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Frozen Vegetables Market Forecasted to Grow at a 5.4% CAGR, Surpassing USD 59.32 Billion by 2032 | Persistence Market Research

04-09-2025 11:30 AM CET | Food & Beverage

Press release from: Persistence Market Research

Frozen Vegetables Market

Frozen Vegetables Market

The global frozen vegetables market has witnessed impressive growth over recent years and is projected to continue its upward trajectory in the coming years. As of 2025, the market size is expected to reach USD 41.17 billion, and it is forecasted to grow at a compound annual growth rate (CAGR) of 5.4%, ultimately reaching USD 59.32 billion by 2032. This growth is driven by several factors, including the increasing demand for convenient, nutritious, and ready-to-eat meal solutions.

One of the most significant growth drivers behind the market expansion is urbanization, particularly in emerging nations like China and India. The younger, increasingly urbanized population is leaning toward healthier, time-saving options that fit into their fast-paced lifestyles. Additionally, the global pandemic accelerated the shift toward frozen foods, as consumers sought products with longer shelf lives to minimize grocery trips while still enjoying nutritious meals. As consumer preferences evolve, frozen vegetables have gained traction due to their ability to maintain both nutritional value and convenience.

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The North American region is currently leading the market, with a projected market share of 28.7% in 2025. The demand for frozen vegetables in this region is driven by changing food habits and the increasing focus on health-conscious meals. Meanwhile, Europe is also a key player, holding a market share of 34.5% in 2025, with an emphasis on organic, vegan, and plant-based frozen vegetables.

Key Highlights from the Report

➤ The global frozen vegetables market is estimated to reach USD 41.17 billion by 2025, growing at a CAGR of 5.4% from 2025 to 2032.
➤ Innovation in freezing technologies is significantly improving the nutritional content and overall quality of frozen vegetables.
➤ The demand for frozen potatoes is expected to account for 41.3% of the market share in 2025.
➤ Rising health awareness and the demand for quick, nutritious meals are driving the growth of the frozen vegetables market.
➤ Europe and North America are leading the market, with North America holding a 28.7% share in 2025 and Europe capturing 34.5%.
➤ The shift toward plant-based and organic frozen vegetable products is becoming more pronounced in key markets like Europe and North America.

Market Segmentation

Product Type Segmentation

The frozen vegetables market is segmented based on product type into various categories, including frozen potatoes, peas, corn, beans, carrots, broccoli, cauliflower, spinach, onions, tomatoes, and others. Among these, frozen potatoes are expected to dominate the market, holding a substantial share of 41.3% by 2025. This is largely driven by the growing popularity of potatoes in quick-service restaurants and casual dining. Frozen potato products such as fries, mashed potatoes, and hash browns are integral components of the foodservice industry, which continues to see robust growth.

Other product categories, such as peas, beans, and carrots, are also gaining popularity as consumers seek more diverse and nutritious options. The rising preference for plant-based foods and healthier alternatives is driving demand for these products, particularly in regions like Europe and North America.

End-User Segmentation

The end-user segmentation of the frozen vegetables market includes both business-to-business (B2B) and business-to-consumer (B2C) categories. The B2B segment, which includes foodservice chains, restaurants, and catering businesses, is expected to witness significant growth due to the increasing demand for bulk frozen vegetables. The foodservice industry is booming, especially in regions like North America and Europe, where quick-service restaurants and fast-casual dining options are expanding rapidly.

On the other hand, the B2C segment, which includes direct sales to consumers through retail channels such as supermarkets, convenience stores, and online platforms, is also growing steadily. The rise of e-commerce and subscription meal services has made frozen vegetables more accessible to consumers, thereby boosting the retail market. Online retail is expected to be a key distribution channel, with a growing number of consumers opting for the convenience of purchasing frozen vegetables from the comfort of their homes.

Regional Insights

North America

North America is projected to capture a significant share of the global frozen vegetables market, accounting for 28.7% by 2025. This dominance is driven by several factors, including an increased focus on health-conscious food choices, the rise of home cooking, and the demand for quick meal solutions. The region has also seen a surge in online grocery shopping, making frozen vegetables more accessible to a larger consumer base. The trend toward plant-based diets and organic food options is further fueling market growth in this region.

Europe

Europe is expected to hold 34.5% of the global market share in 2025, with a growth rate of 4.8% from 2025 to 2032. The region's demand for frozen vegetables is being driven by changing dietary preferences, particularly the shift toward vegan and plant-based diets. Countries like Germany are leading the charge in adopting organic and locally sourced frozen vegetable options. The popularity of frozen vegetable mixes, which cater to busy consumers seeking quick meal solutions, is also on the rise.

Market Drivers

Rising Demand for Convenient and Healthy Foods

The primary driver for the frozen vegetables market is the increasing demand for convenient, healthy food options. Consumers, particularly those in urban areas, are looking for meal solutions that require minimal preparation time while still offering the nutritional benefits of fresh produce. Frozen vegetables provide a practical solution to this demand, as they retain much of their nutritional value and can be stored for extended periods.

Technological Advancements in Freezing Techniques

Innovations in freezing technologies, such as individual quick freezing (IQF) and cryogenic freezing, are enhancing the quality and nutritional retention of frozen vegetables. These advancements help preserve the texture, flavor, and nutritional content of vegetables, making them a more appealing choice for consumers. As technology continues to improve, frozen vegetables will likely become even more popular as an easy, nutritious meal option.

Market Restraints

High Operational Costs

Despite their growing popularity, frozen vegetables face certain challenges, particularly in the form of high operational costs. The need for specialized storage facilities, such as freezers and cold chain logistics, increases the cost of production. Additionally, the price of frozen vegetables is typically higher than that of fresh produce, which can deter price-sensitive consumers. Supply chain disruptions and fluctuating raw material costs also contribute to market volatility, impacting the stability and profitability of the frozen vegetables market.

Market Opportunities

Growth in Plant-Based Diets

One of the most significant opportunities in the frozen vegetables market lies in the growing trend of plant-based and vegetarian diets. With more consumers opting for plant-based meals, the demand for frozen vegetables, particularly those that cater to vegan and vegetarian diets, is rising. Manufacturers are increasingly developing products that meet the needs of these consumers, such as high-protein vegetable blends and frozen meal kits.

Innovation in Product Offerings

As consumers demand more variety and convenience, there is a growing opportunity for innovation in frozen vegetable products. Companies are introducing new products such as frozen vegetable bowls, ready-to-eat meals, and organic vegetable mixes to cater to evolving consumer tastes. This trend is especially prominent in regions like North America and Europe, where convenience and health-consciousness are major factors driving food choices.

Frequently Asked Questions (FAQs)

➤ How Big is the Frozen Vegetables Market?
➤ Who are the Key Players in the Global Frozen Vegetables Market?
➤ What is the Projected Growth Rate of the Frozen Vegetables Market?
➤ What is the Market Forecast for Frozen Vegetables by 2032?
➤ Which Region is Estimated to Dominate the Frozen Vegetables Market through the Forecast Period?

Company Insights

✦ Ajinomoto Co., Inc.
✦ General Mills Inc.
✦ ITC Limited
✦ ConAgra Foods, Inc.
✦ Uren Food Group Limited
✦ B&G Foods Holdings Corp.
✦ Greenyard NV
✦ J.R. Simplot Co.
✦ The Kraft Heinz Company
✦ Nature's Garden
✦ Ardo
✦ Goya Foods Inc.

Recent Developments

■ In October 2023, Green Giant introduced a new line of frozen organic vegetable mixes in China, tapping into the growing demand for healthier meal options in urban areas.
■ In November 2023, McCain Foods launched a new range of frozen vegetable mixes in India, targeting millennials with trendy packaging and versatile options.

Conclusion

The frozen vegetables market is poised for substantial growth, driven by changing consumer preferences for convenience, health, and sustainability. As urbanization continues, especially in emerging markets, the demand for frozen vegetables will increase, benefiting both foodservice operators and retail businesses. Technological advancements, particularly in freezing methods, will play a crucial role in ensuring the continued appeal of frozen vegetables, making them an attractive option for health-conscious, busy consumers worldwide.

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About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

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