Press release
Global Moisturizing Cream Market Forecasted to Reach USD 26.98 Billion by 2032
The global moisturizing cream market is on a steady growth trajectory, with its size valued at USD 19.63 billion in 2024 and projected to reach USD 26.98 billion by 2032, reflecting a Compound Annual Growth Rate (CAGR) of 4.05% during the forecast period.
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► Market Overview
Moisturizing creams have become essential components of daily skincare routines, offering benefits such as enhanced skin hydration, improved texture, and anti-aging properties. The market is segmented into various product types, including emollients, ceramides, occlusives, and humectants, with emollients holding the largest revenue share due to their widespread use in personal care products.
► Competitive Landscape
The moisturizing cream market is highly competitive, featuring key players such as L'Oréal S.A., Estée Lauder Inc., Unilever Plc, Procter & Gamble Company, Shiseido Co. Ltd., Beiersdorf AG, Henkel AG & Company, KGaA, Johnson & Johnson Private Limited, Kao Corporation, and Coty Inc. These companies are focusing on product innovation, strategic partnerships, and expanding their product portfolios to cater to diverse consumer needs.
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► Regional Demand
Asia Pacific dominates the global moisturizer market, accounting for a significant share due to the increasing popularity of skincare products in countries like China and India. The region's market size is bolstered by a growing middle class, heightened skincare awareness, and the influence of K-Beauty trends.
► Mergers and Acquisitions
The global moisturizing cream industry has witnessed notable mergers and acquisitions, reflecting the dynamic nature of the market:
Vietnam: Emerging Opportunities in Skincare Market
Vietnam's skincare market is experiencing growth, attracting international brands seeking to establish a foothold through strategic partnerships and acquisitions.
Thailand: Growth Through Strategic Alliances
Thailand's beauty industry is expanding, with local firms collaborating with global companies to introduce innovative moisturizing products tailored to regional preferences.
Japan: Trends in Technological Advancements
Japanese companies, such as Shiseido Co. Ltd., are integrating advanced technologies into their moisturizing products, enhancing efficacy and consumer appeal.
South Korea: Consolidation in K-Beauty Sector
South Korea's K-Beauty industry is witnessing consolidation, with major players acquiring niche brands to diversify their product offerings and strengthen market presence.
Singapore: Opportunities in Premium Skincare
Singapore's demand for premium moisturizing creams is rising, prompting luxury brands to expand their presence and cater to discerning consumers.
United States: Growth Through Innovation
In the United States, companies like Estée Lauder Inc. and Johnson & Johnson Private Limited are investing in research and development to introduce innovative moisturizing products that meet evolving consumer needs.
China: Trends Toward Natural Ingredients
Chinese consumers are increasingly favoring moisturizing creams formulated with natural and organic ingredients, influencing product development strategies of both local and international brands.
Europe: Market Consolidation via Acquisitions
European companies are engaging in acquisitions to consolidate their positions in the moisturizing cream market. For instance, Beiersdorf AG has expanded its portfolio through strategic acquisitions.
► Key Recent Developments
L'Oréal's Acquisition of Dr.G: In December 2024, L'Oréal S.A. acquired South Korean skincare brand Dr.G from Swiss retailer Migros, aiming to capitalize on the growing demand for K-Beauty products and expand its presence in the Asian market.
First Aid Beauty's Product Recall: In January 2025, First Aid Beauty recalled a batch of its Ultra Repair Cream due to a Class II risk advisory issued by the FDA, highlighting the importance of stringent quality control in the skincare industry.
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► Moisturizing Cream Market Classifications
by Product
Emollients
Ceramides
Occlusive
Humectants
Others
by Distribution Channel
Store-Based
Non-Store Based
by Consumer Group
Adults
Children
For deeper market insights, peruse the summary of the research report: https://www.maximizemarketresearch.com/market-report/moisturizing-cream-market/126769/
► The following companies are included in the market for Moisturizing Cream :
1. Procter & Gamble
2. Shiseido Company, Limited
3. LVMH
4. L'Oréal
5. Coty Inc.
6. Unilever
7. Estée Lauder Companies
8. New Avon Company
9. CHANEL
10. Revlon
11. Giorgio Armani S.p.A.
12. Amway Corp.
13. Johnson & Johnson Services, Inc.
14. Kao Corporation
15. Henkel AG & Co. KGaA
16. L Brands
17. Natura
18. Oriflame Cosmetics AG
19. Babor
20. Lotus Herbals
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Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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