Press release
Shavers Market Size Will Grow at 6.7%CAGR by 2033 | Persistence Market Research Report
The global shavers market is projected to grow at a compound annual growth rate (CAGR) of approximately 6.7%, reaching an estimated value of around US$ 56,755.3 million by 2033, up from US$ 29,673.1 million in 2023. This robust growth is driven by several factors, including advancements in grooming technology, the increasing demand for personal care products, and the rise in disposable incomes globally. Additionally, the popularity of electric shavers, along with innovations in shaving comfort and ease, has significantly boosted market growth. As a result, leading brands are focusing on enhancing their product portfolios and expanding their online presence to cater to the growing consumer demand.The global market is segmented into various product types, including electric shavers, electric clippers, rotary shavers, foil shavers, non-electric shavers, safety razors, and cartridge razors. Among these, electric shavers have witnessed considerable growth, owing to their convenience, efficiency, and technology-driven features. The male segment remains the largest end-user, but there is a growing market for female grooming products. Geographically, North America and Europe dominate the market, with significant consumer bases and established retail channels. The rise of e-commerce platforms and the increasing penetration of online retailing have further contributed to market growth in these regions.
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Key Highlights from the Report
➤ The global shavers market is expected to reach approximately US$ 56,755.3 million by 2033, growing at a CAGR of 6.7%.
➤ Electric shavers are the leading product type in the market.
➤ The male segment continues to be the largest end-user of shavers.
➤ The online retail sales channel is expected to witness rapid growth in the coming years.
➤ North America and Europe are the largest regional markets for shavers.
➤ Innovations in electric shavers and trimmers are driving product demand across segments.
Market Segmentation: Product Type and End-Use
Product Type Segmentation
The shavers market is primarily divided into electric and non-electric products. Electric shavers, which include rotary and foil shavers, have emerged as the dominant segment. These products are highly favored for their convenience, speed, and ability to provide a close, comfortable shave with minimal effort. The growing trend of electric grooming devices that offer features such as wet and dry use, self-cleaning, and skin protection has significantly boosted the demand for electric shavers. On the other hand, non-electric shavers, such as safety razors and cartridge razors, remain popular, particularly in emerging markets where they are considered more affordable and widely accessible.
End-User Segmentation
The shavers market is categorized into male and female end-users. The male segment is the largest, driven by the consistent demand for shaving products among men worldwide. Male grooming has evolved beyond basic shaving to include personal care products such as trimmers and hair clippers. The increasing focus on personal grooming has made shavers an essential item in many men's daily routines. However, the female segment is witnessing rapid growth, with increasing awareness of grooming and personal care among women. Shaving products tailored to women, including electric razors designed for sensitive skin, are gaining popularity in the market.
Regional Insights: North America and Europe
North America
North America is one of the largest markets for shavers, driven by high consumer spending, advanced retail infrastructure, and strong brand presence. The U.S. market, in particular, is characterized by the demand for innovative shaving products and a growing preference for electric shavers. This trend is propelled by the increasing adoption of grooming products among both men and women. Additionally, e-commerce platforms are rapidly gaining traction in North America, allowing consumers to access a wide variety of shaving products conveniently from the comfort of their homes.
Europe
Europe also plays a crucial role in the global shavers market. Countries like the U.K., Germany, and France have established retail networks and a large base of grooming product consumers. The market in Europe is heavily influenced by the demand for high-quality grooming products, with premium electric shavers gaining popularity due to their technological advancements. Moreover, the growing trend of male grooming and the increasing emphasis on personal care have led to a steady rise in the demand for both electric and non-electric shavers. The region's increasing adoption of online shopping platforms has also boosted the market, making it easier for consumers to access a diverse range of shaving products.
Market Drivers: Innovation, Changing Lifestyles, and E-Commerce
Innovation in Shaving Technology
The ongoing innovations in electric shavers and grooming devices are significant drivers of market growth. Technological advancements such as multi-directional shaving heads, self-cleaning features, and longer battery life have made electric shavers more efficient and user-friendly. Manufacturers are investing in research and development to introduce products with enhanced comfort, precision, and versatility. For instance, innovations that allow electric shavers to be used in both wet and dry conditions have further increased their appeal. Additionally, the integration of features like skin protection, LED indicators, and ergonomic designs have improved the shaving experience, pushing the demand for high-tech products.
Changing Lifestyles and Grooming Culture
The evolving grooming culture, particularly among men, is also contributing to the growth of the shavers market. Today, grooming is seen as an essential part of daily life, and many men now consider it a vital aspect of their self-care routine. The rise in grooming awareness has led to a steady demand for shaving products such as trimmers, clippers, and electric razors. Furthermore, as disposable incomes rise in emerging markets, more consumers are investing in high-quality grooming products. The increasing focus on personal aesthetics and the demand for professional-looking grooming are key drivers fueling this market expansion.
E-Commerce and Online Retail Channels
The increasing popularity of online retail platforms is another key factor driving the growth of the shavers market. E-commerce platforms like Amazon, Walmart, and specialized grooming retailers have made it easier for consumers to access a wide variety of shaving products. Consumers can conveniently browse, compare, and purchase shavers, often at competitive prices. The ease of online shopping, coupled with the availability of customer reviews and detailed product information, has increased consumer confidence in purchasing grooming products online. As more consumers shift towards digital shopping, the growth of the e-commerce sector is expected to continue to play a crucial role in shaping the shavers market.
Market Restraints: Competition, High Prices, and Skin Sensitivity
Intense Competition and Brand Loyalty
The shavers market is highly competitive, with numerous brands vying for consumer attention. Major players such as Panasonic, Philips, and BIC dominate the market, and they face constant pressure to innovate and maintain consumer loyalty. While this competitive environment drives product innovation, it also limits the profit margins of manufacturers. In addition, consumers are often loyal to certain brands, which can make it difficult for new players to gain market share. The challenge of distinguishing products in a crowded market may slow down the growth of certain companies.
High Prices of Premium Products
While electric shavers have become increasingly popular, the higher prices of premium models may limit their accessibility to some consumers, particularly in emerging markets. High-end electric shavers with advanced features, such as skin protection and ergonomic designs, can be expensive, making them less appealing to cost-conscious customers. This price barrier can restrict the market's potential growth in lower-income regions, where consumers may opt for more affordable alternatives, such as traditional razors or lower-end electric models.
Skin Sensitivity and Irritation
Skin irritation and sensitivity during shaving is a common concern, particularly for individuals with sensitive skin. While innovations in electric shavers have addressed some of these issues, many users still experience discomfort, which can negatively impact the adoption of certain products. Manufacturers have made efforts to design shavers with hypoallergenic materials and skin-sensitive technology, but skin irritation remains a concern for a significant portion of consumers, limiting the growth of the market in this regard.
Market Opportunities: Emerging Markets and Eco-friendly Products
Emerging Markets
The demand for grooming products, including shavers, is growing rapidly in emerging markets, particularly in regions such as South Asia, East Asia, and Latin America. Rising disposable incomes, increasing urbanization, and a growing middle class are fueling the demand for personal care products. As consumers in these regions become more aware of grooming and hygiene, the need for high-quality, affordable shaving products will continue to grow. Manufacturers that can tailor their products to meet the specific needs and preferences of consumers in these regions will have significant opportunities for expansion.
Eco-friendly and Sustainable Products
There is also a growing opportunity for brands to tap into the eco-conscious consumer segment by offering sustainable and eco-friendly shaving products. As awareness of environmental issues rises, consumers are increasingly seeking products that are not only effective but also environmentally friendly. Brands that incorporate recyclable materials, reduce plastic usage, and offer biodegradable alternatives are likely to see increased demand, especially among environmentally conscious consumers.
Frequently Asked Questions (FAQs)
➔ How Big is the Global Shavers Market?
➔ Who are the Key Players in the Global Shavers Market?
➔ What is the Projected Growth Rate of the Shavers Market?
➔ What is the Market Forecast for Shavers in 2032?
➔ Which Region is Estimated to Dominate the Shavers Market during the Forecast Period?
Key Players in the Shavers Market
Several well-established players dominate the global shavers market:
✦ Panasonic Corporation
✦ Société BIC SA
✦ The Procter & Gamble Company
✦ Koninklijke Philips N.V.
✦ Edgewell Personal Care
✦ Conair Corporation
✦ Remington Products Co. LLC (Spectrum Brands Holdings, Inc.)
✦ Helen of Troy Limited
✦ Harry's Inc.
✦ Dollar Shave Club
✦ The Eltron Company
✦ Wahl Clipper Corporation
✦ Super-Max Limited
✦ Andis Company, Inc.
✦ Ningbo Kaili Holding Group Co., Ltd.
Recent Developments in the Market
■ Philips introduced a new line of smart electric shavers designed to adjust shaving intensity based on skin type.
■ Dollar Shave Club expanded its product range with new sustainable razor options made from recyclable materials.
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At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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