Hazelnut Market Expected to Surpass US$ 13.4 Billion by 2032 - Persistence Market Research

The hazelnut market is experiencing significant growth, driven by increasing demand for hazelnuts in food products, health-conscious consumers, and the rise of plant-based alternatives. Hazelnuts, often considered a superfood, are not only a key ingredient in premium confectionery but also gaining prominence in various other sectors, including cosmetics and personal care products. In this article, we will delve into the key trends shaping the global hazelnut market, market drivers, challenges, opportunities, and regional insights.

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Overview of the Hazelnut Market

The global hazelnut market is projected to reach a value of US$ 8.8 billion by 2025, with expectations to grow at a CAGR of 6.5% over the forecast period, culminating in an estimated market value of US$ 13.4 billion by 2032. This growth is primarily driven by the increasing consumption of hazelnuts in premium confectionery products, the rise of vegan and dairy-free products, and the growing awareness of the health benefits of hazelnuts.

Europe, as the dominant region in the hazelnut market, is expected to account for 60% of global consumption. This is largely due to the high demand for hazelnuts in premium chocolate products, spreads, and bakery goods in European countries. The European market is also capitalizing on sustainable farming practices and fair-trade certifications, which resonate with consumers increasingly prioritizing ethical sourcing. North America is poised for rapid growth, especially driven by millennials seeking healthier snack options and plant-based dairy alternatives like hazelnut milk.

Key Highlights from the Report

➤ The global hazelnut market is expected to grow at a CAGR of 6.5% from 2025 to 2032.

➤ Europe is the largest market, accounting for 60% of global hazelnut consumption.

➤ Hazelnut oil is becoming popular in cosmetics for its antioxidant and moisturizing properties.

➤ The food and beverage sector is set to dominate the market, with a share of 52.5% in 2025.

➤ North America is witnessing rapid growth due to demand for plant-based hazelnut products.

➤ Sustainability and ethical sourcing are key consumer demands shaping market trends.

Market Segmentation

By Product Type

The global hazelnut market is segmented based on form, including raw, processed, and oil. The processed hazelnut segment is expected to dominate the market, with a projected share of 48% in 2025. This is attributed to the growing demand for ready-to-eat products like hazelnut spreads, snacks, and other convenience foods. Processed hazelnuts offer a longer shelf life and more consistent quality, making them ideal for retail and bulk distribution.

Hazelnut oil is also gaining traction, especially in the cosmetics industry, owing to its rich content of antioxidants and essential fatty acids. It is increasingly used in anti-aging skincare products, haircare items, and other personal care goods. The demand for raw hazelnuts is still significant, especially in emerging markets where the demand for organic and minimally processed foods is on the rise.

By Application

The food and beverage sector is the largest application segment, estimated to account for 52.5% of the market share in 2025. Hazelnuts are widely used in chocolate, confectionery, spreads, and baked goods, as well as in beverages like hazelnut milk. The increasing preference for plant-based diets and clean-label products has spurred demand for hazelnut-based items, such as dairy-free spreads and milk alternatives.

The cosmetics and personal care industry is another growing application for hazelnuts. The increasing adoption of hazelnut-based oils in skincare and haircare products is a major factor contributing to the segment's growth. Hazelnut oil is recognized for its nourishing, anti-aging, and moisturizing properties, making it a popular ingredient in premium personal care items.

Regional Insights

Europe: The Dominant Player

Europe remains the most significant region for hazelnut consumption, with a share of 60% of the global market. The continent's high demand for premium chocolate, confectionery products, and bakery items, all of which commonly use hazelnuts, underpins the market's dominance. Additionally, European consumers are increasingly prioritizing sustainable and ethically sourced products, pushing manufacturers to adopt fair trade and organic certifications. Turkey, Italy, and Georgia are major producers, which gives Europe a key advantage in terms of proximity to raw material sources.

North America: Rising Demand for Healthier Alternatives

North America is expected to grow rapidly, particularly due to a rising demand for healthier snacks and plant-based products. Hazelnut milk, for example, has seen significant growth, positioning itself as a creamy, dairy-free alternative to almond and oat milk. Additionally, hazelnut snacks are growing in popularity among health-conscious millennials who are seeking convenient, nutritious, and clean-label snack options. As the region's awareness of sustainable and ethical sourcing practices increases, hazelnut-based products are becoming more popular, further driving the demand.

Market Drivers

The hazelnut market is benefiting from several key drivers:

1. Growing Health Consciousness

Consumers' increasing awareness of health and wellness is fueling the demand for hazelnuts. These nuts are rich in healthy fats, vitamins, and antioxidants, making them an attractive option for health-conscious individuals. Hazelnuts are also considered a superfood, helping to reduce cholesterol and inflammation, which makes them an appealing choice for the growing health and wellness market.

2. Plant-based Diets

The global shift toward plant-based diets has created new opportunities for hazelnut-based products. Hazelnut milk, for example, is increasingly being marketed as a dairy alternative due to its smooth texture, rich flavor, and nutritional benefits. This trend is not limited to beverages alone but extends to spreads, snacks, and even plant-based desserts.

3. Increasing Use in Cosmetics and Personal Care

Hazelnut oil is becoming increasingly popular in the cosmetics industry due to its moisturizing, anti-aging, and antioxidant properties. The oil's ability to hydrate the skin, protect against environmental stressors, and promote healthy hair growth makes it a sought-after ingredient in high-end beauty products.

Market Restraints

Despite the promising growth, the hazelnut market faces certain challenges:

1. Climatic Dependence

Hazelnut production is highly dependent on specific climatic conditions, making the market vulnerable to environmental factors. Countries like Turkey, which produce the majority of the world's hazelnuts, are especially prone to risks such as unexpected frosts, droughts, or pest outbreaks, which can severely affect production and drive up prices.

2. Regional Concentration of Production

Over-reliance on a few key regions, particularly Turkey, places the market at risk of supply disruptions. While efforts to diversify production into other countries are underway, the high investment costs and long timelines associated with cultivating hazelnuts in new regions may limit the market's expansion.

Market Opportunities

There are several opportunities for growth in the hazelnut market:

1. Rising Demand for Vegan Products

As the vegan and plant-based food market continues to grow, hazelnut-based products such as milk and spreads are becoming increasingly popular. Consumers are looking for plant-based alternatives to traditional dairy, and hazelnut milk, with its rich flavor and nutritional profile, is positioned to benefit from this trend.

2. Sustainability Trends

Sustainability is becoming a key focus for consumers, and hazelnuts, being a more environmentally friendly crop compared to animal-based products, offer significant growth potential. Hazelnut growers are increasingly adopting sustainable farming practices and fair trade certifications to meet the demands of eco-conscious buyers.

3. Innovation in Product Forms

Innovation in product forms, such as roasted, salted, flavored, and protein-enriched hazelnut snacks, is attracting consumers. The rising popularity of functional foods and snacks, particularly those with health benefits, is driving demand for these products.

Frequently Asked Questions (FAQs)

➤ How big is the Hazelnut Market?
➤ Who are the key players in the global hazelnut market?
➤ What is the projected growth rate of the Hazelnut Market?
➤ What is the market forecast for the Hazelnut Market by 2032?
➤ Which region is estimated to dominate the Hazelnut Industry through the forecast period?

Company Insights

Several companies are playing a key role in shaping the future of the hazelnut market:

✦ Olam International
✦ Ferrero International S.A.
✦ Barry Callebaut AG
✦ Kanegrade Limited
✦ Arslantürk
✦ Karimex
✦ Oregon Hazelnuts
✦ Durak Findik
✦ Geonuts Limited
✦ Gursoy Tarimsal Urunler Gida Sanayii Ve Ticaret A.S.

Recent Developments

■ In August 2024, the Turkish Hazelnut Association launched a comprehensive campaign to promote hazelnuts in India.
■ In February 2024, Chose Foods introduced a healthier chocolate hazelnut spread made with 100% pure avocado oil.

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