Transdermal Prescription Gels Finding Opportunity in Niche Aging Markets
Major companies now focus on life cycle management of their products to maximize return on investment and often consider phased product improvement opportunities to maintain competitiveness against other major companies or generic competition. As part of this effort, pharmaceutical manufacturers seek to differentiate delivery characteristics of their products to defend against generic competition. Available options include alternate routes of administration or a novel formulation that offers convenience or improved dosage schedules. As gel technology is applied to existing drugs and as gel formulations become a route of choice for the administration of new NCEs, we expect the application space to evolve to include chronic systemic therapeutics that are currently underserved by existing treatments.
Growth in the market for transdermal prescription gels will be influenced by external factors that are outside the control of market participants. Testosterone gel, currently the largest single prescription gel product segment, is hampered by an image that it is not a serious therapeutic product due to the significant level of advertising for questionable products that are promoted for questionable uses. Marketers must also deal with the perception about topical gels that they are inconvenient to use, may stain clothes and leave a residue on skin.
A new research study, Transdermal Prescription Gels: Products, Players Markets and Forecasts analyzes approved and development-stage prescription gel products, profiles market participants, and assesses key demand and technology factors influencing the commercial market and shaping growth in this sector.
More information is available at www.greystoneassociates.org .
Source: Greystone Research Associates
Greystone Research Associates is a medical technology consulting firm focused on the areas of medical market strategy, product commercialization, venture development, and market research. We assist medical and healthcare market participants in achieving their business objectives through the creation of detailed development strategies, product commercialization programs, and comprehensive market and technology research and analysis. Our market research publications are designed, researched and written to provide timely and insightful information and data on focused market segments, with the aim of providing market participants with the essential knowledge to refine and execute their marketing plans and financial targets.
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Amherst, NH 03031 USA
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