Press release
Rising Diabetes And Obesity Rates Fuel Surge In Natural Sweeteners Market As Health-Conscious Consumers Seek Low-Sugar Alternatives: A Key Driver Powering Natural Sweeteners Market Growth In 2025
Natural Sweeteners
What Is the Current Natural Sweeteners Market Size and Its Estimated Growth Rate?
In recent times, the size of the natural sweeteners market has witnessed robust growth. It is projected to expand from $6.09 billion in 2024 to $6.5 billion in 2025, with a compound annual growth rate (CAGR) of 6.7%. Factors that contributed to growth during the historical period include heightened health awareness, a surge in demand for low-calorie substitutes, consumer inclination towards natural ingredients, regulatory endorsement of natural sweeteners, and the enactment of sugar taxes.
In coming years, a substantial increase is projected in the size of the natural sweeteners market. The market is anticipated to swell to $8.51 billion by 2029, expanding at a Compound Annual Growth Rate (CAGR) of 7.0%. The expected growth during the forecast period is due to factors like escalating demand for sugar-free and low-calorie food and drinks, an expanding diabetic populace, the burgeoning market for functional foods and beverages, adherence to clean label regulations, and urbanization in emerging economies. Key trends on the horizon include rising popularity of monk fruit, embracing plant-based and vegan diets, sustainable procurement, incorporation of natural sweeteners, and functional sweeteners possessing prebiotic or probiotic traits.
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How Are Emerging Segments Shaping the Natural Sweeteners Market Landscape?
The natural sweeteners market covered in this report is segmented -
1) By Type: Stevia, Sorbitol, Xylitol, Mannitol, Erythritol, Sweet Proteins, Other Types
2) By Application: Bakery Goods, Sweet Spreads, Confectionery And Chewing Gums, Beverages, Dairy Products, Other Applications
3) By End-User: Food And Beverages, Pharmaceutical, Direct Sales, Other End-Users
Subsegments:
1) By Stevia: Stevia Extracts, Liquid Stevia, Powdered Stevia
2) By Sorbitol: Sorbitol Syrup, Sorbitol Powder
3) By Xylitol: Xylitol Granules, Xylitol Powder
4) By Mannitol: Mannitol Granules, Mannitol Powder
5) By Erythritol: Erythritol Granules, Erythritol Powder
6) By Sweet Proteins: Monellin, Thaumatin, Miraculin
7) By Other Types: Honey, Agave Nectar, Maple Syrup, Coconut Sugar, Date Sugar
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Which Growth Factors Are Influencing Natural Sweeteners Market Expansion?
The surge in diabetes and obesity cases is anticipated to drive the natural sweeteners market's expansion in the upcoming years. A significant segment of the population is opting for low sugar alternatives to regulate their diabetes and obesity issues. There is a noticeable shift from processed table sugar and high-fructose corn syrup to natural sweeteners, as they present a healthier substitute to refined sugars and aid in weight loss. For example, the May 2024 data from the Office for Health Improvement and Disparities, a government entity of the UK, showed that around 64.0% of English adults aged 18 and over in 2022 to 2023 were categorised as overweight or experiencing obesity, a rate nearly identical to the 63.8% of the preceding year. Thus, the rising prevalence of diabetes and obesity fuels the growth of the natural sweeteners market.
Who Are the Dominant Players Across Different Natural Sweeteners Market Segments?
Major companies operating in the natural sweeteners market include Associated British Foods., Archer-Daniels-Midland Company, Cargill Inc., E.I. du Pont de Nemours & Company, FoodChem International Corporation, Galam Ltd., GLG Life Tech Corp, Herboveda India, Imperial Holly Corporation, Ingredion Inc., Madhava Foods Ltd., Merisant UK Ltd., Morita Kagaku Kogyo Co. Ltd., Ohly GmbH, Associated British Foods plc, DSM NV, Ecogreen Oleochemicals Pvt Ltd., Fooditive B.V, Koninklijke (Royal DSM), MacAndrews & Forbes Holdings Inc., Madhava Ltd., Nestle SA, Pyure Brands LLC, Saganà Association, Stevia Biotech Pvt. Ltd., Suminter India Organics Pvt. Ltd., The Real Stevia Company, Wilmar International Ltd., XiliNat
What Are the Latest Developing Trends in the Natural Sweeteners Market?
Product innovations are leading the trends in the natural sweeteners market, with major companies pursuing development in this area to maintain their competitive edge. An example of this occurred in November 2023 when Ocean Spray, an American agricultural co-op, introduced its Zero Sugar line of juices. These stevia leaf extract sweetened drinks, available in cranberry and mixed berry flavors, contain only 5 calories and no added sugar per serving, aimed at health-aware consumers looking for reduced-sugar options. The launch highlighted Ocean Spray's dedication to adjusting to evolving consumer tastes and breathing new life into a juice category that has suffered shrinkage due to the high sugar content of conventional fruit drinks.
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Which Geographic Regions Are Expected to Dominate the Natural Sweeteners Market in the Coming Years?
North America was the largest region in the natural sweeteners market in 2024. The regions covered in the natural sweeteners market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Natural Sweeteners Market?
2. What is the CAGR expected in the Natural Sweeteners Market?
3. What Are the Key Innovations Transforming the Natural Sweeteners Industry?
4. Which Region Is Leading the Natural Sweeteners Market?
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