent share of 43% by 2025. These retail outlets are favored for their trusted purchasing environments, where consumers can easily find branded krill oil products. Online retailers are also gaining traction, offering consumers the convenience of direct-to-door delivery and a wide variety of krill oil products. With the rise of e-commerce, consumers now have access to a range of options in terms of formulation, brand, and price points, further boosting the market growth.
Regional Insights
The North American region leads the krill oil market, expected to contribute 29.2% of global revenue by 2025. The United States, in particular, is witnessing a surge in demand for omega-3 supplements, which are crucial for heart health, joint support, and cognitive function. The U.S. population has a growing awareness of the health benefits associated with krill oil, and as a result, it has become a preferred source of omega-3s over traditional fish oil. Additionally, the increasing focus on preventive healthcare and a high prevalence of chronic diseases like cardiovascular conditions and arthritis are driving the growth of krill oil supplements in North America.
In Europe, the market is also growing steadily, with rising consumer interest in natural and sustainable products. European consumers are increasingly looking for eco-friendly alternatives to traditional omega-3 sources, which has spurred the demand for krill oil, especially products certified by the Marine Stewardship Council (MSC). As European consumers are highly concerned with the environmental impact of their purchases, the demand for sustainably sourced krill oil is expected to remain high. Moreover, the growing trend toward functional foods in Europe, which often include omega-3 enriched products, is providing additional momentum for the krill oil market.
Market Drivers
One of the primary drivers of the krill oil market is the increasing demand for omega-3 fatty acids due to their numerous health benefits, including improved cardiovascular health, cognitive function, and reduced inflammation. As consumers become more health-conscious, there is a notable shift toward preventive healthcare measures, including the consumption of dietary supplements that provide essential nutrients. Krill oil, with its higher absorption rates and lower risk of side effects, such as the fishy aftertaste associated with fish oil, is emerging as a more favorable alternative.
Additionally, premiumization is driving the market, as consumers seek higher-quality products that offer superior health benefits. Premium krill oil products, which often contain higher concentrations of omega-3s and antioxidants like astaxanthin, are increasingly popular among consumers who are willing to pay a premium for better formulations. As the market continues to mature, more consumers are seeking personalized nutrition options, creating a strong demand for high-potency, customized krill oil supplements.
Market Restraints
Despite its growing popularity, the krill oil market faces several challenges. One of the most prominent restraints is the taste and odor issues associated with krill oil. The oil's natural fishy taste can deter consumers, particularly those who are sensitive to its flavor. Liquid krill oil formulations are particularly prone to this issue, which has led some users to discontinue their use of the product. Although encapsulated forms, such as soft gels, have mitigated this issue, a portion of consumers still experience a fishy aftertaste. This problem affects overall market acceptance and creates a barrier for some potential consumers.
Another constraint is the sustainability of krill harvesting. While krill oil is viewed as a sustainable omega-3 source compared to other fish species, there are concerns regarding overfishing and the environmental impact of large-scale krill harvesting. To address these concerns, the industry is increasingly adopting more sustainable practices and certifications, such as the Marine Stewardship Council (MSC). However, as the market grows, ensuring the long-term sustainability of krill harvesting will continue to be a critical challenge.
Market Opportunities
The krill oil market offers several opportunities for growth. One key opportunity is the development of advanced extraction technologies, such as enzymatic processes, which increase the yield and bioavailability of krill oil. These innovations allow for the production of high-purity krill oil with minimal oxidation, resulting in better quality products. Additionally, the increasing preference for natural and sustainable products among consumers presents a significant opportunity for krill oil manufacturers to differentiate themselves with eco-friendly, MSC-certified products.
Another growth opportunity lies in expanding the use of krill oil in sports nutrition. As more athletes and fitness enthusiasts seek natural supplements to reduce exercise-induced inflammation and support muscle recovery, the demand for krill oil in this segment is likely to grow. Studies suggest that omega-3s found in krill oil help reduce delayed-onset muscle soreness (DOMS), making it an ideal supplement for individuals looking to enhance athletic performance and recovery.
Frequently Asked Questions (FAQs)
➤ How big is the Krill Oil Market?
➤ Who are the key players in the global market for Krill Oil?
➤ What is the projected growth rate of the Krill Oil Market?
➤ What is the market forecast for the Krill Oil Market in 2032?
➤ Which region is estimated to dominate the Krill Oil Market through the forecast period?
Company Insights
✦ Aker BioMarine
✦ AdvaCare Pharma
✦ Biocorp Co. Ltd.
✦ Jarrow Formulas Inc.
✦ NOW® Foods
✦ NutriGold Inc.
✦ Viva Naturals
■ In September 2024, Function Technology launched dual-function krill oil products at VITAFOODS ASIA.
■ In December 2023, Nongshim introduced new health supplement capsules with krill oil to alleviate weakened joints.
The krill oil market is evolving rapidly with increased demand driven by consumer interest in omega-3 supplements, sustainable sourcing, and innovative product offerings. With several key players pushing boundaries in both sustainability and formulation enhancements, the market is positioned for continued growth and innovation.
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About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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