Press release
Global Mobile Engagement Market Outlook 2025-2034: Trends, Innovations, And Future Outlook
Mobile Engagement Market Demand
What Is the Mobile Engagement Market Size and Projected Growth Rate?
In recent years, the market size of mobile engagement has seen substantial growth. It is projected to increase from $39.68 billion in 2024 to $56.4 billion in 2025, boasting a compound annual growth rate (CAGR) of 42.1%. This remarkable growth during the historical period is a result of the widespread availability of mobile devices, growth in the use of mobile apps, upsurge of in-app advertising, emphasis on user retention, and rising global population.
Expectations indicate a significant enlargement of the mobile engagement market size in the coming years, with projections of reaching $260.82 billion by 2029 at a compound annual growth rate (CAGR) of 46.6%. The estimated growth during the forecast period can be associated with the adoption of personalized and contextual messaging, the rise of urbanization, focus on interactive and mobile gaming experiences, expansion in location-based mobile engagement, and the amplified employment of push notifications for customer engagement. Key trends for the anticipated period comprise the incorporation of chatbots and virtual assistants into mobile applications, emphasis on privacy-centered mobile engagement strategies, growth of mobile wallets and in-app purchases, emergence of progressive web apps (pwas) for uninterrupted engagement, as well as cross-platform and cross-channel mobile engagement solutions.
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What Are the Major Segments in the Mobile Engagement Market?
The mobile engagement market covered in this report is segmented -
1) By Solution: SMS And MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions
2) By Organization Size: Large Enterprises, Small And Medium Organizations
3) By Deployment: On-Premises, On-Cloud
4) By Industry Verticals: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Consumer Electronics And Accessories, Apparel, Footwear And Accessories(AFA), Furniture And Home Furnishings, Hospitality And Travel, Other Industry Verticals
Subsegments:
1) By SMS And MMS: Promotional SMS, Transactional SMS, Multimedia Messaging Service (MMS)
2) By Push Notifications: Rich Push Notifications, Standard Push Notifications
3) By In-App Messaging: Contextual In-App Messages, Onboarding Messages, Feedback Messages
4) By E-Mails: Transactional Emails, marketing Emails, Drip Campaign Emails
5) By App Or Web Content: Personalized Content, Dynamic Content
6) By Other Solutions: Mobile Wallet Engagement, Chatbots And AI Messaging, Social Media Engagement
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What Are The Driving Mobile Engagement Market Evolution?
The anticipated upsurge in the mobile engagement market is primarily driven by the escalating use of apps on mobile devices. Mobile apps, also known as application programs, are uniquely developed software to operate on handheld devices like smartphones and tablets. These applications streamline interactions, like sending a welcoming push notification or providing assistance. For effective customer journey mapping, successful apps utilize mobile engagement strategically and thoughtfully during their consumer interactions. A report by the House of Commons Library, the lower house of the UK Parliament, indicated in May 2024 that almost all children, 99%, are online, and by age 11, nine in ten possess a mobile phone. About 75% of social media usage amongst individuals aged 8 to 17 years involves at least one primary platform account or profile. Even though most platforms necessitate users to be at least 13 years of age, 60% of children aged 8 to 12 who use these platforms have developed their own profiles. As a result, the rising use of mobile device applications fuels the growth of the mobile engagement market.
Which Firms Dominate The Mobile Engagement Market Segments?
Major companies operating in the mobile engagement market include Oracle Systems Corporation, International Business Machines Corp, Urban Airship Inc., Adobe Systems India Private Limited, Braze Inc., Salesforce Inc., Swrve Inc., ket*o Inc., Selligent SA, Tapjoy Inc., Airship, Followanalytics Inc., Leanplum Inc., Smartfocus Pvt Ltd., Webtrekk GmbH, Truepush Private Limited, CleverTap, Emarsys, Iterable Inc., Optimove Inc., MoEngage, Pushwoosh Inc., Viber Media S. à r. l., Simplify360 Inc., SparkPost Inc., Tellofy Inc., TrueDialog Inc., Upland Localytics, Xtremepush
What Trends Are Expected to Dominate the Mobile Engagement Market in the Next 5 Years?
Key players in the mobile engagement market have identified product innovation as a primary trend that is gaining traction. These companies are focusing their energies on creating new innovative products in a bid to cement their position in the market. For instance, British Telecommunications plc., a UK-based company known for their telecommunications and IT solutions to a variety of sectors, unveiled their latest offering, Immersive Spaces for business and public sector customers, in May 2023. This marked the beginning of the first 5G-enabled interactive simulation experience in the UK. This unique product was a joint effort with Immersive Interactive Ltd and it blends interactive 360° video content with sensory aspects like light, sound, and scent to replicate real-world environments. This paves the way for businesses to utilize these spaces to train employees, like introducing new hires operating forklifts to factory settings safely and under supervision.
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Which Is The Largest Region In The Mobile Engagement Market?
Asia-Pacific was the largest region in the mobile engagement market in 2024.North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Mobile Engagement Market?
2. What is the CAGR expected in the Mobile Engagement Market?
3. What Are the Key Innovations Transforming the Mobile Engagement Industry?
4. Which Region Is Leading the Mobile Engagement Market?
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