Press release
Mobile Value Added Services Market Size Forecasted To Achieve $1892.29 Billion By 2029 With Steady Growth
Mobile Value Added Services
What Is the Mobile Value Added Services Market Size and Projected Growth Rate?
The market size of mobile value added services has seen a swift surge over recent years, escalating from $960.55 billion in 2024 to an impressive $1066.12 billion in 2025. This expansion, with a compound annual growth rate (CAGR) of 11.0%, has been influenced by several significant market factors. These include the growth in mobile penetration and subscriber base, the rising popularity of smartphones and the increase in data usage, the development of the mobile app ecosystem, SMS and messaging services, and the growth of mobile content and entertainment.
In the upcoming years, a swift expansion is projected for the mobile value added services market, reaching an estimated size of $1892.29 billion by 2029, progressing at a compound annual growth rate (CAGR) of 15.4%. This projected growth during the forecast period can be linked to the rise of IoT and connected gadgets, the dawn of edge computing, the blossoming of mobile e-commerce, the sustained development of mobile health services, and cross-industry alliances. The forecast period will likely see major trends such as the adoption of 5G technology, integration of augmented reality (AR) and virtual reality (VR), expansion in mobile health and wellness, innovative advancements in mobile gaming, as well as the growth of mobile learning and edtech.
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What Are the Major Segments in the Mobile Value Added Services Market?
The mobile value added services market covered in this report is segmented -
1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email And IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions
2) By Store: Google Play, App Store (iOS), Other Stores
3) By End-user: Individual, Enterprise
Subsegments:
1) By Mobile Advertising: In-App Advertising, Mobile Search Advertising, SMS And MMS Advertising, Mobile Video Advertising
2) By Location-Based Services (LBS): Navigation And Mapping Services, Geofencing Services, Location-Based Promotions, Asset Tracking Services
3) By Mobile Infotainment: Mobile Gaming, Streaming Services (Video And Music), News And Information Apps, Social Media Integration
4) By Mobile Email And Instant Messaging (IM): Mobile Email Clients, Instant Messaging Apps, Group Messaging Services, Push Notifications
5) By Short Messaging Service (SMS): Promotional SMS, Transactional SMS, SMS marketing, Alert And Notification Services
6) By Multimedia Messaging Service (MMS): Picture Messaging, Video Messaging, Group MMS, Promotional MMS Campaigns
7) By Mobile Money: Mobile Wallets, Mobile Payment Solutions, Peer-To-Peer Payment Services, Mobile Banking Services
8) By Other Solutions: Mobile Health Services (mHealth), Mobile Learning (mLearning), Mobile Customer Support, Mobile Security Services
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What Are The Driving Mobile Value Added Services Market Evolution?
The worldwide rise in smartphone users is fueling the expansion of the mobile value-added services sector. Factors such as increasing internet connectivity, growing income, a surge in social media subscriptions, and enhanced communication requirements are elevating the demand for smartphones. The COVID-19 outbreak significantly heightened smartphone usage as prolonged lockdowns and remote work became the new norm. This rise in smartphone users is expected to bolster the need for mobile value-added services since these facilities, including messaging, communication, entertainment, e-commerce, etc., are indispensable for smartphone users. To exemplify, data from a news report by British Broadcasting Corporation (BBC), a UK-based public service broadcaster, in April 2024, suggested that the proportion of children aged between five to seven using messaging services surged from 59% to 65%. At the same time, the percentage of those on social media hiked from 30% to 38% and live-stream participation grew from 39% to 50%. Furthermore, it emerged that over half of the children aged 13 or less are actively engaging in social media, despite contravening most leading platforms' policies, even the extent of falsifying their information to get access to new applications and offerings. Consequently, the global ascent in smartphone users will turbocharge the growth of the mobile value-added services market.
Which Firms Dominate The Mobile Value Added Services Market Segments?
Major companies operating in the mobile value added services market include Apple Inc., OnMobile Global Limited, Google LLC, AT&T Inc., Vodafone Idea Limited, Verizon Communications Inc., China Mobile Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Spice Digital Limited, Comverse Technology Inc., One97 Communications Ltd, Kongzhong Corp., InMobi, America Movil SAB DE CV, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Monty Mobile, Reliance Industries Limited, Axiata Group Berhad, Telefonica S. A., MTN Group Limited, NTT DOCOMO INC., SK Telecom Co. Ltd., SoftBank Group Corp., Telstra Corporation Limited, Zain Group, Deutsche Telekom AG, Saudi Telecom Company
What Trends Are Expected to Dominate the Mobile Value Added Services Market in the Next 5 Years?
Forming strategic partnerships is emerging as a significant trend in the mobile value-added services industry. Major corporations are emphasizing these alliances to benefit from each other's specializations, technological innovations, and resources, thereby providing their customers with new and improved mobile value-added services. Such partnerships further assist companies in breaking into new markets and accelerating business growth. For example, in December 2022, Djezzy, an Algerian telecommunications service provider, entered into a collaboration with Algeria Telecom, an Algerian telecommunication firm, aiming to enhance the Service Quality for both firms' consumers and enable service interchangeability between the two entities. The central objective of this collaboration is to trade value-added services, potentially progressing Algeria's ICT sector and elevating the standard of living.
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Which Is The Largest Region In The Mobile Value Added Services Market?
North America was the largest region in the mobile value-added services market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Mobile Value Added Services Market?
2. What is the CAGR expected in the Mobile Value Added Services Market?
3. What Are the Key Innovations Transforming the Mobile Value Added Services Industry?
4. Which Region Is Leading the Mobile Value Added Services Market?
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