What makes Zudio different? Insights for other fashion retail brands and businesses

Behind the runaway success of Indian fashion apparel brand Zudio, there are valuable lessons and insights to look up to.

In this communiqué, the team of fashion retail consultants ( https://www.yourretailcoach.in/industries/fashion-retail-clothing-consulting/ ) of retail and eCommerce consulting firm - YourRetailCoach (YRC) examines and presents what possibly went right for Zudio leaving behind cues for other brands and businesses in the sector.

Premium Shopping Environment

The quality of the shopping experience is something that is capable of creating instant impressions. It is synonymous with the impact of packaging. Good packaging creates a different impression and bad or average packaging results in corresponding results. In formulating fashion retail store design and layout ( https://www.yourretailcoach.in/industries/fashion-retail-clothing-consulting/ ) solutions, YRC stresses that when it comes to the shopping experience, a great deal of attention is drawn by the quality of the shopping environment.
Zudio stores offer a premium shopping environment with a strong emphasis on visual appeal. Despite its focus on making quality fashion affordable to all, Zudio stores come out as premium shopping destinations. This strategy takes care of the perceptual and experiential aspects of shopping and customer experience while staying easy on pockets.

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Value for Money

Value for money is a subjective term and in sectors like fashion, finding the matching point between price and offering can be filled with more uncertainty than certainty. The understanding of customers, their needs and expectations, and the general nature of their decision-making play an important role in getting to that right 'value for money' point. In a more colloquial sense, value for money is the easy answer to 'how is the deal'.
Zudio seems to have struck the right notes that resonate as a 'deal' to a significantly large majority of its target segments. This is the thing with almost all big successful brands - their value propositions resonate with a large majority of their target segments - otherwise success might have been difficult. Zudio offers an extensive array of trendy and quality fashion merchandise in affordable price brackets that fit into the window of 'value for money' for its customers.

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In-house Design and Distribution

Zudio's products are indigenous - from design to distribution. The presence of a miniscule share of products from other brands in some sections cannot be completely ruled out but Zudio primarily offers its own creations. This helps businesses stay in better control over product design, quality control, and price setting and adjustments. Being an indigenous brand also allows tailoring offerings to cater to the demand and aspirations of regional and local markets leading to better localisation.

Functional Fashion

Zudio's style of fashion is also functional fashion. The designs enter the realm of trendy fashion but equally emphasise functionality and subtleness. Adherence to cultural and traditional factors is also apparent in Zudio's product designs. Also, the designs are not loud enough to repel customers.
With a long stint in fashion business consulting, YRC maintains that infusing the elements of fashion and functionality into everyday wear is a smart move when seeking to position as a value fashion brand. When industry experts deliberate on the subject of fashion business growth and expansion ( https://www.yourretailcoach.in/fashion-business-consulting/ ), emphasis on brand positioning often takes centre stage.

Rupal Nikhil Agarwal
YourRetailCoach
+91 98604 26700
consult@mindamend.net

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This release was published on openPR.