Internet Sports Betting Market Forecast: 7.2% CAGR to Propel Market Size from USD 103.1 Bn in 2022 to USD 193.4 Bn by 2031 - Analysis by TMR

The global internet sports betting market has emerged as one of the most dynamic segments within the broader digital entertainment industry. Driven by the convergence of technological innovation, expanding internet penetration, and the widespread adoption of mobile devices, the market has revolutionized the way consumers engage with sports and gaming. Betting, once confined to physical locations and traditional bookies, has evolved into a highly interactive and accessible online activity. From major tournaments to niche sports, internet betting platforms offer comprehensive odds, live streaming, and instant transactions, creating an immersive experience for users. As regulatory landscapes continue to evolve in favor of legal online betting, the global sports betting industry is positioned for continued transformation and robust expansion.

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Market Size and Growth

Valued at US$ 103.1 billion in 2022, the global internet sports betting market has displayed strong momentum and is poised for substantial growth. According to market projections, the industry is expected to expand at a compound annual growth rate (CAGR) of 7.2% from 2023 to 2031, reaching an impressive US$ 193.4 billion by the end of 2031. This growth is attributed to a combination of rising disposable incomes, increased smartphone usage, and a growing appetite for real-time interactive experiences among younger demographics. The COVID-19 pandemic also accelerated the shift to online platforms, as physical betting venues faced restrictions, prompting consumers to explore digital alternatives. As a result, the industry has witnessed a surge in user base and betting volume across various geographies.

Market Segmentation

The internet sports betting market can be segmented on the basis of type, platform, and sports type. By type, the market includes fixed odds betting, exchange betting, live/in-play betting, and others. Live/in-play betting has emerged as a particularly fast-growing segment, as users seek real-time engagement and adaptive betting strategies. On the basis of platform, desktop and mobile betting are the primary segments, with mobile applications accounting for a significant share of recent growth due to their convenience and user-friendly interfaces. In terms of sports type, football (soccer) dominates the market, followed by horse racing, basketball, tennis, and esports. The rapid rise of esports betting is a notable trend, especially among millennial and Gen Z audiences, reflecting the broader integration of gaming and digital culture.

Regional Analysis

From a regional standpoint, Europe remains the most mature and lucrative market for internet sports betting, supported by a well-regulated framework and a strong sporting culture. The United Kingdom, in particular, has led the charge with its established legal infrastructure and high user penetration. North America, driven by recent regulatory liberalization in the United States, has witnessed a sharp uptick in legal online betting activities, especially after the repeal of PASPA (Professional and Amateur Sports Protection Act) in 2018. Asia Pacific represents a fast-growing frontier, with countries such as India, Australia, and China showcasing increasing interest despite varied regulatory environments. Meanwhile, Latin America and parts of Africa are emerging as potential growth markets, bolstered by expanding mobile connectivity and a burgeoning young population.

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Market Drivers and Challenges

Several factors are driving the growth of the global internet sports betting market. Key among them is the increasing legalization of online betting, particularly in regions like North America and parts of Asia. Technological advancements, including AI-powered analytics, blockchain for secure transactions, and AR/VR for enhanced user experiences, are also playing a pivotal role. Additionally, growing global sports fandom, real-time content delivery, and customizable betting features contribute to the rising popularity of digital betting platforms. However, the market is not without challenges.

Competitive Landscape

The global internet sports betting market is characterized by a mix of established giants and innovative challengers. 888 Holdings plc, Betway Group, Cyber Bet, Entain plc, Kindred Group, Flutter Entertainment plc, Unibet, and Unikrn Inc. are among the leading players. These companies differentiate themselves through diversified product portfolios, strategic acquisitions, robust brand presence, and continuous platform innovation. For instance, Flutter Entertainment has significantly expanded its market share through acquisitions and cross-brand integrations, while Betway has focused on high-profile sponsorships and user experience. Each of these players is profiled in the full market report with insights into their company overview, financial performance, strategic direction, product offerings, and recent developments, helping stakeholders assess competitive dynamics and partnership opportunities.

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Future Outlook

Looking ahead to 2031, the internet sports betting market is anticipated to witness continued digitization, greater regulatory clarity, and expanded demographic participation. The convergence of sports media, entertainment, and betting will result in new hybrid experiences, such as interactive live streams with integrated betting functionalities.

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